Deployable tag management in computer data networks

Patent metadata

Field	Value
Publication number	US-2025124213-A1
Application number	US-202418929012-A
Country	US
Kind code	A1
Filing date	Oct 28, 2024
Priority date	May 2, 2016
Publication date	Apr 17, 2025
Grant date	—

Abstract

A tag management system in a computer data network can be used to manage one or more tag configurations with templates. A template may enable efficient tag configuration by causing presentation of an improved user interface that facilitates user-specified mappings between a custom content site and predefined tag management attributes. By completing a template, which may depend on other templates or have templates that depend on it, the tag management system can automatically deploy complex tag management configurations to track end user interactions over a data network.

First claim

1 - 20 . (canceled)

21 . A system comprising:
non-transitory physical computer storage; and one or more computer hardware processors in a physical computing device, the one or more computer hardware processors being in communication with the non-transitory physical computer storage and programmed to:
determine, from at least first template configuration data stored in a JSON data format, (i) a plurality of input elements associated with tag management for a content page and (ii) textual information associated with the plurality of input elements, the plurality of input elements comprising a first input element associated with a page identifier for the content page;
present, in a user interface, the plurality of input elements and the textual information to request input for the plurality of input elements;
receive user input via the plurality of input elements including the first input element, the user input indicating at least a page name for the content page;
determine second template configuration data associated with the first template configuration data, the second template configuration data being stored in the JSON data format and containing information for a first tag management configuration;
generate a plurality of tag management configurations from at least the user input and the second template configuration data, the plurality of tag management configurations comprising the first tag management configuration and a tag management attribute, the tag management attribute comprising the page name; and
associate the plurality of tag management configurations with a tag object configured to gather interaction data indicative of user interactions with the content page.

22 . The system of claim 21 , wherein determining the second template configuration data comprises:
determining an identifier in the first template configuration data as the identifier for the second template configuration data.

23 . The system of claim 21 , wherein the first tag management configuration comprises an indication to assign a trait to a user of the content page based on satisfaction of a condition.

24 . The system of claim 21 , wherein the first tag management configuration comprises an indication of an executable instruction set.

25 . A method comprising:
under control of a hardware processor: determining, from at least first template configuration data, (i) a plurality of input elements associated with tag management for a first content page and (ii) textual information associated with the plurality of input elements, the plurality of input elements comprising a first input element associated with a page identifier for the first content page; presenting, in a user interface, the plurality of input elements and the textual information to request input for the plurality of input elements; receiving user input via the plurality of input elements including the first input element, the user input indicating at least a page name for the first content page; determining second template configuration data associated with the first template configuration data, the second template configuration data containing information for a first tag management configuration; generating a plurality of tag management configurations from at least the user input and the second template configuration data, the plurality of tag management configurations comprising the first tag management configuration and a first tag management attribute, the first tag management attribute comprising the page name; and associating the plurality of tag management configurations with a tag object configured to gather interaction data indicative of user interactions with the first content page.

26 . The method of claim 25 , wherein determining the second template configuration data comprises:
determining an identifier in the first template configuration data as the identifier for the second template configuration data.

27 . The method of claim 25 , wherein the first tag management configuration comprises an indication to assign a trait or attribute to a user of the first content page based on satisfaction of a condition.

28 . The method of claim 27 , wherein the condition comprises detection of the page name in a second content page or Document Object Model.

29 . The method of claim 25 , wherein the first tag management configuration comprises an indication of an executable instruction set.

30 . The method of claim 25 , wherein the plurality of tag management configurations comprises a second tag management attribute, the second tag management attribute corresponding to at least one of: a home page attribute, an event attribute, a cart page attribute, a page type attribute, an end user attribute, a visitor attribute, or a badge attribute.

31 . The method of claim 25 , further comprising:
presenting, in the user interface, a plurality of template elements that are selectable; and receiving, via the user interface, a selection of a first template element from the plurality of template elements, the first template element being associated with the first template configuration data.

32 . A system comprising:
non-transitory physical computer storage; and one or more computer hardware processors in a physical computing device, the one or more computer hardware processors being in communication with the non-transitory physical computer storage and programmed to:
determine, from at least first template configuration data, (i) a plurality of input elements associated with tag management for a first content page and (ii) textual information associated with the plurality of input elements, the plurality of input elements comprising a first input element associated with a page identifier for the first content page;
present, in a user interface, the plurality of input elements and the textual information to request input for the plurality of input elements;
receive user input via the plurality of input elements including the first input element, the user input indicating at least text for a page-related variable;
determine second template configuration data associated with the first template configuration data, the second template configuration data containing information for a first tag management configuration;
generate a plurality of tag management configurations from at least the user input and the second template configuration data, the plurality of tag management configurations comprising the first tag management configuration and a tag management attribute, the tag management attribute comprising the text for the page-related variable; and
associate the plurality of tag management configurations with a tag object configured to gather interaction data indicative of user interactions with the first content page.

33 . The system of claim 32 , wherein determining the second template configuration data comprises:
determining an identifier in the first template configuration data as the identifier for the second template configuration data.

34 . The system of claim 32 , wherein the first tag management configuration comprises an indication to assign a trait or attribute to a user of the first content page based on satisfaction of a condition.

35 . The system of claim 34 , wherein the condition comprises detection of the text for a page-related variable in a second content page or Document Object Model.

36 . The system of claim 32 , wherein the first tag management configuration comprises an indication of an executable instruction set.

37 . The system of claim 32 , wherein the

Assignees

• Tealium Inc

Inventors

• Glommen Charles
• Xu Larry
• Burrier Beaucfus Jeremiah

Classifications

• G06F3/0484

  for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range · CPC title

• H04L67/535

  Tracking the activity of the user (network monitoring arrangements H04L43/00; recording of computer activity G06F11/34) · CPC title

• G06F40/186

  Templates · CPC title

• G06F3/0482 Primary

  Interaction with lists of selectable items, e.g. menus · CPC title

• G06F16/958

  Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking · CPC title