Methods and apparatus for personalising content in a health management system

Patent metadata

Field	Value
Publication number	US-2018121624-A1
Application number	US-201715795646-A
Country	US
Kind code	A1
Filing date	Oct 27, 2017
Priority date	Oct 28, 2016
Publication date	May 3, 2018
Grant date	—

Abstract

There is provided a method of personalising first core content in a health management system. The method includes: obtaining one or more characteristics of the first core content, wherein the first core content is to be presented to a user with a first supplemental content item; obtaining one or more characteristics of the user; and selecting the first supplemental content item from a plurality of supplemental content items based at least in part on the characteristics of the first core content, the characteristics of the user and one or more characteristics of the first supplemental content item. An apparatus and a computer program product are also provided.

First claim

1 . A method of personalising first core content in a health management system, the method comprising:
obtaining one or more characteristics of the first core content, wherein the first core content is to be presented to a user with a first supplemental content item; obtaining one or more characteristics of the user; and selecting the first supplemental content item from a plurality of supplemental content items based at least in part on the characteristics of the first core content, the characteristics of the user and one or more characteristics of the first supplemental content item.

2 . A method according to claim 1 , further comprising:
delivering the first core content with the first supplemental content item for presentation to the user.

3 . A method according to claim 1 , wherein selecting the first supplemental content item comprises:
comparing the one or more characteristics of the user and the one or more characteristics of the first core content with characteristics of each supplemental content item in the plurality of supplemental content items; and selecting, as the first supplemental content item, the supplemental content item whose characteristics have the greatest similarity with the one or more characteristics of the user and the one or more characteristics of the first core content.

4 . A method according to claim 1 , wherein selecting the first supplemental content item comprises:
selecting a subset of supplemental content items from the plurality of supplemental content items, wherein each supplemental content item in the subset of supplemental content items has one or more characteristics that correspond to the one or more characteristics of the first core content.

5 . A method according to claim 4 , wherein selecting the first supplemental content item further comprises:
ranking the subset of supplemental content items according to a similarity between characteristics of each supplemental content item in the subset of supplemental content items and the one or more characteristics of the user; and selecting the first supplemental content item based on the ranking.

6 . A method according to claim 1 , further comprising:
selecting from the plurality of supplemental content items a second supplemental content item to be presented with second core content, the selecting based at least in part on the one or more characteristics of the user, one or more characteristics of the second core content, one or more characteristics of the second supplemental content item, and the first supplemental content item.

7 . A method according to claim 1 , further comprising:
rejecting a supplemental content item in the plurality of supplemental content items as unsuitable for presentation to the user based at least in part on the one or more characteristics of the user.

8 . A method according to claim 1 , further comprising:
presenting the first core content and the first supplemental content item to the user; monitoring a user interaction with the first core content and/or the first supplemental content item to acquire user interaction data; and selecting a third supplemental content item from the plurality of supplemental content items to be presented with third core content based at least in part on the one or more characteristics of the user, one or more characteristics of the third core content, one or more characteristics of the third supplemental content item and the user interaction data.

9 . A method according to claim 8 , wherein the monitored user interaction data comprises at least one of:
a posture of the user as the user interacts with the first core content and/or the first supplemental content item; an amount of time spent interacting with the first core content and/or the first supplemental content item; a physiological or psychological response of the user as the user interacts with the first core content and/or the first supplemental content item; a measured distance between the user and the first core content and/or the first supplemental content item; a reaction or response of the user to the first core content and/or the first supplemental content item, the reaction or response received via a user interface; and a physical interaction between the user and a device on which the first core content and/or the first supplemental content item are presented.

10 . A method according to claim 1 , wherein obtaining one or more characteristics of the user comprises receiving data from at least one sensor associated with the user.

11 . A method according to claim 10 , wherein the at least one sensor comprises a camera; and
wherein obtaining one or more characteristics of the user comprises performing an image recognition process on an image acquired by the camera to obtain the one or more characteristics of the user.

12 . A method according to claim 10 , wherein the at least one sensor measures one or more physiological, behavioural and/or psychological characteristics of the user.

13 . A method according to claim 1 , wherein each of the plurality of supplemental content items comprises at least a portion or element of a photograph, a video, an audio clip, an image, a cartoon, an animation, an illustration, an emoticon, an olfactory presentation or a haptic presentation.

14 . A method according to claim 1 , further comprising:
generating a customised supplemental content item by combining together a plurality of selected supplemental content items.

15 . A method according to claim 1 , further comprising:
modifying the selected first supplemental content item based on the one or more characteristics of the user and/or the one or more characteristics of the first core content.

16 . A method according to claim 1 , wherein the one or more characteristics of the user comprise at least one of a physical characteristic, a characteristic associated with the location of the user, a characteristic associated with a user activity, and a characteristic associated with a behaviour of the user.

17 . A method according to claim 1 , wherein the one or more characteristics of the first core content comprise at least one of: a date, a season and/or a time that the first core content is scheduled to be delivered to the user; and a word or character present in the first core content.

18 . A method according to claim 1 , wherein the one or more characteristics of the first supplemental content item comprise at least one of:
a characteristic of a subject depicted in the first supplemental content item; and a context of a subject depicted in the first supplemental content item.

19 . An apparatus comprising:
a content item presentation module for presenting core content and supplemental content to a user; and a processor; wherein the apparatus is configured to perform the method of claim 1 .

20 . A computer program product comprising a non-transitory computer readable medium, the computer readable medium having computer readable code embodied therein, the computer readable code being configured such that, on execution by a suitable computer or processor, the computer or processor is caused to perform the method of claim 1 .

Assignees

• Koninklijke Philips Nv

Inventors

• Krans Jan Martijn
• Van Dantzig Saskia
• Bulut Murtaza
• Lomans Dennis

Classifications

• G06Q10/40 Primary

  Business processes related to social networking or social networking services · CPC title

• G09B19/00

  Teaching not covered by other main groups of this subclass (teaching or practice apparatus for gun-aiming or gun-laying F41G3/26) · CPC title

• G16H20/70

  relating to mental therapies, e.g. psychological therapy or autogenous training · CPC title

• G09B5/065

  Combinations of audio and video presentations, e.g. videotapes, videodiscs, television systems · CPC title

• G16H20/30

  relating to physical therapies or activities, e.g. physiotherapy, acupressure or exercising · CPC title