Method and apparatus for provisioning secondary content based on primary content

Patent metadata

Field	Value
Publication number	US-2021168412-A1
Application number	US-202117175722-A
Country	US
Kind code	A1
Filing date	Feb 15, 2021
Priority date	Aug 21, 2018
Publication date	Jun 3, 2021
Grant date	—

Abstract

Aspects of the subject disclosure may include, for example, identifying a region of interest included in a plurality of candidate regions of interest associated with a presentation of a first content item on a user equipment, wherein the first content item includes a panoramic video, comparing first metadata associated with the region of interest to a plurality of metadata associated with a plurality of secondary content items, responsive to the comparing, identifying a second content item included in the plurality of secondary content items, wherein the identifying of the second content item is based on a distance between the first metadata and second metadata associated with the second content item being less than a threshold, and transmitting the second content item to the user equipment responsive to the identifying of the second content item. Other embodiments are disclosed.

First claim

What is claimed is:

1 . A device, comprising:
a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising: transmitting a portion of a first content item to a communication device; obtaining an identification of a region of interest associated with a playback of the portion of the first content item; obtaining first metadata associated with the portion of the first content item responsive to obtaining the identification of the region of interest; analyzing the first metadata relative to a plurality of secondary metadata associated with a plurality of secondary content items; identifying a secondary content item included in the plurality of secondary content items based on the analyzing; and transmitting the secondary content item to the communication device.

2 . The device of claim 1 , wherein the first content item includes a panoramic video.

3 . The device of claim 1 , wherein the playback of the portion of the first content item occurs at the communication device.

4 . The device of claim 1 , wherein the playback of the portion of the first content item occurs at a second communication device that is coupled to the communication device.

5 . The device of claim 1 , wherein the operations further comprise:
identifying a user of the communication device; and customizing the secondary content item based on the identifying of the user, resulting in a customized secondary content item, wherein the transmitting of the secondary content item comprises transmitting the customized secondary content item.

6 . The device of claim 5 , wherein the customizing of the secondary content item based on the identifying of the user comprises anonymizing information associated with the user included in the secondary content item.

7 . The device of claim 1 , wherein the operations further comprise:
identifying a capability of the communication device; and identifying a social media profile of a user of the communication device, wherein the identifying of the secondary content item is further based on the identifying of the capability and the identifying of the social media profile.

8 . A machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:
transmitting a portion of a first content item to a user equipment, wherein the first content item includes a panoramic video; obtaining an identification of a region of interest associated with a playback of the portion of the first content item at the user equipment; obtaining first metadata associated with the portion of the first content item responsive to obtaining the identification of the region of interest; analyzing the first metadata relative to a plurality of secondary metadata associated with a plurality of secondary content items; identifying a secondary content item included in the plurality of secondary content items responsive to the analyzing; and transmitting the secondary content item to the user equipment.

9 . The machine-readable medium of claim 8 , wherein the identification of the region of interest includes an identification of a viewing direction associated with the playback of the portion of the first content item.

10 . The machine-readable medium of claim 9 , wherein the identification of the region of interest includes a timestamp associated with the playback of the portion of the first content item.

11 . The machine-readable medium of claim 8 , wherein the identifying of the secondary content item is based on an identification of a user of the user equipment, a credential, a profile of the user, a location of the user equipment, a date, a time, and a schedule of the user.

12 . The machine-readable medium of claim 8 , wherein the analyzing includes comparing the first metadata to each of the plurality of secondary metadata to identify secondary metadata included in the plurality of secondary metadata that has a smallest difference relative to the first metadata, and wherein the secondary metadata included in the plurality of secondary metadata is associated with the secondary content item included in the plurality of secondary content items.

13 . The machine-readable medium of claim 8 , wherein the analyzing includes comparing the first metadata to each of the plurality of secondary metadata to identify secondary metadata included in the plurality of secondary metadata that has a difference from the first metadata that is less than a threshold, and wherein the secondary metadata included in the plurality of secondary metadata is associated with the secondary content item included in the plurality of secondary content items.

14 . The machine-readable medium of claim 13 , wherein the analyzing includes comparing the first metadata to each of the plurality of secondary metadata to identify a second secondary metadata included in the plurality of secondary metadata that has a second difference from the first metadata that is less than the threshold, wherein the operations further comprise:
identifying a second secondary content item included in the plurality of secondary content items responsive to the analyzing, wherein the second secondary content item is associated with the second secondary metadata; and transmitting the second secondary content item to the user equipment.

15 . The machine-readable medium of claim 8 , wherein the operations further comprise:
embedding the secondary content item in a second portion of the first content item, wherein the transmitting of the secondary content item to the user equipment includes transmitting the second portion of the first content item to the user equipment.

16 . The machine-readable medium of claim 8 , wherein the operations further comprise:
transmitting a second portion of the first content item to the user equipment; obtaining an identification of a second region of interest associated with a playback of the second portion of the first content item at the user equipment, wherein the second region of interest is different from the region of interest; obtaining second metadata associated with the second portion of the first content item responsive to obtaining the identification of the second region of interest, wherein the second metadata is different from the first metadata; analyzing the second metadata relative to the plurality of secondary metadata associated with the plurality of secondary content items; identifying a second secondary content item included in the plurality of secondary content items responsive to the analyzing of the second metadata relative to the plurality of secondary metadata, wherein the second secondary content item is different from the secondary content item; and transmitting the second secondary content item to the user equipment.

17 . The machine-readable medium of claim 8 , wherein the secondary content item includes a video advertisement, wherein the secondary content item includes a tag that presents an alert at the user equipment that secondary content has been received at the user equipment, and wherein the operations further comprise:
receiving an indication of a selection of the video advertisement at the user equipment.

18 . A method, comprising:
identifying, by a processing system including a processor, a region of interest included in a plurality of candidate regions of inter

Assignees

• At & T Ip I Lp

Inventors

• Han Bo
• Pejhan Sassan
• Gopalakrishnan Vijay

Classifications

• H04N23/698

  for achieving an enlarged field of view, e.g. panoramic image capture · CPC title

• H04N21/44218

  Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV programme (methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45) · CPC title

• H04N21/41407

  embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop (constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57) · CPC title

• H04N21/6587

  Control parameters, e.g. trick play commands, viewpoint selection · CPC title

• H04N21/4728

  for selecting a Region Of Interest [ROI], e.g. for requesting a higher resolution version of a selected region · CPC title