User segmentation for dynamic personalized application flows

Patent metadata

Field	Value
Publication number	US-2025077315-A1
Application number	US-202318456791-A
Country	US
Kind code	A1
Filing date	Aug 28, 2023
Priority date	Aug 28, 2023
Publication date	Mar 6, 2025
Grant date	—

Abstract

In some implementations, a system may host an application that includes various micro frontend (MFE) components. The system may define various user segments that are each associated with a combination of attributes corresponding to a path, of multiple paths supported by the application. The system may determine a flow associated with the application based on a mapping between a user segment corresponding to a set of attributes associated with a user that provided a request to initiate the application and a path, of the multiple paths supported by the application, associated with the user segment, wherein the flow associated with the application defines a subset of the MFE components and a sequence in which the subset of the MFE components is presented to the user. The system may present, to the client device, the subset of the plurality of MFE components in accordance with the sequence associated with the flow.

First claim

What is claimed is:

1 . A system for dynamically personalizing an application flow, the system comprising:
one or more memories; and one or more processors, communicatively coupled to the one or more memories, configured to:
host an application that includes a host container and a plurality of micro frontend (MFE) components that each include an interface associated with the application,
wherein each interface included in a respective MFE component of the plurality of MFE components includes one or more interactive elements, and
wherein the application supports multiple paths that each correspond to a subset of the plurality of MFE components and a sequence in which to present the corresponding subset of the plurality of MFE components;

define a plurality of user segments that are each associated with a combination of attributes corresponding to a path, of the multiple paths supported by the application;
receive, at the host container and from a client device, a request to initiate the application for a user associated with a set of attributes;
determine a flow associated with the application based on a mapping between a user segment, of the plurality of user segments, corresponding to the set of attributes associated with the user that provided the request and a path, of the multiple paths supported by the application, associated with the user segment,
wherein the flow associated with the application defines a subset of the plurality of MFE components and a sequence in which the subset of the plurality of MFE components is presented to the user; and

present, to the client device, the subset of the plurality of MFE components in accordance with the sequence associated with the flow.

2 . The system of claim 1 , wherein the one or more processors are further configured to:
monitor actions, performed by the user, that are related to the interactive elements associated with the subset of the plurality of MFE components included in the flow; select, among the subset of the plurality of MFE components associated with the flow, a next MFE component to present to the client device based on the actions related to the interactive elements associated with the subset of the plurality of MFE components; and present the next MFE component to the client device.

3 . The system of claim 2 , wherein the one or more processors are further configured to:
present, to the client device, a targeted message with the next MFE component.

4 . The system of claim 2 , wherein the one or more processors are configured to select the next MFE component to present to the client device based on the set of attributes associated with the user and the actions related to the interactive elements.

5 . The system of claim 2 , wherein the one or more processors are configured to select the next MFE component to present to the client device using a machine learning model.

6 . The system of claim 1 , wherein the set of attributes includes one or more of a type associated with the client device, a category associated with the user, or a channel through which the user provided the request to initiate the application.

7 . The system of claim 1 , wherein the multiple paths are each associated with multiple sub-paths that correspond to different combinations of user attributes.

8 . The system of claim 7 , wherein the one or more processors, to determine the flow associated with the application, are configured to:
select, from the multiple paths supported by the application, the path associated with the user segment based on a first subset of the set of attributes associated with the user; and select, from the multiple sub-paths associated with the selected path, the flow that defines the subset of the plurality of MFE components and the sequence in which the subset of the plurality of MFE components is presented to the user based on a second subset of the set of attributes associated with the user.

9 . The system of claim 8 , wherein:
the first subset of the set of attributes includes one or more attributes related to a degree to which elements of a profile associated with the user are known or unknown, and the second subset of the set of attributes includes one or more attributes related to the request initiated by the user.

10 . A method for dynamically personalizing an application flow, comprising:
hosting, by a system, an application that includes a plurality of micro frontend (MFE) components that each include an interface associated with the application,
wherein the application supports multiple paths that each correspond to a subset of the plurality of MFE components and a sequence in which to present the corresponding subset of the plurality of MFE components;
defining, by the system, a plurality of user segments that are each associated with a combination of attributes corresponding to a path, of the multiple paths supported by the application; receiving, by the system and from a client device, a request to initiate the application for a user associated with a set of attributes; determining, by the system, a flow associated with the application based on a mapping between a user segment, of the plurality of user segments, corresponding to the set of attributes associated with the user that provided the request and a path, of the multiple paths supported by the application, associated with the user segment,
wherein the flow associated with the application defines a subset of the plurality of MFE components and a sequence in which the subset of the plurality of MFE components is presented to the user; and
presenting, by the system, to the client device, the subset of the plurality of MFE components in accordance with the sequence associated with the flow.

11 . The method of claim 10 , further comprising:
monitoring actions, performed by the user, that are related to interactive elements associated with the subset of the plurality of MFE components included in the flow; selecting, among the subset of the plurality of MFE components associated with the flow, a next MFE component to present to the client device based on the actions related to the interactive elements associated with the subset of the plurality of MFE components; and presenting the next MFE component to the client device.

12 . The method of claim 11 , further comprising:
presenting, to the client device, a targeted message with the next MFE component.

13 . The method of claim 10 , wherein the multiple paths are each associated with multiple sub-paths that correspond to different combinations of user attributes.

14 . The method of claim 13 , wherein determining the flow associated with the application comprises:
selecting, from the multiple paths supported by the application, the path associated with the user segment based on a first subset of the set of attributes associated with the user; and selecting, from the multiple sub-paths associated with the selected path, the flow that defines the subset of the plurality of MFE components and the sequence in which the subset of the plurality of MFE components is presented to the user based on a second subset of the set of attributes associated with the user.

15 . The method of claim 14 , wherein:
the first subset of the set of attributes includes one or more attributes related to a degree to which elements of a profile associated with the user are known or unknown, and the second subset of the set of attributes includes one or more attributes related to the request initiated by the user.

16 . A non-transitory computer-readable medium storing a set of

Assignees

• Capital One Services Llc

Inventors

• Gupta Mayur
• Jain Indu
• Maheshwaram Preethi
• Mohammed Sahul Peer

Classifications

• G06Q40/03

  Credit; Loans; Processing thereof · CPC title

• G06Q10/067

  Enterprise or organisation modelling · CPC title

• G06Q10/06316

  Sequencing of tasks or work · CPC title

• G06Q10/0633

  Workflow analysis · CPC title

• G06Q10/103 Primary

  Workflow collaboration or project management · CPC title