Skipping Advertisements Based on Advertisement-Watching Score

Patent metadata

Field	Value
Publication number	US-2017195745-A1
Application number	US-201614987650-A
Country	US
Kind code	A1
Filing date	Jan 4, 2016
Priority date	Jan 4, 2016
Publication date	Jul 6, 2017
Grant date	—

Abstract

Various implementations provide an improved advertisement model that enables users to skip advertisements based on an advertisement-watching score. That is, as a user watches advertisements or, in some cases, portions of advertisements, an advertisement-watching score is computed. The more advertisements that a user watches, the higher their advertisement-watching score will be. When the user's advertisement-watching score reaches or exceeds a certain threshold, the user is provided with an option to skip subsequent advertisements so that they can consume their content in a generally uninterrupted manner. When an advertisement is skipped, the user's advertisement-watching score is decreased by an amount. If the user's advertisement-watching score is decreased to below the threshold, the user cannot skip additional advertisements until the advertisement-watching score again reaches or exceeds the threshold. The user can cause their advertisement-watching score to increase by watching additional advertisements or, in some cases, portions of advertisements.

First claim

1 . In a digital medium environment including a computing device configured to use a video hosting platform to enable a video player to play content and advertisements, an improved advertisement skipping method, the method comprising:
receiving, by the video player and from the video hosting platform, content having one or more associated advertisements, the content being configured to be viewed by a user of the video player; determining whether an advertisement-watching score of the user qualifies to enable the user to skip one or more of the advertisements; and responsive to the user's advertisement-watching score qualifying to enable the user to skip the one or more advertisements, enabling the user to skip at least one of the one or more advertisements.

2 . A method as described in claim 1 further comprising responsive to the user's advertisement-watching score not qualifying to enable the user to skip the one or more advertisements, playing, by the video player, at least one of the one or more advertisements and incrementing the user's advertisement-watching score.

3 . A method as described in claim 1 , wherein said enabling the user to skip at least one of the one or more advertisements comprises presenting a selectable user interface instrumentality to enable the user to opt to skip said at least one of the one or more advertisements.

4 . A method as described in claim 3 further comprising responsive to the user opting to skip said at least one of the one or more advertisements, decrementing the user's advertisement-watching score.

5 . A method as described in claim 1 , wherein the advertisement-watching score includes multiple components one of which being associated with a user watching an advertisement.

6 . A method as described in claim 1 , wherein the advertisement-watching score includes multiple components one of which being associated with whether or not a user clicked on an advertisement.

7 . A method as described in claim 1 , wherein the user's advertisement-watching score is configured to be increased if the user watches at least only a portion of an advertisement.

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Assignees

• Adobe Systems Inc

Inventors

• Kumar Bvn Pavan
• Chandra Zagabattuni Kiran
• Ranjeet Angela

Classifications

• H04N21/2387

  Stream processing in response to a playback request from an end-user, e.g. for trick-play · CPC title

• H04N21/812 Primary

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N21/6587

  Control parameters, e.g. trick play commands, viewpoint selection · CPC title

• H04N21/44204

  Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched (monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31) · CPC title