Media content interaction

Patent metadata

Field	Value
Publication number	US-2025173370-A1
Application number	US-202418954935-A
Country	US
Kind code	A1
Filing date	Nov 21, 2024
Priority date	Nov 28, 2023
Publication date	May 29, 2025
Grant date	—

Abstract

According to embodiments of the disclosure, there are provided a method, apparatus, device and storage medium for media content interaction. The method includes: in response to a predetermined operation for an application, presenting, in the application, media content associated with a target object; and presenting, while presenting the media content, a search entry for the target object and a search keyword associated with the target object. In this way, it can facilitate users to further understand the target object. Thus, on the one hand, the user experience can be improved, and on the other hand, the promotion of the target object can be advantageously promoted.

First claim

What is claimed is:

1 . A method of media content interaction, comprising:
in response to a predetermined operation for an application, presenting, in the application, media content associated with a target object; and presenting, while presenting the media content, a search entry for the target object and a search keyword associated with the target object.

2 . The method of claim 1 , wherein presenting the search entry for the target object and the search keyword associated with the target object comprises:
in response to an event related to the media content, switching a presentation mode of the media content from a first mode to a second mode different from the first mode; and presenting, while presenting the media content in the second mode, the search entry and the search keyword.

3 . The method of claim 2 , wherein the event comprises at least one of:
a duration of presenting the media content in the first mode reaching a predetermined duration, or a first predetermined user operation for the media content being received.

4 . The method of claim 1 , further comprising:
in response to a search trigger operation for the target object, presenting a search result for the target object, wherein the search result is obtained based on the search keyword.

5 . The method of claim 4 , wherein at least one of the following is customized for the target object:
a presentation style of the search result, or at least a portion of a content comprised in the search result.

6 . The method of claim 4 , wherein presenting the search result comprises:
in response to a first search control presented in association with the search entry being triggered, presenting the search result.

7 . The method of claim 4 , wherein presenting the search result comprises:
in response to the search entry being triggered, presenting a search page comprising a second search control, wherein the search keyword is displayed in a keyword input region of the search page; and in response to the second search control being triggered while the search keyword is displayed, presenting the search result.

8 . The method of claim 1 , wherein the search entry and the search keyword are superposed on the media content.

9 . The method of claim 1 , further comprising:
presenting, together with the search entry and the search keyword, one or more operation controls of the application in a predetermined style.

10 . The method of claim 1 , further comprising:
stopping presenting the media content, the search entry, and the search keyword in response to at least one of: all of the media content being presented, or a second predetermined user operation for switching a presentation content being received; and presenting a further media content that is a non-promotional content.

11 . The method of claim 1 , wherein the predetermined operation comprises the application being started.

12 . An electronic device, comprising:
at least one processing unit; and at least one memory coupled to the at least one processing unit and storing instructions executable by the at least one processing unit, the instructions, when executed by the at least one processing unit, causing the electronic device to perform acts for media content interaction, the acts comprising: in response to a predetermined operation for an application, presenting, in the application, media content associated with a target object; and presenting, while presenting the media content, a search entry for the target object and a search keyword associated with the target object.

13 . The device of claim 12 , wherein presenting the search entry for the target object and the search keyword associated with the target object comprises:
in response to an event related to the media content, switching a presentation mode of the media content from a first mode to a second mode different from the first mode; and presenting, while presenting the media content in the second mode, the search entry and the search keyword.

14 . The device of claim 13 , wherein the event comprises at least one of:
a duration of presenting the media content in the first mode reaching a predetermined duration, or a first predetermined user operation for the media content being received.

15 . The device of claim 12 , wherein the acts further comprise:
in response to a search trigger operation for the target object, presenting a search result for the target object, wherein the search result is obtained based on the search keyword.

16 . The device of claim 12 , wherein the search entry and the search keyword are superposed on the media content.

17 . The device of claim 12 , wherein the acts further comprise:
presenting, together with the search entry and the search keyword, one or more operation controls of the application in a predetermined style.

18 . The device of claim 12 , wherein the acts further comprise:
stopping presenting the media content, the search entry, and the search keyword in response to at least one of: all of the media content being presented, or a second predetermined user operation for switching a presentation content being received; and presenting a further media content that is a non-promotional content.

19 . The device of claim 12 , wherein the predetermined operation comprises the application being started.

20 . A non-transitory computer readable storage medium having a computer program stored thereon, the computer program being executable by a processor to implement acts for media content interaction, the acts comprising:
in response to a predetermined operation for an application, presenting, in the application, media content associated with a target object; and presenting, while presenting the media content, a search entry for the target object and a search keyword associated with the target object.

Assignees

• Beijing Youzhuju Network Tech Co Ltd

Inventors

• Bu Yanru
• Xie Ziqiang
• Zhou Ge
• Chen Yuzhong
• Ma Jianzhe
• Wei Minglun
• Deng Junxi
• Zhang Enbei
• Kong Weijia
• Cheng Yaqian
• Mu Qiaohan
• Ling Chen
• Wang Chen
• Zhang Jinming

Classifications

• G06F3/04842

  Selection of displayed objects or displayed text elements (G06F3/0482 takes precedence) · CPC title

• G06F3/0481

  based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance · CPC title

• G06F16/74

  Browsing; Visualisation therefor (end-user interfaces for requesting or interacting with video content, e.g. video on demand interfaces or electronic programme guides, H04N21/472) · CPC title

• G06F16/951

  Indexing; Web crawling techniques · CPC title

• G06F3/0484

  for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range · CPC title