Controlling Display of Media Content

Patent metadata

Field	Value
Publication number	US-2017195743-A1
Application number	US-201615283932-A
Country	US
Kind code	A1
Filing date	Oct 3, 2016
Priority date	Dec 30, 2015
Publication date	Jul 6, 2017
Grant date	—

Abstract

Disclosed herein are system, apparatus, article of manufacture, method, and/or computer program product embodiments for controlling display of media content. An embodiment operates by receiving a selection of media content for playback, presenting interstitial media content on a first device prior to playing the media content, transmitting an option to skip the interstitial media content to a second device, receiving a request to skip the interstitial media content from the second device, stopping presentation of the interstitial media content on the first device, and presenting the selected media content on the first device.

First claim

What is claimed is:

1 . A system comprising:
at least one processor; and a memory operatively coupled to the at least one processor, the processor configured to:
receive a selection of media content for playback;
present interstitial media content on a first device prior to playing the media content;
transmit an option to skip the interstitial media content to a second device;
receive a request to skip the interstitial media content from the second device;
stop presentation of the interstitial media content on the first device based at least in part on the request to skip; and
present the selected media content on the first device.

2 . The system of claim 1 , wherein the second device presents the option to skip to a user and generates the request to skip the interstitial media content in response to receiving acceptance of the option by the user.

3 . The system of claim 1 , wherein the first device is a media playback device and the second device is a control device.

4 . The system of claim 1 , wherein the request to skip the interstitial media content is received using a real-time protocol.

5 . The system of claim 1 , wherein the interstitial media content and the option to skip the interstitial media content are presented concurrently.

6 . A computer implemented method, comprising:
receiving, by at least one computer system, a selection of media content for playback; selecting, by the at least one computer system, a rule based at least in part on the selected media content; determining, by the at least one computer system, to present interstitial media content on a device based at least in part on the selected rule; stopping, by the at least one computer system, presentation of the interstitial media content on the device based at least in part on the determining; and presenting, by the at least one computer system, the selected media content on the device.

7 . The computer implemented method of claim 6 , wherein the device is a media playback device.

8 . The computer implemented method of claim 6 , the stopping further comprising:
stopping presentation of the interstitial media content on the device prior to playing the selected media content.

9 . The computer implemented method of claim 6 , the selecting further comprising:
selecting the rule based at least in part on a user of the device.

10 . A non-transitory, tangible computer-readable device having instructions stored thereon that, when executed by at least one computing device, causes the at least one computing device to perform operations comprising:
receiving a selection of media content for playback; presenting interstitial media content on a first device prior to playing the media content; transmitting an option to skip the interstitial media content to a second device; receiving a request to skip the interstitial media content from the second device; stopping presentation of the interstitial media content on the first device based at least in part on the request to skip and a priority associated with the interstitial media content; and presenting the selected media content on the first device.

11 . The computer readable device of claim 10 , wherein the second device presents the option to skip to a user and generates the request to skip the interstitial media content in response to receiving acceptance of the option by the user.

12 . The computer readable device of claim 10 , wherein the first device is a media playback device and the second device is a control device.

13 . The computer readable device of claim 10 , wherein the request to skip the interstitial media content is received using a real-time protocol.

14 . The computer readable device of claim 10 , wherein the interstitial media content and the option to skip the interstitial media content are presented concurrently.

Assignees

• Roku Inc

Inventors

• Wood Anthony
• Rosenberg Scott
• Asnis Ilya

Classifications

• H04N21/2543

  Billing {, e.g. for subscription services (payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21)} · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N7/165

  Centralised control of user terminal (subsequent to an upstream request signal H04N7/17345); Registering at central (by two-way working H04N7/17309) · CPC title

• H04N21/2547

  Third Party Billing, e.g. billing of advertiser · CPC title

• H04N7/17318

  Direct or substantially direct transmission and handling of requests · CPC title