TV social network advertising

Patent metadata

Field	Value
Publication number	US-8930992-B2
Application number	US-201213353469-A
Country	US
Kind code	B2
Filing date	Jan 19, 2012
Priority date	Jan 19, 2012
Publication date	Jan 6, 2015
Grant date	Jan 6, 2015

Abstract

An advertising method involves displaying a plurality of social network thumbnails as an array of thumbnails on a television display, where said plurality of social network thumbnails represent social network videos that are posted or linked to a social network post; representing an advertisement as a thumbnail representation; displaying the advertisement thumbnail representation within the array of thumbnails on the television display; and receiving an instruction selecting of one of the thumbnails to navigate to and responsive thereto displaying either one of the social network videos or the advertisement. This abstract is not to be considered limiting, since other embodiments may deviate from the features described in this abstract.

First claim

What is claimed is:

1. An advertising method, comprising:
displaying a television program on a video display;
retrieving a plurality of social network posts from one or more social networks identified by storage in a television receiver device's social media registry;
displaying a plurality of social network thumbnails as an array of thumbnails overlaying the television program on the video display, where said plurality of social network thumbnails represent social network vid…

Assignees

• Sugiyama Nobukazu
• Demerchant Marvin Paul
• Sadja Aran London
• Sony Corp

Inventors

• Sugiyama Nobukazu
• Demerchant Marvin Paul
• Sadja Aran London

Classifications

• G06Q10/40

  Physics · mapped topic

• H04N21/812 Primary

  Electricity · mapped topic

• H04N21/4622

  Electricity · mapped topic

• H04N21/4782

  Electricity · mapped topic

• H04N21/4788

  Electricity · mapped topic