Advertising engine

Patent metadata

Field	Value
Publication number	US-2021334857-A1
Application number	US-202117236364-A
Country	US
Kind code	A1
Filing date	Apr 21, 2021
Priority date	Mar 4, 2008
Publication date	Oct 28, 2021
Grant date	—

Abstract

Delivering an advertisement is disclosed. Local user information is collected. Examples of local user information include language settings, web browser history, and actions taken by a user with respect to various applications. An advertisement is selected from a plurality of advertisements based at least in part on the local user information. The selected advertisement is caused to be displayed.

First claim

What is claimed is:

1 . A system for delivering an advertisement, comprising:
a processor configured to:
collect local user information;
based at least in part on the local user information, locally select an advertisement from a plurality of advertisements; and
cause the selected advertisement to be displayed locally; and
a memory coupled to the processor and configured to provide the processor with instructions.

2 . The system of claim 1 further comprising a communication interface configured to receive metadata from a publisher.

3 . The system of claim 1 further comprising a communication interface configured to send metadata to an advertising network.

4 . The system of claim 1 further comprising a communication interface configured to receive from an advertising network a plurality of advertisements.

5 . The system of claim 1 further comprising a communication interface configured to receive information associated with a plurality of advertisements.

6 . The system of claim 1 further comprising a communication interface configured to receive an advertisement via a peer-to-peer network.

7 . The system of claim 1 wherein the selected advertisement comprises audiovisual content.

8 . The system of claim 1 wherein the processor is configured to select the advertisement based at least in part on an expiration date associated with the advertisement.

9 . The system of claim 1 wherein the processor is configured to select the advertisement based at least in part on how many times the advertisement has been displayed to third parties.

10 . The system of claim 1 wherein the processor is configured to select the advertisement based at least in part on how many times the advertisement has been displayed locally.

11 . The system of claim 1 wherein each of the advertisements in the plurality of advertisements is associated with at least one attribute and wherein the processor is configured to select the advertisement based at least in part on whether a threshold number of advertisements having the attribute has previously been locally displayed.

12 . The system of claim 1 wherein the processor is configured to collect local user information at least in part by determining a language setting.

13 . The system of claim 1 wherein the processor is configured to collect local user information at least in part by examining a web browser history.

14 . The system of claim 1 wherein the processor is configured to collect local user information at least in part by providing a questionnaire to the user.

15 . The system of claim 1 wherein the processor is configured to collect local user information at least in part by recording a user's actions with respect to a plurality of local applications.

16 . The system of claim 1 wherein the processor is configured to collect local user information at least in part by determining what content the user is currently accessing.

17 . The system of claim 1 wherein the processor is configured to collect local user information at least in part by determining what content the user has previously accessed.

18 . The system of claim 1 wherein the processor is configured to collect local user information at least in part by storing the metadata associated by the publisher with the content accessed by the user.

19 . The system of claim 1 further comprising a communication interface configured to communicate to a third party that the selected advertisement was displayed.

20 . The system of claim 1 further comprising a communication interface configured to receive an advertisement over a network and wherein the processor is configured such that the selected advertisement can be caused to be displayed when the communication interface is not connected to the network.

21 . A method for delivering an advertisement, comprising:
collecting local user information; based at least in part on the local user information, locally selecting an advertisement from a plurality of advertisements; and causing the selected advertisement to be displayed locally.

22 . A computer program product for delivering an advertisement, the computer program product being embodied in a computer readable storage medium and comprising computer instructions for:
collecting local user information; based at least in part on the local user information, locally selecting an advertisement from a plurality of advertisements; and causing the selected advertisement to be displayed locally.

Assignees

• Conviva Inc

Inventors

• Stoica Ion
• Zhang Hui

Classifications

• G06Q30/0255

  based on user history · CPC title

• G06Q30/0242 Primary

  Determining effectiveness of advertisements · CPC title

• G06Q30/0269 Primary

  based on user profile or attribute · CPC title