Ordering categories in an electronic user interface menu based on user interaction frequency

Patent metadata

Field	Value
Publication number	US-2018300022-A1
Application number	US-201715487679-A
Country	US
Kind code	A1
Filing date	Apr 14, 2017
Priority date	Apr 14, 2017
Publication date	Oct 18, 2018
Grant date	—

Abstract

A system and method for displaying a user interface may include an examination and/or elimination of positional bias of interactive categories in order to drive user engagement. A method or system configured to execute the method on a user interface may include creating a first arrangement of categories. The arrangement can be shown on a user device to one or more users a selected number of times. The users' interactions with the categories in the interface may be recorded. The method may further include creating a second arrangement, which is different from the first arrangement, and this second arrangement may be shown to the users the selected number of times and the users' interactions with the second arrangement may be recorded. Based on the frequency of user interactions with the first and second arrangement, a ranked set of the categories may be created and displayed to users.

First claim

What is claimed is:

1 . A method for displaying a user interface, the user interface comprising a menu and the menu comprising a plurality of categories, the method comprising:
creating a first arrangement for the plurality of categories within the menu; causing the user interface to display the first arrangement for the plurality of categories to one or more users a selected number of times; creating a second arrangement for the plurality of categories within the menu, the second arrangement different from the first arrangement; causing the user interface to display the second arrangement for the plurality of categories to one or more users the selected number of times; recording user selections of the plurality of categories through the user interface in both the first arrangement and the second arrangement; creating a third arrangement for the plurality of categories within the menu according to relative frequencies of user selections of the plurality of categories in the recorded user selections; and causing the user interface to display the third arrangement for the plurality of categories.

2 . The method of claim 1 , wherein each arrangement comprises a first position, a last position, and ordered intermediate positions, wherein creating the second arrangement comprises:
placing the category in the first position in the first arrangement in the last position in the second arrangement; and incrementing each other category up one position from the first arrangement to the second arrangement.

3 . The method of claim 1 , wherein the plurality of categories consists of a number N of categories, the method comprising:
creating N different arrangements for the plurality of categories within the menu; cause the user interface to display each given one of the N different arrangements to one or more users the selected number of times; recording user selections of the plurality of categories through the user interface in the N arrangements; creating an N+1 arrangement for the plurality of categories within the menu according to relative frequencies of user selections of the plurality of categories in the recorded user selections; and causing the user interface to display the N+1 arrangement.

4 . The method of claim 3 , wherein each arrangement comprises a first position, a last position, and ordered intermediate positions;
wherein each category in the plurality of categories occupies each of the first position, last position, and each of the ordered intermediate positions once among the N arrangements.

5 . The method of claim 3 , further comprising:
locking a first category of the plurality of categories in a first position, wherein the first category had the highest relative frequency of user selections of the plurality of categories in the recorded user selections for the N arrangements; creating N−1 arrangements of a first subset of the plurality of categories wherein the subset of the plurality of categories includes all of the categories except the first category; causing the user interface to display the first category in the first position with each of N−1 arrangements to one or more users the selected number of times; recording user selections of the first subset of the plurality of categories through the user interface in each of the N−1 arrangements; creating a first ranked arrangement for the first subset of the plurality of categories within the menu according to relative frequencies of user selections of the plurality of categories in the recorded user selections; and causing the user interface to display the first category in the first position and the first ranked arrangement for the first subset of the plurality of categories in the remaining positions.

6 . The method of claim 5 , further comprising:
locking a second category of the plurality of categories into a second position, wherein the second category had the highest relative frequency of user selections of the plurality of categories in the recorded user selections for the N−1 arrangements; creating N−2 arrangements of a second subset of the plurality of categories wherein the subset of the plurality of categories includes all of the categories except the first and the second category; causing the user interface to display the first category in the first position and the second category in the second position with each of N−2 arrangements of a second subset of the plurality of categories to one or more users the selected number of times; recording user selections of the second subset of the plurality of categories through the user interface in each of the N−2 arrangements; creating a second ranked arrangement for the second subset of the plurality of categories within the menu according to relative frequencies of user selections of the plurality of categories in the recorded user selections; and causing the user interface to display the first category in the first position, the second category in the second position, and the second ranked arrangement for the second subset of the plurality of categories.

7 . The method of claim 1 , wherein the plurality of categories are categories of filters, the method further comprising:
presenting a set of items in the interface according to user engagement of the filters.

8 . The method of claim 1 , wherein each of the plurality of categories includes at least two respective user options.

9 . The system of claim 1 , wherein causing the user interface to display the first arrangement and causing the user interface to display the second arrangement both comprise providing a website or mobile application containing the user interface to a user device.

10 . A system for displaying a user interface, the user interface comprising a menu, the menu comprising a plurality of categories, the system comprising:
a computer-readable memory storing instructions; and a processor configured to execute the instructions to:
create a first arrangement for the plurality of categories within the menu;
cause the user interface to display the first arrangement for the plurality of categories to one or more users a selected number of times;
create a second arrangement for the plurality of categories within the menu, the second arrangement different from the first arrangement;
cause the user interface to display the second arrangement to one or more users the selected number of times;
record user selections of the plurality of categories through the user interface in both the first arrangement and the second arrangement;
create a third arrangement for the plurality of categories within the menu according to relative frequencies of user selections of the plurality of categories in the recorded user selections; and
cause the user interface to display the third arrangement.

11 . The system of claim 10 , wherein each arrangement comprises a first position, a last position, and ordered intermediate positions, wherein creating the second arrangement comprises:
placing the category in the first position in the first arrangement in the last position in the second arrangement; and incrementing each other category up one position from the first arrangement to the second arrangement.

12 . The system of claim 10 , wherein the plurality of categories consists of a number N of categories, wherein the processor is configured to execute the instructions further to:
create N different arrangements for the plurality of categories within the menu; cause the user interface to display each given one of the N arrangements to one or more users the selected number of times; record user selections of the plurality of categories through th

Assignees

• Home Depot Product Authority Llc

Inventors

• Kumar Toshivv C

Classifications

• G06F3/0482 Primary

  Interaction with lists of selectable items, e.g. menus · CPC title

• G06F16/9535

  Search customisation based on user profiles and personalisation · CPC title

• G06F17/30867

  Physics · mapped topic