Systems and methods for audience based document generation and communication targeting

Patent metadata

Field	Value
Publication number	US-2025039502-A1
Application number	US-202418917205-A
Country	US
Kind code	A1
Filing date	Oct 16, 2024
Priority date	May 11, 2022
Publication date	Jan 30, 2025
Grant date	—

Abstract

Systems and methods for the design, deployment and utilization of targeted communications based upon audiences are disclosed. More specifically, embodiments may allow the targeting of communications to users based on a user's audience affiliation and may allow the dynamic targeting of communications based on an audience with which a user is affiliated, including audiences determined from user interactions with a web site.

First claim

What is claimed is:

1 . A method for message content design and generation using an audience integrator, comprising:
generating a message based on a template, the template comprising predefined template content comprising an audience identifier to format the template content; deploying the message and receiving a user identifier for a user consuming the message; sending the user identifier to an audience integrator and receiving, based on the user identifier, the audience identifier; receiving a user interaction based on the template content; regenerating the message, the regenerating at least in part based on the received audience identifier and the user interaction; and deploying the regenerated message.

2 . The method of claim 1 , wherein the template content comprises a plurality of components, at least one of the components formatted based on the audience identifier.

3 . The method of claim 1 , wherein the audience identifier comprises a plurality of unique audience identifiers, the audience integrator generates a plurality of audiences, each characterized by one of the unique audience identifiers, the plurality of audiences comprising audience parameters, further comprising:
modifying the audience parameters based at least in part on the user interaction.

4 . The method of claim 1 , wherein the user interaction comprises a user behavior, the user behavior comprising: selecting a message link, submitting form values, or inputting a command.

5 . The method of claim 1 , wherein the message is generated using at least one of a plurality of message generation tools comprising: a web production tool, a communications messaging tool, a collaboration tool, or a testing tool.

6 . The method of claim 5 , wherein the audience identifier comprises a plurality of unique audience identifiers, the audience integrator generates a plurality of audiences, each characterized by one of the unique audience identifiers, the plurality of audiences comprising audience parameters and wherein regenerating the message further comprises:
requesting audience parameters for the plurality of audience and receiving the audience parameters; and redesigning the message using at least one of the message generation tools and based on the received audience parameters.

7 . The method of claim 6 , wherein the user interaction is a plurality of user interactions, the redesigning the message further based on the plurality of user interactions.

8 . A system, comprising:
a processor; a non-transitory computer readable medium, comprising instructions for: generating a message based on a template, the template comprising predefined template content comprising an audience identifier to format the template content; deploying the message and receiving a user identifier for a user consuming the message; sending the user identifier to an audience integrator and receiving, based on the user identifier, the audience identifier; receiving a user interaction based on the template content; regenerating the message, the regenerating at least in part based on the received audience identifier and the user interaction; and deploying the regenerated message.

9 . The system of claim 8 , wherein the template content comprises a plurality of components, at least one of the components formatted based on the audience identifier.

10 . The system of claim 8 , wherein the audience identifier comprises a plurality of unique audience identifiers, the audience integrator generates a plurality of audiences, each characterized by one of the unique audience identifiers, the plurality of audiences comprising audience parameters, the non-transitory computer readable medium further comprising instructions for:
modifying the audience parameters based at least in part on the user interaction.

11 . The system of claim 8 , wherein the user interaction comprises a user behavior, the user behavior comprising: selecting a message link, submitting form values, or inputting a command.

12 . The system of claim 8 , wherein the message is generated using at least one of a plurality of message generation tools comprising: a web production tool, a communications messaging tool, a collaboration tool, or a testing tool.

13 . The system of claim 12 , wherein the audience identifier comprises a plurality of unique audience identifiers, the audience integrator generates a plurality of audiences, each characterized by one of the unique audience identifiers, the plurality of audiences comprising audience parameters and wherein regenerating the message further comprises:
requesting audience parameters for the plurality of audience and receiving the audience parameters; and redesigning the message using at least one of the message generation tools and based on the received audience parameters.

14 . The system of claim 13 , wherein the user interaction is a plurality of user interactions, the redesigning the message further based on the plurality of user interactions.

15 . A non-transitory computer readable medium, comprising instructions for:
generating a message based on a template, the template comprising predefined template content comprising an audience identifier to format the template content; deploying the message and receiving a user identifier for a user consuming the message; sending the user identifier to an audience integrator and receiving, based on the user identifier, the audience identifier; receiving a user interaction based on the template content; regenerating the message, the regenerating at least in part based on the received audience identifier and the user interaction; and deploying the regenerated message.

16 . The non-transitory computer readable medium of claim 15 , wherein the template content comprises a plurality of components, at least one of the components formatted based on the audience identifier.

17 . The non-transitory computer readable medium of claim 15 , wherein the audience identifier comprises a plurality of unique audience identifiers, the audience integrator generates a plurality of audiences, each characterized by one of the unique audience identifiers, the plurality of audiences comprising audience parameters, further comprising instructions for: modifying the audience parameters based at least in part on the user interaction.

18 . The non-transitory computer readable medium of claim 15 , wherein the user interaction comprises a user behavior, the user behavior comprising: selecting a message link, submitting form values, or inputting a command.

19 . The non-transitory computer readable medium of claim 15 , wherein the message is generated using at least one of a plurality of message generation tools comprising: a web production tool, a communications messaging tool, a collaboration tool, or a testing tool.

20 . The non-transitory computer readable medium of claim 19 , wherein the audience identifier comprises a plurality of unique audience identifiers, the audience integrator generates a plurality of audiences, each characterized by one of the unique audience identifiers, the plurality of audiences comprising audience parameters and wherein regenerating the message further comprises:
requesting audience parameters for the plurality of audience and receiving the audience parameters; and redesigning the message using at least one of the message generation tools and based on the received audience parameters.

21 . The non-transitory computer readable medium of claim 20 , w

Assignees

• Open Text Corp

Inventors

• Downs James Matthew
• Gilvin Jack Dwane
• Sparks Randall Scott
• Doyle Shawn Ashley

Classifications

• H04N21/4532

  involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18) · CPC title

• H04N21/6582

  Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number (arrangements where receivers interact with the broadcast H04H20/38) · CPC title

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title

• H04N21/44213 Primary

  Monitoring of end-user related data (arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33) · CPC title