Event-based content distribution

Patent metadata

Field	Value
Publication number	US-2017078726-A1
Application number	US-201514854463-A
Country	US
Kind code	A1
Filing date	Sep 15, 2015
Priority date	Sep 15, 2015
Publication date	Mar 16, 2017
Grant date	—

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content are disclosed. In one aspect, a method includes storing, in a data structure, data specifying a future live event. An opportunity to provide the specified content to a user at a user device is identified. It is determined that (i) a time of the opportunity is between a start time and an end time for the live event, (ii) that a user device is located in a same geographic region as the live event based on geographical data provided by the user device, and (iii) the user is interested in the live event based on attributes of the user matching attributes of other users that were identified as interested in the live event (e.g., based on evaluation of online search data). The content is provided for display at the user device.

First claim

What is claimed is:

1 . A method comprising:
receiving, from a content provider and by one or more data processing apparatus, event distribution data specifying content to be distributed during a live event that will occur in the future; identifying, by the one or more data processing apparatus and after receiving the event data, an opportunity to provide the content to a user at a user device based on data submitted to the one or more data processing apparatus by the user device; determining, by the one or more data processing apparatus, that a time of the opportunity is between a start time and an end time for the live event; determining, by the one or more data processing apparatus, that the user device is located in a same geographic region as the live event based on geographical data provided by the user device and that the user is interested in the live event based, at least in part, on attributes of the user matching attributes of users that were identified as interested in the live event, and providing, by the one or more data processing apparatus and to the user device, computer executable instructions that initiate presentation of the content on a display of the user device in response to determining that the time of the opportunity is between the start time and the end time, the user device is located in the same geographic region, and the user interested in the live event.

2 . The method of claim 1 , further comprising providing data that present, at a device of the content provider, a user interface specifying a list of live events, wherein receiving event data comprises receiving, through the user interface, a selection of one or more of the live events.

3 . The method of claim 1 , further comprising determining an interest period for the live event based on changes in query volume for search queries referencing the live event, wherein the interest period includes an interest start time, a peak interest time, and an interest end time.

4 . The method of claim 3 , wherein determining the interest period comprises:
determining the interest start time of the live event when search query volume for queries related to the live event increases by a specified amount; determining the peak interest time comprises determining when, during the interest period, the search query volume for the queries related to the live event will reach a highest level; and determining the interest end time comprises determining when the search query volume for the queries related to the live event will decrease by a specified amount from the highest level.

5 . The method of claim 4 , wherein determining that a time of the opportunity is between the start time and the end time of the live event comprises determining that the time of the opportunity is between the interest start time and the interest end time.

6 . The method of claim 1 , further comprising:
identifying a future event having characteristics matching distribution criteria associated with content provided by the content provider; and providing, based on the identification, computer executable instructions that initiate presentation of the future event as a live event for the content provider to select as the live event to use for purposes of distributing content provided by the content provider.

7 . The method of claim 1 , further comprising:
identifying a set of distribution criteria that will cause the content to be distributed to users interested in the live event, the set of distribution criteria including a time period for the event and a geographic region in which the live event occurs; in response to receiving the event data, associating, within a computer memory, the set of distribution criteria with the content, wherein:
determining that the time of the opportunity is between the start time and the end time for the live event comprises determining that the time of the opportunity is within the time period for the event; and
determining that the user is in the same geographic region comprises determining that a match exists between the geographical data and the geographic region in which the live event occurs.

8 . A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by one or more data processing apparatus cause the one or more data processing apparatus to perform operations comprising:
storing event distribution data received from a content provider, the event distribution data specifying content to be distributed during a live event that will occur in the future; identifying, after storing the event data, an opportunity to provide the content to a user at a user device based on data submitted to the one or more data processing apparatus by the user device; determining that a time of the opportunity is between a start time and an end time for the live event; determining that the user device is located in a same geographic region as the live event based on geographical data provided by the user device and that the user is interested in the live event based, at least in part, on attributes of the user matching attributes of users that were identified as interested in the live event, and providing, to the user device, computer executable instructions that initiate presentation of the content on a display of the user device in response to determining that the time of the opportunity is between the start time and the end time, the user device is located in the same geographic region, and the user interested in the live event.

9 . The computer storage medium of claim 8 , wherein the instructions cause the one or more data processing apparatus to perform operations further comprising providing data that present, at a device of the content provider, a user interface specifying a list of live events, wherein the event data comprises event data that are received, through the user interface, based on a selection of one or more of the live events.

10 . The computer readable medium of claim 8 , wherein the instructions cause the one or more data processing apparatus to perform operations further comprising determining an interest period for the live event based on changes in query volume for search queries referencing the live event, wherein the interest period includes an interest start time, a peak interest time, and an interest end time.

11 . The computer readable medium of claim 10 , wherein determining the interest period comprises:
determining the interest start time of the live event when search query volume for queries related to the live event increases by a specified amount; determining the peak interest time comprises determining when, during the interest period, the search query volume for the queries related to the live event will reach a highest level; and determining the interest end time comprises determining when the search query volume for the queries related to the live event will decrease by a specified amount from the highest level.

12 . The computer readable medium of claim 11 , wherein determining that a time of the opportunity is between the start time and the end time of the live event comprises determining that the time of the opportunity is between the interest start time and the interest end time.

13 . The computer readable medium of claim 8 , wherein the instructions cause the one or more data processing apparatus to perform operations further comprising:
identifying a future event having characteristics matching distribution criteria associated with content provided by the content provider; and providing, based on the identification, computer executable instructi

Assignees

• Google Inc

Inventors

• Shen Fong
• Huang Tao
• Chen Jian
• Cui Yingwei
• Song Xiaodan

Classifications

• H04N21/25891

  being end-user preferences (retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18) · CPC title

• H04N21/26241

  involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children programme · CPC title

• H04N21/812

  involving advertisement data (advertising per se G06Q30/02) · CPC title

• H04N21/24

  Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests {(monitoring of server performance or load G06F11/34; arrangements for observation, testing or troubleshooting for broadcast or for distribution combined with broadcast H04H20/12)} · CPC title

• H04N21/2668 Primary

  Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles {(information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063)} · CPC title