Popularity-based promotion of application features

Patent metadata

Field	Value
Publication number	US-2019018550-A1
Application number	US-201616068551-A
Country	US
Kind code	A1
Filing date	Jan 11, 2016
Priority date	Jan 11, 2016
Publication date	Jan 17, 2019
Grant date	—

Abstract

According to an example, usage of a plurality of features of an application by users in each of a plurality of tenants may be accessed. Popularities of the plurality of features among the users in each of the plurality of tenants may be determined and a feature of the plurality of features to be promoted to the users in the first tenant may be identified based upon the determined popularities of the features. Additionally, a visual callout to the identified feature may be caused to be displayed to the users in the first tenant to promote the identified feature to the users in the first tenant.

First claim

What is claimed is:

1 . A method comprising:
accessing, by a processor, usage of a plurality of features of an application by users in each of a plurality of tenants; determine, by the processor, popularities of the plurality of features among the users in each of the plurality of tenants; identifying, by the processor, for a first tenant of the plurality of tenants, a feature of the plurality of features to be promoted to the users in the first tenant based upon the determined popularities of the features; and causing, by the processor, a visual callout to the identified feature to be displayed to the users in the first tenant to promote the identified feature to the users in the first tenant.

2 . The method according to claim 1 , further comprising:
creating, for each of the plurality of tenants, a sorted list of the features according to the determined usage of the plurality of features by the users in the respective tenant; and comparing, by the processor, the sorted lists of features of the plurality of tenants with each other to determine differences between the usage of the features by the users in the plurality of tenants, wherein identifying the feature of the plurality of features to be promoted further comprises identifying the feature to be promoted based upon the comparison of the sorted lists of features.

3 . The method according to claim 2 , further comprising:
determining, in each of the sorted lists, which of the features have usages that exceed a predetermined threshold and which of the features have usages that fall below the predetermined threshold, wherein the features having usages that exceed the predetermined threshold are deemed to be popular and the features having usages that all below the predetermined threshold are deemed to be unpopular, wherein identifying for the first tenant the feature to be promoted further comprises identifying the feature to be promoted to the users in the first tenant to be a feature that is deemed to be unpopular to the users in the sorted list of features for the first tenant.

4 . The method according to claim 3 , wherein identifying for the first tenant the feature to be promoted further comprises identifying the feature to be promoted to the users in the first tenant to be a feature that is deemed to be popular to the users in the sorted list of features for the tenants other than the first tenant.

5 . The method according to claim 4 , wherein the users in the first tenant perform a first role in an organization and wherein identifying for the first tenant the feature to be promoted further comprises identifying the feature the be promoted to be a feature that is deemed to be popular to the users in another tenant that perform a similar role to the first role.

6 . The method according to claim 1 , wherein the application includes a page that is displayed to the users in the first tenant, said method further comprising:
determining a location on the page at which the visual callout is to be displayed; and wherein causing the visual callout to the feature to be promoted to be displayed further comprises causing the visual callout to be displayed at the determined location on the page.

7 . The method according to claim 6 , further comprising:
identifying a popular feature for the users in the first tenant, wherein the popular feature is a feature in the application that exceeds a predefined threshold of popularity of the users in the first tenant; identifying a position at which an icon corresponding to the popular feature is displayed on the page; and wherein determining the location on the page at which the visual callout is to be displayed further comprises determining the location on the page to be near the identified position of the popular feature.

8 . The method according to claim 1 , further comprising:
for each tenant of the plurality of tenants,
determining whether a feature is to be promoted to the users in the tenant based upon the determined popularities of the features; and
in response to a determination that the feature is to be promoted, causing a visual callout to the feature to be promoted to be displayed to the users in the tenant.

9 . A computing apparatus comprising:
a processor; and a machine-readable medium on which is stored machine readable instructions that are to cause the processor to:
access usage of a plurality of features of an application by users in each of a plurality of groups;
determine popularities of the plurality of features among the users in each of the plurality of groups;
identify, for a first group of the plurality of groups, a feature of the plurality of features to be promoted to the users in the first group based upon the determined popularities of the features; and
cause a visual callout to the identified feature to be displayed to the users in the first group to promote the identified feature to the users in the first group.

10 . The computing apparatus according to claim 9 , wherein the machine readable instructions are further to cause the processor to:
create, for each of the plurality of groups, a sorted list of the features according to the determined usage of the plurality of features by the users in the respective group; compare the sorted lists of features of the plurality of tenants with each other to determine differences between the usage of the features by the users in the plurality of groups; and wherein to identify the feature of the plurality of features to be promoted, the instructions are further to cause the processor to identify the feature to be promoted based upon the comparison of the sorted lists of features.

11 . The computing apparatus according to claim 9 , wherein the instructions are further to cause the processor to determine, in each of the sorted lists, which of the features have usages that exceed a predetermined threshold and which of the features have usages that fall below the predetermined threshold, wherein the features having usages that exceed the predetermined threshold are deemed to be popular and the features having usages that all below the predetermined threshold are deemed to be unpopular, and wherein to identify for the first group the feature to be promoted, the instructions are further to cause the processor to identify the feature to be promoted to the users in the first group to be a feature that is deemed to be unpopular to the users in the sorted list of features for the first group.

12 . The computing apparatus according to claim 9 , wherein the application includes a page that is displayed to the users in the first tenant, and wherein the machine readable instructions are further to cause the processor to:
determine a location on the page at which the visual callout is to be displayed; and cause the visual callout to be displayed at the determined location on the page.

13 . The computing apparatus according to claim 9 , wherein the machine readable instructions are further to cause the processor to:
identify, for the users in the first group, a popular feature, wherein the popular feature is a feature in the application that exceeds a predefined threshold of popularity of the users in the first group; identify a position at which an icon corresponding to the popular feature is displayed; and determine the location on the page to be near the identified position of the popular feature.

14 . A non-transitory machine readable storage medium on which is stored machine readable instructions that when executed by a processor, cause the processor to:
determine usage of a plurality of features of an application by users in

Assignees

• Entit Software Llc

Inventors

• Busi Eliraz
• Ben-Yehuda Itay
• Shmaya Daniel

Classifications

• G06F3/0481 Primary

  based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance · CPC title

• G06F17/30867

  Physics · mapped topic

• G06F11/3438 Primary

  monitoring of user actions (tracking the activity of the user H04L67/535) · CPC title

• G06Q30/0631

  Recommending goods or services · CPC title

• G06F16/9535

  Search customisation based on user profiles and personalisation · CPC title