Biasing user focus based on content rendering

Patent metadata

Field	Value
Publication number	US-2025110334-A1
Application number	US-202418820122-A
Country	US
Kind code	A1
Filing date	Aug 29, 2024
Priority date	Sep 29, 2023
Publication date	Apr 3, 2025
Grant date	—

Abstract

An electronic device may perform an operation to content (e.g., virtual content) that causes a stereo offset to the content, thus causing the content to become out of focus to a user. For example, based on the stereo offset the user may experience double vision when viewing the content. The operation may include a stereo offset that causes a misalignment of an image presented on a display for the user's left eye and a display for the user's right eye. By causing the user to experience double vision or otherwise perceive the content out of focus, the user may be more inclined to view other content, which may include targeted content by the electronic device.

First claim

What is claimed is:

1 . A method, comprising:
obtaining, for providing on a stereoscopic display of an electronic device, first content and second content; determining the first content is prioritized over the second content for viewing by a user of the stereoscopic display; and applying a stereoscopic distortion to the second content.

2 . The method of claim 1 , wherein performing the stereoscopic distortion comprises performing a stereo offset on the second content.

3 . The method of claim 2 , wherein performing the stereo offset comprises:
adjusting at least one of a first position of the second content in a left-eye image or a second position of the second content in a right-eye image; and providing the left-eye image and the right-eye image to the stereoscopic display.

4 . The method of claim 1 , wherein determining the first content is prioritized over the second content comprises obtaining gaze information.

5 . The method of claim 4 , wherein obtaining the gaze information comprises obtaining one or more gaze vectors directed toward the first content.

6 . The method of claim 1 , wherein determining the first content is prioritized over the second content comprises obtaining, from an application running on the electronic device, an indication that the first content is targeted content.

7 . The method of claim 1 , further comprising:
obtaining, based one or more image sensors, a current focal distance of a user of the electronic device with regard to the first content; obtaining a location of second content; and determining, based on the current focal distance and the location, the stereoscopic distortion.

8 . The method of claim 7 , wherein applying the stereoscopic distortion to the second content causes a misalignment of the second content.

9 . The method of claim 1 , further comprising:
obtaining, from an image sensor, eye tracking data; determining, based on the eye tracking data, a first depth from the first content; determining a second depth from the second content presented on the stereoscopic display; and applying, based on the first depth, the stereoscopic distortion.

10 . The method of claim 9 , wherein determining the first depth comprises estimating, based on the eye tracking data, the first depth.

11 . The method of claim 9 , further comprising determining, based on the eye tracking data, that the first content is prioritized over the second content.

12 . A non-transitory computer-readable medium, comprising:
computer-readable instructions that, when executed by a processor, cause the processor to perform one or more operations comprising:
identifying first content and second content, wherein the second content is presented on a stereoscopic display;
obtaining gaze information associated with a user viewing the stereoscopic display;
determining, based on the gaze information, the first content is prioritized; and
in response to determining the first content is prioritized, performing an operation to cause a misalignment of the second content on the stereoscopic display.

13 . The non-transitory computer-readable medium of claim 12 , wherein obtaining the gaze information comprises:
obtaining a first gaze vector directed toward the first content presented on a first display of the stereoscopic display; and obtaining a second gaze vector directed toward the first content presented on a second display of the stereoscopic display.

14 . The non-transitory computer-readable medium of claim 12 , wherein the misalignment causes a stereo offset of the second content.

15 . The non-transitory computer-readable medium of claim 14 , wherein providing the stereo offset comprises adjusting one or more images of the second content.

16 . The non-transitory computer-readable medium of claim 12 , wherein:
the first content comprises real world content, and the second content comprises virtual content.

17 . The non-transitory computer-readable medium of claim 12 , wherein:
the first content is presented by the stereoscopic display at a first focal distance relative to the user, the second content is presented by the stereoscopic display at a second focal distance relative to the user, and the second focal distance is less than the first focal distance.

18 . The non-transitory computer-readable medium of claim 12 , wherein the computer-readable instructions that, when executed by the processor, cause the processor to further perform one or more operations comprising:
identifying third content presented by the stereoscopic display; and performing the operation to cause the misalignment of the second content.

19 . A system, comprising:
a memory; and a processor configured to execute instructions stored on the memory to:
present, on a stereoscopic display, virtual content, wherein the stereoscopic display comprises a transparent display configured to allow a user to view an environment that comprises real world content;
determine a focal distance of the real world content; and
perform, based in part on the focal distance, a stereo offset that causes a misalignment of the virtual content on the stereoscopic display.

20 . The system of claim 19 , wherein the processor is further configured to determine the real world content is prioritized over the virtual content for viewing by the user of the stereoscopic display.

21 . The system of claim 20 , wherein determining the real world content is prioritized over the virtual content comprises obtaining gaze information.

22 . The system of claim 19 , wherein the misalignment causes a stereo offset of the virtual content.

23 . The system of claim 19 , wherein the processor is further configured to in response to determining the virtual content is prioritized over the real world content, perform a second stereo offset that removes the misalignment of the virtual content on the stereoscopic display.

Assignees

• Apple Inc

Inventors

• Kim Nahckjoon

Classifications

• G02B27/0101 Primary

  characterised by optical features (G02B27/0172 takes precedence) · CPC title

• G02B2027/0136

  with a single image source for both eyes · CPC title

• G06F3/013 Primary

  Eye tracking input arrangements (G06F3/015 takes precedence) · CPC title