Contextualized analytics platform

Patent metadata

Field	Value
Publication number	US-2017091626-A1
Application number	US-201514865429-A
Country	US
Kind code	A1
Filing date	Sep 25, 2015
Priority date	Sep 25, 2015
Publication date	Mar 30, 2017
Grant date	—

Abstract

An analytics engine operates on data associated with users and opportunities. A broker system provides the opportunity data to the analytics engine, but the analytics engine does not provide user data to the broker system. The analytics engine notifies users of results of analytics operations.

First claim

What is claimed is:

1 . A method for maintaining confidentiality of user data in providing analytics services to a user on a data network, comprising:
receiving, by an analytics engine, user data associated with a user; receiving, by the analytics engine in response to a request to a data broker system, a plurality of opportunity data, wherein the plurality of opportunity data comprise one or more electronic records defined as qualifying for association with one or more users, and wherein the request comprises non-traceable user data; and performing one or more analytics operations based on the user data and the plurality of opportunity data, wherein the one or more analytics operations match at least one opportunity to the user based on characteristics of the user data and characteristics of the plurality of opportunity data.

2 . The method of claim 1 , wherein receiving, by the analytics engine from a data broker system, a plurality of opportunity data, is based on:
communicating, by the analytics engine, a query to the broker system, wherein the query comprises data properties for use in selecting opportunity data for inclusion in the plurality of opportunity data.

3 . The method of claim 1 , wherein the one or more analytics operations comprise generating a user model based on the user data.

4 . The method of claim 3 , further comprising:
matching the user to at least one opportunity record in the plurality of opportunity data based on the user model.

5 . The method of claim 1 , wherein the analytics engine comprises program instructions executable in whole or in part on a first electronic device, wherein program instructions of the broker system are not executed on the first electronic device.

6 . The method of claim 5 , wherein the first electronic device is a mobile device.

7 . The method of claim 1 , wherein the analytics engine is executable in whole or in part as part of a cloud computing architecture.

8 . The method of claim 1 , wherein at least a component of the analytics engine and at least a component of the data broker system operate on a common electronic device.

9 . A computer system for maintaining confidentiality of user data in providing analytics services to a user on a data network, comprising:
one or more computer devices each having one or more processors and one or more tangible storage devices; and a program embodied on at least one of the one or more storage devices, the program having a plurality of program instructions for execution by the one or more processors, the program instructions comprising instructions for: receiving, by an analytics engine, user data associated with a user; receiving, by the analytics engine in response to a request to a data broker system, a plurality of opportunity data, wherein the plurality of opportunity data comprise one or more electronic records defined as qualifying for association with one or more users, and wherein the request comprises non-traceable user data; and performing one or more analytics operations based on the user data and the plurality of opportunity data, wherein the one or more analytics operations match at least one opportunity to the user based on characteristics of the user data and characteristics of the plurality of opportunity data.

10 . The system of claim 9 , wherein receiving, by the analytics engine from a data broker system, a plurality of opportunity data, is based on:
communicating, by the analytics engine, a query to the broker system, wherein the query comprises data properties for use in selecting opportunity data for inclusion in the plurality of opportunity data.

11 . The system of claim 9 , wherein the one or more analytics operations comprise generating a user model based on the user data.

12 . The system of claim 11 , the instructions further comprising instructions for:
matching the user to at least one opportunity record in the plurality of opportunity data based on the user model.

13 . The system of claim 9 , wherein the analytics engine comprises program instructions executable in whole or in part on a first electronic device, wherein program instructions of the broker system are not executed on the first electronic device.

14 . The system of claim 13 , wherein the first electronic device is a mobile device.

15 . The system of claim 9 , wherein the analytics engine is executable in whole or in part as part of a cloud computing architecture.

16 . The system of claim 9 , wherein at least a component of the analytics engine and at least a component of the data broker system operate on a common electronic device.

17 . A computer program product for maintaining confidentiality of user data in providing secured analytics services to a user on a data network, comprising a non-transitory tangible storage device having program code embodied therewith, the program code executable by a processor of a computer to perform a method, the method comprising:
receiving, by an analytics engine, user data associated with a user; receiving, by the analytics engine in response to a request to a data broker system, a plurality of opportunity data, wherein the plurality of opportunity data comprise one or more electronic records defined as qualifying for association with one or more users, and wherein the request comprises non-traceable user data; and performing one or more analytics operations based on the user data and the plurality of opportunity data, wherein the one or more analytics operations match at least one opportunity to the user based on characteristics of the user data and characteristics of the plurality of opportunity data.

18 . The computer program product of claim 17 , wherein receiving, by the analytics engine from a data broker system, a plurality of opportunity data, is based on:
communicating, by the analytics engine, a query to the broker system, wherein the query comprises data properties for use in selecting opportunity data for inclusion in the plurality of opportunity data.

19 . The computer program product of claim 17 , wherein the one or more analytics operations comprise generating a user model based on the user data.

20 . The computer program product of claim 19 , wherein the method further comprises:
matching the user to at least one opportunity record in the plurality of opportunity data based on the user model.

Assignees

• IBM

Inventors

• Castelli Vittorio
• Dinu Georgiana
• Florian Radu
• Kundu Gourab
• Moon Taesun
• Sil Avirup

Classifications

• G06Q30/02

  Marketing; Price estimation or determination; Fundraising · CPC title

• G06F16/335 Primary

  Filtering based on additional data, e.g. user or group profiles (filtering in web context G06F16/9535, G06F16/9536) · CPC title

• G06N5/04 Primary

  Inference or reasoning models · CPC title