Systems and methods for customized electronic communications

Patent metadata

Field	Value
Publication number	US-2023394050-A1
Application number	US-202318333267-A
Country	US
Kind code	A1
Filing date	Jun 12, 2023
Priority date	Sep 24, 2010
Publication date	Dec 7, 2023
Grant date	—

Abstract

The present disclosure relates to systems and methods customizing electronic communications. A future event associated with a first user may be determined, and a second user that is associated with the first user may be identified. A plurality of communications involving the first user and the second user may be analyzed. A selection rule may be applied based on the analyzed plurality of communications, the selection rule identifying content from the database. Content from the database may be selected based on the application of the selection rule. An electronic message may be provided to the first user identifying the future event, and the selected content may be provided to the first user.

First claim

1 - 20 . (canceled)

21 . A system for displaying electronic content to a user based on electronic communication data, comprising:
at least one storage medium comprising electronic content associated with one or more general topics of interest and one or more specific topics of interest; and at least one processor in communication with the storage medium and configured to execute a series of operations, the operations comprising: receiving, by a server processor, first communication data from a first user device of a first user, the first communication data generated by the first user device of the first user engaged in electronic communication with a second user device of the second user; parsing, by the server processor, the first communication data for one or more words; determining, by the server processor, one or more keywords from the one or more parsed words based on one of a function of a parsed-word uniqueness and a frequency of parsed-word use in stored communication data; based on the determined one or more keywords, determining a first selection of electronic content from a database associated with a general topic of interest and one or more specific topics of interest; determining a score for the first selection of electronic content based on one or more of the first communication data, a first identity profile of the first user, and a second identity profile of the second user; and based on the determined score of the first selection of electronic content, sending instructions to one of the first user device and the second user device for displaying the first selection of electronic content to at least one of the first user and the second user.

22 . The system of claim 21 , wherein the one or more specific topics of interest include an upcoming event.

23 . The system of claim 21 , wherein the one or more specific topics of interest include one of a product name and a merchant name.

24 . The system of claim 21 , further comprising:
determining the first selection of electronic content based on one or more general topics of interest, one or more specific topics of interest, and the first communication data.

25 . The system of claim 21 , wherein one or more content selection rules increase a default score associated with the first selection of electronic content based on one or more of the general topics of interest and the specific topics of interest.

26 . The system of claim 25 , wherein one or more of the content selection rules identify one of an advertisement and a message based on one or more of the general topics of interest and the specific topics of interest.

27 . The system of claim 21 , wherein a plurality of content selection rules identify electronic content based on electronic communications from one or more other users to the first user.

28 . The system of claim 21 , wherein a plurality of content selection rules identify electronic content based on communications from one or more other users who are associated with the first user.

29 . The system of claim 21 , wherein a plurality of content selection rules identify electronic content based on a real-time location of the first user.

30 . The system of claim 21 , wherein a plurality of content selection rules identify electronic content based on the first identity profile of the first user.

31 . The system of claim 21 , further comprising:
determining a default display by cycling through one or more available display mechanisms when there is no electronic communication data.

32 . A computer-implemented method for displaying electronic content to a user based on electronic communication data, the method comprising the following operations performed by at least one processor:
receiving, by a server processor, first communication data from a first user device of a first user, the first communication data generated by the first user device of the first user engaged in electronic communication with a second user device of the second user; parsing, by the server processor, the first communication data for one or more words; determining, by the server processor, one or more keywords from the one or more parsed words based on one of a function of a parsed-word uniqueness and a frequency of parsed-word use in stored communication data; based on the determined one or more keywords, determining a first selection of electronic content from a database associated with a general topic of interest and one or more specific topics of interest; determining a score for the first selection of electronic content based on one or more of the first communication data, a first identity profile of the first user, and a second identity profile of the second user; and based on the determined score of the first selection of electronic content, sending instructions to one of the first user device and the second user device for displaying the first selection of electronic content to at least one of the first user and the second user.

33 . The computer-implemented method of claim 32 , wherein the one or more specific topics of interest include an upcoming event.

34 . The computer-implemented method of claim 32 , wherein the one or more specific topics of interest include one of a product name and a merchant name.

35 . The computer-implemented method of claim 32 , further comprising:
determining the first selection of electronic content based on one or more general topics of interest, one or more specific topics of interest, and the first communication data.

36 . The computer-implemented method of claim 32 , wherein one or more content selection rules increase a default score associated with the first selection of electronic content based on one or more of the general topics of interest and the specific topics of interest.

37 . The computer-implemented method of claim 36 , wherein one or more of the content selection rules identify one of an advertisement and a message based on one or more of the general topics of interest and the specific topics of interest.

38 . The computer-implemented method of claim 32 , wherein a plurality of content selection rules identify electronic content based on electronic communications from one or more other users to the first user.

39 . The computer-implemented method of claim 32 , wherein a plurality of content selection rules identify electronic content based on communications from one or more other users who are associated with the first user.

40 . The computer-implemented method of claim 32 , wherein a plurality of content selection rules identify electronic content based on a real-time location of the first user.

Assignees

• Yahoo Ad Tech Llc

Inventors

• Becker Marcel
• Halvaksz Seth
• Wetherell William G
• Eyzaguirre Alan

Classifications

• G06F16/24578 Primary

  using ranking · CPC title

• H04L51/046

  Interoperability with other network applications or services · CPC title

• G06Q30/0241

  Advertisements · CPC title

• G06Q30/00 Primary

  Commerce · CPC title