Method and system for award identification based on transactional behavior and interests

Patent metadata

Field	Value
Publication number	US-2017364935-A1
Application number	US-201615183446-A
Country	US
Kind code	A1
Filing date	Jun 15, 2016
Priority date	Jun 15, 2016
Publication date	Dec 21, 2017
Grant date	—

Abstract

A method for award identification based on transactional behavior and interests comprising: identifying a subset of transaction data entries stored in the transaction database, wherein each transaction data entry in the subset includes the transaction account; determining, when the subset of transaction data entries exceeds a predetermined threshold; qualifying, the transaction account for an entry into a random drawing; identifying, winning transaction account from the plurality of transaction accounts that were entered into the random drawing; identifying at least one set of interest characteristics for the winning transaction account by: querying the demographic database and the profile database to identify, from an award database, a surprise based on the life stage and specific identified area of special interest of the consumer; and transmitting notice of the identified surprise to a computing device of the consumer.

First claim

What is claimed is:

1 . A method for award identification based on transactional behavior and interests, comprising:
storing, in a transaction database of a processing server, a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction including at least a merchant identifier associated with a merchant involved in the related payment transaction, a primary account number associated with a transaction account used in the related payment transaction, and transaction data; storing, in a demographic database of a processing server, a plurality of demographic data entries, wherein each demographic data entry includes data related to a life stage associated with a consumer utilizing the primary account number associated with the transaction account used in the related payment transaction; storing, in an account database of the processing server, a plurality profile data entries, wherein each profile data entry includes data related to a specific identified area of special interest associated with the consumer utilizing the primary account number associated with the transaction account used in the related payment transaction; identifying, by a processing device of the processing server, a subset of transaction data entries stored in the transaction database, wherein each transaction data entry in the subset includes the transaction account; determining, by the processing device of the processing server, when the subset of transaction data entries exceeds a predetermined threshold; qualifying, by the processing device of the processing server, the transaction account for an entry into a random drawing, the random drawing comprising a plurality of transaction accounts which have exceeded the predetermined threshold; identifying, by the processing device of the processing server, a winning transaction account from the plurality of transaction accounts that were entered into the random drawing, wherein the winning transaction account is chosen randomly; identifying, by the processing device of the processing server, at least one set of interest characteristics for the winning transaction account by:
querying, by a querying module of the processing server, the demographic database and the profile database to identify, from an award database, a surprise based on the life stage and specific identified area of special interest of the consumer; and
transmitting, by a transmitting device of the processing server, notice of the identified surprise to a computing device of the consumer.

2 . The method of claim 1 , wherein the surprise is one or more of: event tickets, restaurant gift card, activity tickets, and an item.

3 . The method of claim 1 , wherein the plurality of profile data entries is obtained from a third party server.

4 . The method of claim 1 , wherein the predetermined threshold comprises one or more of: the number of transaction, the transaction amount.

5 . The method of claim 1 , wherein the predetermined threshold is categorized into a low number of payment transactions, a medium number of payment transactions, or a high number of payment transactions.

6 . The method of claim 1 , wherein the predetermined threshold is categorized into a low amount of payment transactions, a medium amount of payment transactions, or a high amount of payment transactions.

7 . The method of claim 1 , wherein the surprise comprises different categories based on the predetermined threshold.

8 . The method of claim 7 , wherein the different categories comprise one or more of: once in a lifetime surprises, contextual surprises, and all surprises.

9 . The method of claim 1 , wherein the life stage comprises one of: a pre-nester, a nester, and an empty nester.

10 . The method of claim 1 , wherein the transaction data includes at least one of: a transaction time, a transaction date, and a day of week.

11 . A system for award identification based on transactional behavior and interests, comprising:
a transaction database of a processing server configured to store a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction including at least a merchant identifier associated with a merchant involved in the related payment transaction, a primary account number associated with a transaction account used in the related payment transaction, and transaction data; a demographic database of a processing server configured to store a plurality of demographic data entries, wherein each demographic data entry includes data related to a life stage associated with a consumer utilizing the primary account number associated with the transaction account used in the related payment transaction; an account database of the processing server configured to store a plurality profile data entries, wherein each profile data entry includes data related to a specific identified area of special interest associated with the consumer utilizing the primary account number associated with the transaction account used in the related payment transaction; a processing device of the processing server configured to: identify a subset of transaction data entries stored in the transaction database, wherein each transaction data entry in the subset includes the transaction account; determine when the subset of transaction data entries exceeds a predetermined threshold; qualify the transaction account for an entry into a random drawing, the random drawing comprising a plurality of transaction accounts which have exceeded the predetermined threshold; identify a winning transaction account from the plurality of transaction accounts that were entered into the random drawing, wherein the winning transaction account is chosen randomly; and identify at least one set of interest characteristics for the winning transaction account by querying the demographic database and the profile database to identify, from an award database, a surprise based on the life stage and specific identified area of special interest of the consumer; and a transmitting device configured to transmit notice of the identified surprise to a computing device of the consumer.

12 . The system of claim 11 , wherein the surprise is one or more of: event tickets, restaurant gift card, activity tickets, and an item.

13 . The system of claim 11 , wherein the plurality of profile data entries is obtained from a third party server.

14 . The system of claim 11 , wherein the predetermined threshold comprises one or more of: the number of transaction, the transaction amount.

15 . The system of claim 11 , wherein the predetermined threshold is categorized into a low number of payment transactions, a medium number of payment transactions, or a high number of payment transactions.

16 . The system of claim 11 , wherein the predetermined threshold is categorized into a low amount of payment transactions, a medium amount of payment transactions, or a high amount of payment transactions.

17 . The system of claim 11 , wherein the surprise comprises different categories based on the predetermined threshold.

18 . The system of claim 17 , wherein the different categories comprise one or more of: once in a lifetime surprises, contextual surprises, and all surprises.

19 . The system of claim 11 , wherein the life stage comprises one of: a pre-nester, a nester, and an empty nester.

20 . The system of claim 11 , wherein the transaction data includes at least one of: a tr

Assignees

• Mastercard International Inc

Inventors

• Palsar Cristina
• Umeoka Natalia

Classifications

• G06Q30/0212 Primary

  Chance discounts or incentives · CPC title

• G06Q30/0226

  Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems · CPC title