Electronic apparatus and control method thereof

Patent metadata

Field	Value
Publication number	US-2019272560-A1
Application number	US-201916292741-A
Country	US
Kind code	A1
Filing date	Mar 5, 2019
Priority date	Mar 5, 2018
Publication date	Sep 5, 2019
Grant date	—

Abstract

An electronic device is provided. The electronic device includes a display, a communicator, and a processor configured to recognize a context in a game which is running in the electronic device, receive an advertisement content from an external server through the communicator, modify the received advertisement content based on the context, and control the display to display a game screen in which the modified advertisement content is inserted.

First claim

What is claimed is:

1 . An electronic device, comprising:
a display; a communicator; and a processor configured to:
recognize a context in a game, which is running in the electronic device,
control the communicator to receive an advertisement content from an external server,
modify the received advertisement content based on the context, and
control the display to display a game screen in which the modified advertisement content is inserted.

2 . The electronic device of claim 1 , wherein the processor is further configured to:
control the communicator to transmit information relating to the context to the external server, and control the communicator to receive, from the external server, the advertisement content which is selected based on the context.

3 . The electronic device of claim 1 , wherein the processor is further configured to control the display to display the modified advertisement content in a three-dimensional (3D) object format at a preset position in a layout of a game screen.

4 . The electronic device of claim 1 , wherein the context comprises at least one of development of a story within the game, information of progress of the game, difficulty level, time and space information of the game, a peripheral object, player profile information, or game character profile information.

5 . The electronic device of claim 1 , wherein the processor is further configured to:
calculate metadata representing the context in the game through a hierarchical analysis based on an object included in the game, and modify the advertisement content based on the calculated metadata.

6 . The electronic device of claim 5 , wherein the processor is further configured to:
classify an object included in the game for generating a hierarchical tree, and calculate metadata representing a relationship in the hierarchical tree based on a priority of each classified object.

7 . An electronic device for providing an advertisement, the electronic device comprising:
a communicator; a storage; and a processor configured to:
control the communicator to receive information related to a context in a game, which is running in an external electronic device,
select an advertisement content from among pre-stored plurality of advertisement contents based on the received context and player profile information, and
control the communicator to transmit the selected advertisement content to the external electronic device.

8 . The electronic device of claim 7 , wherein the information related to the context comprises information regarding the game, which is running in the external electronic device, and information regarding an advertisement area in which the advertisement is to be inserted in the game.

9 . A controlling method of an electronic device, the controlling method comprising:
recognizing a context in a game, which is running in the electronic device; receiving advertisement content from an external server; modifying the received advertisement content based on the context; and displaying a game screen in which the modified advertisement content is inserted.

10 . The controlling method of claim 9 , wherein the receiving of the advertisement content comprises:
transmitting information relating to the context to the external server; and receiving, from the external server, the advertisement content which is selected based on the context.

11 . The controlling method of claim 9 , wherein the displaying comprises displaying the modified advertisement content in a three-dimensional (3D) object format at a preset position in a layout of the game screen.

12 . The controlling method of claim 9 , wherein the context comprises at least one of development of a story within the game, information of progress of the game, difficulty level, time and space information of the game, a peripheral object, player profile information, or game character profile information.

13 . The controlling method of claim 9 , wherein the modifying of the received advertisement content comprises:
calculating metadata representing the context in the game through a hierarchical analysis based on an object included in the game; and modifying the advertisement content based on the calculated metadata in real time.

14 . The controlling method of claim 13 , wherein the modifying of the received advertisement content comprises:
classifying the object included in the game for generating a hierarchical tree; and calculating metadata representing a relationship in the hierarchical tree based on a priority of each classified object.

15 . A controlling method of an electronic device for providing an advertisement, the controlling method comprising:
receiving information related to a context in a game, which is running in an external electronic device; selecting advertisement content from among pre-stored plurality of advertisement contents based on the received information related to the context and player profile information; and transmitting the selected advertisement content to the external electronic device.

16 . The controlling method of claim 15 , wherein the information related to the context comprises information regarding the game, which is running in the external electronic device, and information regarding an advertisement area in which the advertisement is to be inserted in the game.

17 . A system, comprising:
a first electronic device; and a second electronic device, wherein the first electronic device is configured to:
recognize a context in a game, which is running,
transmit information related to the context to the second electronic device,
receive, from the second electronic device, advertisement content that is selected based on the context,
modify the received advertisement content based on the context, and
display a game screen in which the modified advertisement content is inserted, and
wherein the second electronic device is configured to:
receive the context from the first electronic device,
select the advertisement content from among a plurality of pre-stored advertisement contents based on the received context and player profile information, and
transmit the selected advertisement content to the first electronic device.

18 . A recordable medium in which a program for executing a controlling method of an electronic device is stored,
wherein the controlling method comprises:
recognizing a context in a game, which is running in the electronic device;
receiving advertisement content from an external server;
modifying the received advertisement content based on the context; and
displaying a game screen in which the modified advertisement content is inserted.

19 . The electronic device of claim 1 , wherein the processor is further configured to recognize the context in the game based on an artificial intelligence (AI) neural network model.

20 . The controlling method of claim 9 , wherein the recognizing comprises recognizing the context in the game based on an artificial intelligence (AI) neural network model.

Assignees

• Samsung Electronics Co Ltd
• Cheil Worldwide Inc

Inventors

• Shin Jaehyuck
• Kim Sanghyo
• Moon Changsoo
• Ryu Kichan
• Cho Daewon

Classifications

• A63F13/79

  involving player-related data, e.g. identities, accounts, preferences or play histories · CPC title

• A63F13/61

  using advertising information · CPC title

• G06N3/045

  Combinations of networks · CPC title

• G06N3/044

  Recurrent networks, e.g. Hopfield networks · CPC title

• G06N3/08

  Learning methods · CPC title