Determining audience interest levels during presentations based on user device activity

Patent metadata

Field	Value
Publication number	US-2018204223-A1
Application number	US-201715405944-A
Country	US
Kind code	A1
Filing date	Jan 13, 2017
Priority date	Jan 13, 2017
Publication date	Jul 19, 2018
Grant date	—

Abstract

A computer-implemented method includes: receiving, by a computing device, network communications information for a plurality of user devices during a presentation; determining, by the computing device, user device activity for each of the plurality of user devices based on the network communications information; determining, by the computing device, a respective audience interest score for each of the plurality of user devices based on the user device activity; generating, by the computing device, a report representing the audience interest scores; and displaying, by the computing device, the report.

First claim

What is claimed is:

1 . A computer-implemented method comprising:
receiving, by a computing device, network communications information for a plurality of user devices during a presentation; determining, by the computing device, user device activity for each of the plurality of user devices based on the network communications information; determining, by the computing device, a respective audience interest score for each of the plurality of user devices based on the user device activity; generating, by the computing device, a report representing the audience interest scores; and displaying, by the computing device, the report.

2 . The method of claim 1 , wherein the network communications are received from a network device connected to the plurality of user devices via a local area network (LAN) hosted by the network device, wherein the a location of the LAN corresponds to a location of the presentation.

3 . The method of claim 2 , further comprising discarding a subset of the network communications information based on connection signal strength information between each of the plurality of user devices the network device, wherein determining the audience interest score is based on a remaining subset of network communications information.

4 . The method of claim 1 , wherein the network communications are received from respective agents residing on the plurality of user devices.

5 . The method of claim 1 , wherein the report represents the audience interest scores in of the form of a line graph.

6 . The method of claim 1 , wherein the report represents audience interest scores on a device by device basis or an aggregated basis.

7 . The method of claim 1 , wherein the determining the audience interest scores is based on comparing the user device activity with content of the presentation.

8 . The method of claim 1 , wherein the determining the user device activity comprises accessing a web page associated with a universal resource locator (URL) identified in by network communications information.

9 . The method of claim 1 , wherein receiving the network communications information is based on scheduling information defining a start-time for the presentation.

10 . The method of claim 1 , wherein a service provider at least one of creates, maintains, deploys and supports the computing device.

11 . The method of claim 1 , wherein the receiving the network communications, the determining the user activity, the determining the respective audience interest score, the generating the report, and the providing the report are provided by a service provider on a subscription, advertising, and/or fee basis.

12 . The method of claim 1 , wherein the computing device includes software provided as a service in a cloud environment.

13 . The method of claim 1 , further comprising deploying a system for determining audience interest levels during presentations, comprising providing a computer infrastructure operable to perform the receiving the network communications, the determining the user activity, the determining the respective audience interest score, the generating the report, and the providing the report.

14 . A computer program product for determining audience interest levels during a presentation, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computing device to cause the computing device to:
receive, from a network device hosting a local area network (LAN), user device traffic information for a plurality of user devices connected to the LAN during the presentation; determine user device activity for each of the plurality of user devices based on the user device traffic information; determine a correlation between the user device activity and content of the presentation; generate audience interest scores representing the correlation; generate a report representing the audience interest scores; and display the report.

15 . The computer program product of claim 14 , wherein a location of the LAN corresponds to a location of the presentation.

16 . The computer program product of claim 14 , wherein the program instructions further cause the computing device to discard a subset of the user device traffic information based on connection signal strength information between each of the plurality of user devices the network device, wherein the determining the correlation is based on a remaining subset of network communications information.

17 . The computer program product of claim 14 , wherein the report represents the audience interest scores in a line graph.

18 . The computer program product of claim 14 , wherein the report represents audience interest scores on a device by device basis or an aggregated basis.

19 . A system comprising:
a CPU, a computer readable memory and a computer readable storage medium associated with a computing device; program instructions to receive criteria for scoring audience interest levels of a presentation based on user device activity; program instructions to obtain, during a presentation, user device activity information for a plurality of user devices; program instructions to determine user device activity for the plurality of user devices based on the user device activity information; program instructions to compare the user device activity with the criteria; program instructions to generate audience interest scores based on the comparing; program instructions to generate a report representing the audience interest scores; and program instructions to display the report, wherein the program instructions are stored on the computer readable storage medium for execution by the CPU via the computer readable memory.

20 . The system of claim 19 , wherein the user device activity information is received from at least one of:
a network device hosting a local area network (LAN) to which the plurality of user devices communicate; and respective agents on the plurality of user devices.

Assignees

• IBM

Inventors

• Boss Gregory J
• Macias Garcia Andrea
• Mcconnell Stephen J
• Pierga Piotr
• Ramos Stacey C
• Xirinachs Jimenez Diego

Classifications

• G06Q10/1093

  Calendar-based scheduling for persons or groups · CPC title

• G06Q30/0201 Primary

  Market modelling; Market analysis; Collecting market data · CPC title

• H04L43/065

  related to network devices · CPC title

• H04L67/10

  in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46) · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title