Advertisement recommendation method and based on face recogntion and recognition and electronic device

Patent metadata

Field	Value
Publication number	US-2017186043-A1
Application number	US-201615240273-A
Country	US
Kind code	A1
Filing date	Aug 18, 2016
Priority date	Dec 29, 2015
Publication date	Jun 29, 2017
Grant date	—

Abstract

Embodiments of the present disclosure disclose an advertisement recommendation method and apparatus based on face recognition. A face detection process is initiated, and face data is acquired; identity information of a user is acquired in a preset face and user table according to the face data; and the acquired identity information is uploaded to a server, and an advertisement file that is recommended according to a watching history of the user is received from the server; when the watching history does not exist, in a process of playing a video file, it is determined whether the played video file is an advertisement video file; when a determining result indicates that the played video file is an advertisement video file, playing time length of the advertisement file is monitored; if it is monitored that the playing time length meets a preset condition, the advertisement file is marked as an effective watching history; and the acquired identity information and the effective watching history are uploaded to the server according to the identity information of the user. Therefore, the advertisement recommendation method and apparatus based on face recognition resolve the problem that an advertisement cannot be accurately delivered to each user.

First claim

1 . An advertisement recommendation method based on face recognition, applied to a terminal, comprising steps:
initiating a face detection process, and acquiring face data; acquiring identity information of a user in a preset face and user table according to the face data, wherein the face and user table stores a correspondence between face data and identity information of each user; and uploading the acquired identity information to a server, and receiving, from the server, an advertisement file that is recommended according to a watching history of the user; when the watching history does not exist, in a process of playing a video file, determining whether the played video file is an advertisement video file; when a determining result indicates that the played video file is an advertisement video file, monitoring playing time length of the advertisement file; if it is monitored that the playing time length meets a preset condition, marking the advertisement file as an effective watching history; and uploading the acquired identity information and the effective watching history to the server according to the identity information of the user.

2 . The method according to claim 1 , wherein when the playing time length of the advertisement file is monitored, whether a watcher exists in front of a screen is monitored; and
if it is monitored that the playing time length meets the preset condition, it is determined whether it is continuously monitored, during the playing time length, that the watcher exists in front of the screen, and if yes, the advertisement file is marked as an effective watching history, otherwise the advertisement file is not marked as an effective watching history.

3 . The method according to claim 2 , wherein when it is not continuously monitored, during the playing time length, that the watcher exists in front of the screen, it is determined whether time length during which the watcher does not exist in front of the screen is great than a preset away time threshold, and if no, the advertisement file is marked as an effective watching history, otherwise the advertisement file is not marked as an effective watching history.

4 . The method according to claim 1 , wherein in the monitoring whether the playing time length meets a preset condition, the preset condition is:
when a difference between the playing time length and total time length of the advertisement file does not reach a preset maximum difference threshold, the advertisement file is marked as an effective watching history.

5 . The method according to claim 1 , wherein before the initiating the face detection process, the method further comprises: acquiring an instruction, from the user, for logging into a smart television account, or receiving an instruction that is triggered when the user clicks on a video file after logging into the smart television account.

6 - 10 . (canceled)

11 . A non-volatile computer storage medium, which stores a computer executable instruction, that when executed by an electronic device, cause the electronic device to:
initiate a face detection process, and acquire face data; acquire identity information of a user in a preset face and user table according to the face data, wherein the face and user table stores a correspondence between face data and identity information of each user; and upload the acquired identity information to a server, and receive, from the server, an advertisement file that is recommended according to a watching history of the user; when the watching history does not exist, in a process of playing a video file, determine whether the played video file is an advertisement video file; when a determining result indicates that the played video file is an advertisement video file, monitor playing time length of the advertisement file; if it is monitored that the playing time length meets a preset condition, mark the advertisement file as an effective watching history; and upload the acquired identity information and the effective watching history to the server according to the identity information of the user.

12 . The non-volatile computer storage medium according to claim 11 , wherein when the playing time length of the advertisement file is monitored, whether a watcher exists in front of a screen is monitored; and
if it is monitored that the playing time length meets the preset condition, it is determined whether it is continuously monitored, during the playing time length, that the watcher exists in front of the screen, and if yes, the advertisement file is marked as an effective watching history, otherwise the advertisement file is not marked as an effective watching history.

13 . The non-volatile computer storage medium according to claim 12 , wherein when it is not continuously monitored, during the playing time length, that the watcher exists in front of the screen, it is determined whether time length during which the watcher does not exist in front of the screen is great than a preset away time threshold, and if no, the advertisement file is marked as an effective watching history, otherwise the advertisement file is not marked as an effective watching history.

14 . The non-volatile computer storage medium according to claim 11 , wherein the instructions to monitor whether the playing time length meets a preset condition, the preset condition is:
when a difference between the playing time length and total time length of the advertisement file does not reach a preset maximum difference threshold, the advertisement file is marked as an effective watching history.

15 . The non-volatile computer storage medium according to claim 11 , wherein before the instructions to initiate the face detection process, the method further comprises: acquiring an instruction, from the user, for logging into a smart television account, or receiving an instruction that is triggered when the user clicks on a video file after logging into the smart television account.

16 . An electronic device, comprising:
at least one processor; and a memory communicably communication with the at least one processor, wherein the memory stores instructions executable by the at least one processor, wherein execution of the instructions by the at least one processor causes the at least one processor to: initiate a face detection process, and acquire face data; acquire identity information of a user in a preset face and user table according to the face data, wherein the face and user table stores a correspondence between face data and identity information of each user; and upload the acquired identity information to a server, and receive, from the server, an advertisement file that is recommended according to a watching history of the user; when the watching history does not exist, in a process of playing a video file, determine whether the played video file is an advertisement video file; when a determining result indicates that the played video file is an advertisement video file, monitor playing time length of the advertisement file; if it is monitored that the playing time length meets a preset condition, mark the advertisement file as an effective watching history; and upload the acquired identity information and the effective watching history to the server according to the identity information of the user.

17 . The electronic device according to claim 16 , wherein when the playing time length of the advertisement file is monitored, whether a watcher exists in front of a screen is monitored; and
if it is monitored that the playing time length meets the preset condition, it is determined whether it is continuously monitored, during the playing time

Assignees

• Le Holdings Beijing Co Ltd
• Le Shi Zhi Xin Electronic Tech (Tianjin) Ltd

Inventors

• Pan Feng

Classifications

• G06Q30/0269 Primary

  based on user profile or attribute · CPC title

• G06K9/00228

  Physics · mapped topic

• G06K9/00288

  Physics · mapped topic

• G06V40/172

  Classification, e.g. identification · CPC title

• G06V40/161

  Detection; Localisation; Normalisation · CPC title