Virtual experience device, virtual experience method, and storage medium

Patent metadata

Field	Value
Publication number	US-2022300067-A1
Application number	US-202217681865-A
Country	US
Kind code	A1
Filing date	Feb 28, 2022
Priority date	Mar 19, 2021
Publication date	Sep 22, 2022
Grant date	—

Abstract

A virtual experience device provides a user with a service that allows the user to have a virtual experience in a virtual reality video based on a virtual world that virtually reproduces a real world or a fictional world, determines an advertisement video to be included in the virtual reality video on the basis of attributes of the user who receives the service, generates the virtual reality video including the advertisement video in a predetermined advertisement display region, and displays the virtual reality video on a display device.

First claim

What is claimed is:

1 . A virtual experience device comprising:
a storage medium that stores computer-readable instructions; and a processor connected to the storage medium, wherein the processor executes the computer-readable instructions to provide a user with a service that allows the user to have a virtual experience in a virtual reality video based on a virtual world that virtually reproduces a real world or a fictional world, determine an advertisement video to be included in the virtual reality video on the basis of attributes of the user who receives the service, generate the virtual reality video including the advertisement video in a predetermined advertisement display region, and display the virtual reality video on a display device.

2 . The virtual experience device according to claim 1 ,
wherein the processor sets an advertisement charge for displaying the advertisement video, adjusts the advertisement charge on the basis of the user's stop frequency in the virtual reality video, and sets the advertisement charge to become higher as the stop frequency becomes higher.

3 . The virtual experience device according to claim 2 ,
wherein the virtual reality video is a video that virtually reproduces the real world, and wherein the processor excludes a region of the virtual reality video that overlaps a landscape-oriented point in the real world from a region where the advertisement video is displayed.

4 . The virtual experience device according to claim 1 ,
wherein the processor determines the advertisement video further on the basis of an advertisement display place which is a place where the advertisement video is displayed.

5 . The virtual experience device according to claim 4 ,
wherein, in a case where incidental information possessed by a target object is included in the virtual reality video, the processor displays the incidental information in preference to the advertisement video on the display device.

6 . The virtual experience device according to claim 1 ,
wherein the advertisement video is an advertisement video for assigning a first coupon that can be used in the virtual world to the user, and wherein the processor assigns the first coupon to the user in a case where the user executes a first action while the user is receiving the service or after the user has received the service.

7 . The virtual experience device according to claim 1 ,
wherein the advertisement video is an advertisement video that assigns a second coupon that can be used in the real world to the user, and wherein the processor assigns the second coupon to the user in a case where the user executes a second action while the user is receiving the service or after the user has received the service.

8 . A virtual experience method of causing a computer to:
provide a user with a service that allows the user to have a virtual experience in a virtual reality video based on a virtual world that virtually reproduces a real world or a fictional world; determine an advertisement video to be included in the virtual reality video on the basis of attributes of the user who receives the service; generate the virtual reality video including the advertisement video in a predetermined advertisement display region; and display the virtual reality video on a display device.

9 . A non-transitory storage medium storing computer-readable instructions for causing a computer to execute:
providing a user with a service that allows the user to have a virtual experience in a virtual reality video based on a virtual world that virtually reproduces a real world or a fictional world; determining an advertisement video to be included in the virtual reality video on the basis of attributes of the user who receives the service; generating the virtual reality video including the advertisement video in a predetermined advertisement display region; and displaying the virtual reality video on a display device.

Assignees

• Honda Motor Co Ltd

Inventors

• Ishida Noriyuki
• Yamamoto Sachiko
• Haneda Satoshi
• Kawashima Daiki
• Kobashi Shinichiro
• Yamaguchi Shota
• Mochizuki Marika

Classifications

• G06F3/012

  Head tracking input arrangements · CPC title

• G06F3/011 Primary

  Arrangements for interaction with the human body, e.g. for user immersion in virtual reality (blind teaching G09B21/00) · CPC title

• G06Q30/0271

  Personalized advertisement · CPC title

• G06Q30/0273 Primary

  Determination of fees for advertising · CPC title

• G06Q30/0207

  Discounts or incentives, e.g. coupons or rebates · CPC title