System and method for combining content site visitor profiles

Patent metadata

Field	Value
Publication number	US-2026017304-A1
Application number	US-202519233820-A
Country	US
Kind code	A1
Filing date	Jun 10, 2025
Priority date	Aug 30, 2013
Publication date	Jan 15, 2026
Grant date	—

Abstract

Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.

First claim

What is claimed is:

1 . A method of combining content site visitor profiles, the method comprising:
under control of a hardware processor:
receiving first content site interaction data from a first tag embedded within a first content page, the first content site interaction data comprising a cookie-derived first visitor identifier associated with a first visitor of the first content page;
identifying a first persistent identifier of the first visitor from the first content site interaction data;
receiving second content site interaction data from a second tag embedded within a second content page, the second content site interaction data comprising a cookie-derived second visitor identifier associated with a second visitor of the second content page;
identifying a second persistent identifier of the second visitor from the second content site interaction data;
determining that the first and second persistent identifiers are the same; and
in response to said determining, aggregating the first content site interaction data with the second content site interaction data in a single visitor profile, such that the first and second visitors are considered to be the same visitor.

Assignees

• Tealium Inc

Inventors

• Glommen Charles
• Xu Larry
• Anderson Michael

Classifications

• H04L67/146

  Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding · CPC title

• H04L67/306

  User profiles · CPC title

• H04L67/10

  in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46) · CPC title

• H04L67/01

  Protocols · CPC title

• H04L67/535

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title