Method and system for placing inserts into a broadcast television signal

Patent metadata

Field	Value
Publication number	US-8938751-B2
Application number	US-85291507-A
Country	US
Kind code	B2
Filing date	Sep 10, 2007
Priority date	Sep 10, 2007
Publication date	Jan 20, 2015
Grant date	Jan 20, 2015

Abstract

A system and method includes a content repository storing insert material therein and a scheduling system assigning an insert material identification to the insert material and generating an insertion schedule having an insertion time corresponding to the insert material identification. The system also includes an automation server in communication with the scheduling system. The automation server receives the insertion schedule, retrieves the insertion material from the content repository, stores the content therein in response to the insertion time, receives a content signal with a trigger and inserts the insert material into the content signal in response to the trigger and the trigger time to form a modified content signal.

First claim

What is claimed is:

1. A method comprising:
prior to storing insert material, receiving insert material from a provider external to a broadcast system;
storing insert material in a content repository of the broadcast system;
assigning an insert material identification to the insert material;
generating an insertion schedule having an insertion time corresponding to the insert material identification;
communicating the insertion schedule to an automation server of the broad…

Assignees

• Jacobs Mitch C
• Directv Group Inc

Inventors

• Jacobs Mitch C

Classifications

• H04H20/103

  Electricity · mapped topic

• H04N21/2187

  Electricity · mapped topic

• H04N21/26241

  Electricity · mapped topic

• H04H60/06

  Electricity · mapped topic

• H04H20/74

  Electricity · mapped topic