Contextual reply augmentation system

Patent metadata

Field	Value
Publication number	US-2023396572-A1
Application number	US-202318205319-A
Country	US
Kind code	A1
Filing date	Jun 2, 2023
Priority date	Jun 2, 2022
Publication date	Dec 7, 2023
Grant date	—

Abstract

Methods and systems are disclosed that access relationship data of a first user of an interaction system to identify a second user of the interaction system associated with the first user, cause presentation of identification information for the second user within an interaction interface and, responsive to identifying an event pertaining to the second user, cause presentation of a call-to-action graphical element associated with identification information of the second user within the interaction interface. Responsive to detecting user selection of the call-to-action graphical element, the methods and systems invoke an interaction function to facilitate an interaction between the first user and the second user. The interaction function includes at least one of a communication function enabling the first user to communicate digital content to the second user using the interaction system, and an augmentation function enabling the first user to augment the digital content using an augmentation graphical feature.

First claim

What is claimed is:

1 . A method using at least one processor, the method comprising:
accessing relationship data related to a first user of an interaction system to identify a second user of the interaction system associated with the first user; causing presentation, within an interaction interface, of identification information for the second user of the interaction system; identifying an event pertaining to the second user of the interaction system; and responsive to identifying the event pertaining to the second user of the interaction system:
causing presentation of a call-to-action graphical element in association with identification information of the second user within the interaction interface;
detecting user selection of the call-to-action graphical element within the interaction interface; and
responsive to detecting the user selection of the call-to-action graphical element, invoking an interaction function to facilitate an interaction between the first user and the second user, the interaction function comprising at least one of:
a communication function to enable the first user to communicate digital content to the second user, using the interaction system, and
an augmentation function to enable the first user to augment the digital content using an augmentation graphical feature.

2 . The method of claim 1 , wherein the augmentation graphical feature corresponds to an event type of the event pertaining to the second user.

3 . The method of claim 2 , wherein the event type of the event pertaining to the second user is a birthday event type, and the augmentation graphical feature is a birthday celebration graphical element.

4 . The method of claim 1 , wherein:
the second user is one of a set of users of the interaction system, each user in the set of users of the interaction system being associated with the first user based on at least one of a recorded bidirectional relationship or a recorded unidirectional relationship; and the method further comprises causing presentation of identification information for each user of the set of users of the interaction system, the presentation of the identification information being within the interaction interface.

5 . The method of claim 1 , wherein the identification information for the second user comprises a user name and an avatar.

6 . The method of claim 1 , wherein the event pertaining to the second user comprises creation of a recorded relationship between the first user and the second user.

7 . The method of claim 1 , wherein the identifying of an event pertaining to the second user of the interaction system comprises:
applying one or more trigger criteria to user data of the second user; determining that the second user meets one of the one or more trigger criteria.

8 . The method of claim 7 , wherein the user data of the second user of the interaction system is at least one of user profile data or user message data.

9 . The method of claim 7 , further comprising applying a machine learning model to the user data of the second user to determine one or more characteristics of the user data, and wherein determining that the second user meets one of the one or more trigger criteria comprises determining that a characteristic of the user data of the second user meets one of the one or more trigger criteria.

10 . The method of claim 1 , wherein the communication function is a reply camera function to enable the first user to capture at least one of a digital image or a digital video for communication to the second user, using the interaction system.

11 . A computing apparatus comprising:
at least one processor; and at least one memory storing instructions that, when executed by the at least one processor, configure the computing apparatus to perform operations comprising:
accessing relationship data related to a first user of an interaction system to identify a second user of the interaction system associated with the first user;
causing presentation, within an interaction interface, of identification information for the second user of the interaction system;
identifying an event pertaining to the second user of the interaction system; and
responsive to identifying the event pertaining to the second user of the interaction system:
causing presentation of a call-to-action graphical element in association with identification information of the second user within the interaction interface;
detecting user selection of the call-to-action graphical element within the interaction interface; and
responsive to detecting the user selection of the call-to-action graphical element, invoking an interaction function to facilitate an interaction between the first user and the second user, the interaction function comprising at least one of:
a communication function to enable the first user to communicate digital content to the second user, using the interaction system, and
an augmentation function to enable the first user to augment the digital content using an augmentation graphical feature.

12 . The computing apparatus of claim 11 , wherein the augmentation graphical feature corresponds to an event type of the event pertaining to the second user.

13 . The computing apparatus of claim 12 , wherein the event type of the event pertaining to the second user is a birthday event type, and the augmentation graphical feature is a birthday celebration graphical element.

14 . The computing apparatus of claim 11 , wherein
the second user is one of a set of users of the interaction system, each user in the set of users of the interaction system being associated with the first user based on at least one of a recorded bidirectional relationship or a recorded unidirectional relationship; and the operations further comprise causing presentation of identification information for each user of the set of users of the interaction system, the presentation of the identification information being within the interaction interface.

15 . The computing apparatus of claim 11 , wherein the identification information for the second user comprises a user name and an avatar.

16 . The computing apparatus of claim 11 , wherein the event pertaining to the second user comprises creation of a recorded relationship between the first user and the second user.

17 . The computing apparatus of claim 11 , wherein the identifying of an event pertaining to a second user comprises:
applying one or more trigger criteria to user data of the second user; and determining that the second user meets one of the one or more trigger criteria.

18 . The computing apparatus of claim 17 , wherein the user data of the second user is at least one of user profile data or user message data.

19 . The computing apparatus of claim 17 , wherein the operations further comprise:
applying a machine learning model to the user data to determine or more characteristics of the user data of the second user, and wherein determining that the second user meets one of the one or more trigger criteria comprises determining that a characteristic of the user data of the second user meets one of the one or more trigger criteria.

20 . The computing apparatus of claim 11 , wherein the communication function is a reply camera function to enable the first user to capture at least one of a digital image or a digital video for communication to the second user, using the interaction system.

21 . A non-transitory computer-readable storage medium, the computer-re

Assignees

• Snap Inc

Inventors

• Heikkinen Christie Marie
• Taitz David Phillip
• Voss Jeremy Baker

Classifications

• G06Q30/0241

  Advertisements · CPC title

• G06Q30/0201

  Market modelling; Market analysis; Collecting market data · CPC title

• G06Q30/018

  Certifying business or products · CPC title

• G06Q10/10

  Office automation; Time management · CPC title

• G06N20/00

  Machine learning · CPC title