Systems and methods for identity-protected data element distribution network

Patent metadata

Field	Value
Publication number	US-2022414717-A1
Application number	US-202217930200-A
Country	US
Kind code	A1
Filing date	Sep 7, 2022
Priority date	May 20, 2014
Publication date	Dec 29, 2022
Grant date	—

Abstract

Systems and methods are disclosed for protecting consumer privacy in an online advertising environment. A request may be received from a browser for a webpage along with a unique browser identifier. The browser may be provided a first portion of the webpage that is locally available. The unique browser identifier may be provided to at least one advertising entity, wherein the advertising entity determines an advertisement based, at least in part, on the unique browser identifier. The advertisement may be received from the advertising entity, and provided to the browser as a second portion of the webpage.

First claim

1 - 20 . (canceled)

21 . A computer-implemented method for protecting consumer privacy, the method comprising:
receiving, at a publisher device, a request from a browser for a webpage and a unique browser identifier; replacing, by the publisher device, identification data with the unique browser identifier; providing, from the publisher device to the browser, a first portion of the webpage that is locally available; providing, from the publisher device to at least one data element distribution entity, the unique browser identifier; determining a data element based, at least in part, on the unique browser identifier; receiving, at the publisher device, the determined data element; and providing, from the publisher device to the browser, the received data element as a second portion of the webpage.

22 . The computer-implemented method of claim 21 , further comprising:
providing non-linked data to the at least one data element distribution entity, wherein the at least one data element distribution entity further determines the data element based, at least in part, on the non-linked data.

23 . The computer-implemented method of claim 22 , wherein the non-linked data comprises data that is not linkable to a specific browser or a specific user.

24 . The computer-implemented method of claim 21 , wherein providing the unique browser identifier to the at least one data element distribution entity further comprises providing the unique browser identifier to a data exchange,
wherein the data exchange provides non-linked data and data associated with the unique browser identifier to the at least one data element distribution entity, and wherein the at least one data element distribution entity further determines the data element based, at least in part, on the data associated with the unique browser identifier.

25 . The computer-implemented method of claim 21 , wherein the unique browser identifier is a first unique browser identifier, and wherein the method further comprises:
receiving a second request for a webpage along with a second unique browser identifier from the browser; and providing the second unique browser identifier to the at least one data element distribution entity, wherein the first unique browser identifier is not cross-referenceable with the second unique browser identifier.

26 . The computer-implemented method of claim 21 , wherein providing the unique browser identifier to the at least one data element distribution entity further comprises removing data from the request which can be linked to a specific browser or a specific user, with exception of the unique browser identifier, and providing the request to the at least one data element distribution entity.

27 . A non-transitory machine-readable medium storing instructions that, when executed by a computing system, causes the computing system to perform a method for protecting consumer privacy, during a browsing session, in an online data element distribution environment, the method comprising:
receiving, at a publisher device, a request from a browser for a webpage and a unique browser identifier; replacing, by the publisher device, identification data with the unique browser identifier; providing, from the publisher device to the browser, a first portion of the webpage that is locally available; providing, from the publisher device to at least one data element distribution entity, the unique browser identifier; determining a data element based, at least in part, on the unique browser identifier; receiving, at the publisher device, the determined data element; and providing, from the publisher device to the browser, the received data element as a second portion of the webpage.

28 . The non-transitory machine-readable medium of claim 27 , wherein the request includes non-linked data comprising data that is not linkable to a specific user or a specific browser.

29 . The non-transitory machine-readable medium of claim 27 , further comprising:
in response receiving a modify request, causing the unique browser identifier to be modified.

30 . The non-transitory machine-readable medium of claim 29 , further comprising:
in response to receiving the modify request, causing at least one additional unique browser identifier in at least one additional browser to be modified.

31 . The non-transitory machine-readable medium of claim 27 , further comprising:
providing non-linked data to the at least one data element distribution entity, wherein the at least one data element distribution entity further determines the data element based, at least in part, on the non-linked data

32 . The non-transitory machine-readable medium of claim 29 , further comprising:
in response to receiving the modify request, causing the unique browser identifier in at least one additional browser on at least one additional device to be modified.

33 . A system for protecting consumer privacy, during a browsing session, in an online data element distribution environment, the system including:
a data storage device storing instructions for protecting consumer privacy in the online data element distribution environment; and a processor executing the instructions to perform a method including:
receiving, at a publisher device, a request from a browser for a webpage and a unique browser identifier;
replacing, by the publisher device, identification data with the unique browser identifier;
providing, from the publisher device to the browser, a first portion of the webpage that is locally available;
providing, from the publisher device to at least one data element distribution entity, the unique browser identifier;
determining a data element based, at least in part, on the unique browser identifier;
receiving, at the publisher device, the determined data element; and
providing, from the publisher device to the browser, the received data element as a second portion of the webpage.

34 . The system of claim 33 , wherein the request includes non-linked data comprising data that is not linkable to a specific user or a specific browser.

35 . The system of claim 33 , further comprising:
in response receiving a modify request, causing the unique browser identifier to be modified.

36 . The system of claim 33 , wherein the method further includes:
providing non-linked data to the at least one data element distribution entity, wherein the at least one data element distribution entity further determines the data element based, at least in part, on the non-linked data.

37 . The system of claim 34 , wherein the non-linked data comprises data that is not linkable to a specific browser or a specific user.

38 . The system of claim 33 , wherein providing the unique browser identifier to the at least one data element distribution entity further comprises providing the unique browser identifier to a data exchange,
wherein the data exchange provides non-linked data and data associated with the unique browser identifier to the at least one data element distribution entity, and wherein the at least one data element distribution entity further determines the data element based, at least in part, on the data associated with the unique browser identifier.

39 . The system of claim 33 , wherein the unique browser identifier is a first unique browser identifier, and wherein the method further includes:
receiving a second request for a webpage along with a second unique browser identifier from the browser; and providing the second unique browser ident

Assignees

• Yahoo Ad Tech Llc

Inventors

• Wilson Jeffrey Todd

Classifications

• G06F21/6263

  during internet communication, e.g. revealing personal data from cookies · CPC title

• G06Q30/0277 Primary

  Online advertisement · CPC title

• G06Q30/00

  Commerce · CPC title