System and method for automatic modification of prompts and content items

Patent metadata

Field	Value
Publication number	US-2025245420-A1
Application number	US-202418422110-A
Country	US
Kind code	A1
Filing date	Jan 25, 2024
Priority date	Jan 25, 2024
Publication date	Jul 31, 2025
Grant date	—

Abstract

In an example, a prompt for a generative AI tool may be received from a client device. A first prompt modification profile matching the prompt may be identified. The prompt may be modified based upon the first prompt modification profile to generate an updated prompt. Using the generative AI tool, a first content item may be generated based upon the updated prompt. A first content modification profile matching at least a portion of the first content item may be identified. The first content item may be modified based upon the first content modification profile to generate an updated content item. The updated content item may be provided for presentation on the client device.

First claim

What is claimed is:

1 . A method, comprising:
receiving, from a client device, a prompt for a generative artificial intelligence (AI) tool; accessing a database comprising prompt modification profiles to identify a first prompt modification profile matching the prompt; modifying the prompt, based upon the first prompt modification profile, to generate an updated prompt; generating, using the generative AI tool, a first content item based upon the updated prompt; and providing the first content item for presentation on the client device.

2 . The method of claim 1 , wherein generating the first content item comprises:
submitting, to the generative AI tool, the updated prompt to generate a second content item; analyzing the second content item to identify a portion, of the second content item, relevant to a first entity associated with the first prompt modification profile; and modifying, based upon the portion of the second content item and the first prompt modification profile, the second content item to generate the first content item.

3 . The method of claim 2 , wherein modifying the second content item to generate the first content item comprises supplementing the second content item with a supplemental content item indicated by the first prompt modification profile to generate the first content item, the method comprising:
receiving, from the client device, a selection of the supplemental content item; and in response to the selection, directing the client device to an internet resource associated with the first entity.

4 . The method of claim 2 , wherein:
modifying the second content item to generate the first content item comprises supplementing the second content item with a supplemental content item indicated by the first prompt modification profile to generate the first content item; and the supplemental content item comprises a link to an internet resource associated with the first entity.

5 . The method of claim 2 , comprising:
prior to receiving the prompt, receiving an automatic prompt modification request from the first entity; and storing the first prompt modification profile in the database in response to the automatic prompt modification request, wherein the first prompt modification profile is based upon the automatic prompt modification request.

6 . The method of claim 1 , comprising:
determining that the first prompt modification profile matches the prompt based upon the prompt comprising a set of text matching a prompt key of the first prompt modification profile.

7 . The method of claim 1 , comprising:
identifying a plurality of prompt modification profiles, stored in the database, matching the prompt, wherein the plurality of prompt modification profiles comprises the first prompt modification profile; determining a first score associated with the first prompt modification profile based upon a first bid associated with the first prompt modification profile; and determining a second score associated with a second prompt modification profile of the plurality of prompt modification profiles based upon a second bid associated with the second prompt modification profile, wherein the prompt is modified based upon the first prompt modification profile to generate the updated prompt based upon the first score exceeding the second score.

8 . The method of claim 1 , comprising:
identifying a plurality of prompt modification profiles, stored in the database, matching the prompt, wherein the plurality of prompt modification profiles comprises the first prompt modification profile; determining a first score associated with the first prompt modification profile based upon at least one of:
a first bid associated with the first prompt modification profile;
a first matching score associated with a relevance of the first prompt modification profile to the prompt; or
a first predicted user experience impact associated with modifying the prompt based upon the first prompt modification profile;
determining a second score associated with a second prompt modification profile of the plurality of prompt modification profiles based upon at least one of:
a second bid associated with the second prompt modification profile;
a second matching score associated with a relevance of the second prompt modification profile to the prompt; or
a second predicted user experience impact associated with modifying the prompt based upon the second prompt modification profile;
assigning a first probability to the first prompt modification profile based upon the first score, wherein the first probability corresponds to a probability that the first prompt modification profile is selected for use in modifying the prompt to generate the updated prompt; assigning a second probability to the second prompt modification profile based upon the second score, wherein the second probability corresponds to a probability that the second prompt modification profile is selected for use in modifying the prompt to generate the updated prompt; and selecting the first prompt modification profile according to the first probability and the second probability, wherein the prompt is modified based upon the first prompt modification profile to generate the updated prompt in response to the selection of the first prompt modification profile.

9 . The method of claim 8 , comprising:
determining the first predicted user experience impact based upon the first prompt modification profile and a user profile associated with the client device; and determining the second predicted user experience impact based upon the second prompt modification profile and the user profile.

10 . The method of claim 1 , wherein modifying the prompt comprises:
supplementing the prompt with a set of text indicated by the first prompt modification profile to generate the updated prompt.

11 . A computing device, comprising:
a processor; and memory comprising processor-executable instructions that when executed by the processor cause performance of operations, the operations comprising:
receiving, from a client device, a prompt for a generative artificial intelligence (AI) tool;
generating, using the generative AI tool, a first content item based upon the prompt;
accessing a database comprising content modification profiles to identify a first content modification profile comprising a first key matching at least a portion of the first content item;
modifying the first content item, based upon the first content modification profile, to generate an updated content item; and
providing the updated content item for presentation on the client device.

12 . The computing device of claim 11 , wherein modifying the first content item to generate the updated content item comprises:
supplementing the first content item with a supplemental content item indicated by the first content modification profile to generate the updated content item.

13 . The computing device of claim 12 , the operations comprising:
receiving, from the client device, a selection of the supplemental content item; and in response to the selection, directing the client device to an internet resource associated with a first entity associated with the first content modification profile.

14 . The computing device of claim 12 , wherein:
the supplemental content item comprises a link to an internet resource associated with a first entity associated with the first content modification profile.

15 . The computing device of claim 13 , the operations comprising:
prior to receiving the prompt, receiving an automatic content modification requ

Assignees

• Yahoo Ad Tech Llc

Inventors

• Bax Eric T
• Sarkar Arundhyoti
• Bax Charlotte
• Gerber Melissa
• Wagner William W
• Thompson Nikki
• Garde Ruchita

Classifications

• G06F40/134

  Hyperlinking · CPC title

• G06F16/9535

  Search customisation based on user profiles and personalisation · CPC title

• G06F40/166 Primary

  Editing, e.g. inserting or deleting · CPC title