Trigger-based transactional advertising for television

Patent metadata

Field	Value
Publication number	US-8930985-B2
Application number	US-64965709-A
Country	US
Kind code	B2
Filing date	Dec 30, 2009
Priority date	Dec 30, 2009
Publication date	Jan 6, 2015
Grant date	Jan 6, 2015

Abstract

A method is performed by one or more devices within a closed distribution network to provide context-sensitive transactional advertisements. The method includes sending, to a video client, a trigger for initiating a context-specific transactional advertisement associated with a linear program segment and sending the linear program segment for presentation by the video client. The method also includes receiving, based on the trigger, a request from the video client for instructions for the context-specific transactional advertisement; determining, based on the request, contextual information for the linear program segment; and sending, to the video client and based on the contextual information, the instructions for the context-specific transactional advertisement.

First claim

What is claimed is:

1. A method performed by one or more devices within a closed distribution network, the method comprising:
sending, by one of the one or more devices and to a video client, a trigger for initiating a transactional advertisement,
the transactional advertisement being cross-referenced with an indicator associated with a content of a linear program segment;

sending, by one of the one or more devices and over the closed distribution network, the linear program…

Assignees

• Mehta Japan A
• Stettner Armando P
• Kassam Shafiq
• Ruiz-Velasco Enrique
• Verizon Patent & Licensing Inc

Inventors

• Mehta Japan A
• Stettner Armando P
• Kassam Shafiq
• Ruiz-Velasco Enrique

Classifications

• G06Q30/02

  Physics · mapped topic

• H04N21/818

  Electricity · mapped topic

• H04N21/466

  Electricity · mapped topic

• H04N21/812 Primary

  Electricity · mapped topic