Image Search Persona Techniques and Systems

Patent metadata

Field	Value
Publication number	US-2017053103-A1
Application number	US-201514828085-A
Country	US
Kind code	A1
Filing date	Aug 17, 2015
Priority date	Aug 17, 2015
Publication date	Feb 23, 2017
Grant date	—

Abstract

Image search persona techniques and systems are described. In one or more implementations, a digital medium environment is described for controlling image searches by one or more computing devices. An image search request and an indication of one or more personas of one or more respective users associated with the image search request is received by the one or more computing devices. The one or more personas specify characteristics of the one or more respective users themselves. A plurality of images are obtained by the one or more computing devices based on the image search request. The plurality of images are filtered by the one or more computing devices based on the one or more personas and a search result is generated by the one or more computing devices from the filtered plurality of images.

First claim

What is claimed is:

1 . In a digital medium environment for controlling image searches by one or more computing devices, a method comprising:
receiving an image search request and an indication of one or more personas of one or more respective users associated with the image search request by the one or more computing devices, the one or more personas specifying characteristics of the one or more respective users themselves; obtaining a plurality of images by the one or more computing devices based on the image search request; filtering the plurality of images by the one or more computing devices based on the one or more personas; and generating a search result by the one or more computing devices from the filtered plurality of images.

2 . A method as described in claim 1 , wherein the one or more personas specify the characteristics of the one or more respective users as associated with a demographic of a subset of a user population.

3 . A method as described in claim 1 , wherein the one or more personas are generated for the respective said users automatically and without user intervention by at least one computing device based on monitored user interaction of the one or more respective users.

4 . A method as described in claim 3 , wherein the monitored user interaction includes interaction with a content creation service configured to create the content or a content sharing service that is configured to make the plurality of images available for use via a license.

5 . A method as described in claim 1 , wherein the one or more personas are preconfigured and the indication refers to particular ones of the preconfigured one or more personas.

6 . A method as described in claim 1 , wherein the one or more personas of the one or more respective users include:
a creation persona of a respective said user that is to create content that includes an image based on the image search request; a client persona of a respective said user that requested the creation of the content; and a target audience persona of a respective said user that is to consume the created content.

7 . A method as described in claim 1 , wherein the plurality of images are available for licensing from a content sharing service.

8 . A method as described in claim 7 , wherein the generated search result includes an option to license respective said images from the content sharing service.

9 . A method as described in claim 1 , wherein the image search request is formed through interaction with a user interface of a content creation service configured to create content that includes images and the generated search result is configured for display within the user interface such that a user interacting with the user interface remains in a context of the user interface to form the image search request and display the generated search result.

10 . In a digital medium environment for controlling image searches by one or more computing devices, a method comprising:
detecting one or more inputs received via interaction with a user interface by the one or more computing devices that specify keywords as part of an image search request; detecting one or more inputs by the one or more computing devices that indicate one or more personas of one or more respective users associated with the image search request, the one or more personas specifying characteristics of the one or more respective users as associated with a demographic of a subset of a population of users; and transforming the user interface by the one or more computing devices to include an image search result having a plurality of images that are located based on the keywords and filtered based on the indicated one or more personas.

11 . A method as described in claim 10 , wherein the plurality of images are available for licensing from a content sharing service and the user interface includes functionality to create content to include one or more of the plurality of images.

12 . A method as described in claim 10 , wherein the one or more personas are generated for the respective said users automatically and without user intervention by at least one computing device based on monitored user interaction of the respective said users.

13 . A method as described in claim 12 , wherein the monitored user interaction includes interaction with a content creation service configured to create the content or a content sharing service that is configured to make the plurality of images available for use via a license.

14 . A method as described in claim 10 , wherein the one or more personas are preconfigured and the indication refers to particular ones of the preconfigured one or more personas.

15 . A method as described in claim 10 , wherein the one or more personas of the one or more respective users include:
a creation persona of a respective said user that is to create content that includes an image based on the image search request; a client persona of a respective said user that requested the creation of the content; and a target audience persona of a respective said user that is to consume the created content.

16 . In a digital medium environment for controlling image searches of a content sharing service, a system comprising:
an image search module implemented at least partially in hardware and configured to obtain a plurality of images that are available for licensing from the content sharing service based on keywords of an image search request to generate an image search result; and a persona manager module implemented at least partially in hardware and configured to filter the plurality of images for inclusion in the image search result based on an indication of one or more personas of one or more respective users associated with the image search request, the one or more personas specifying characteristics of the one or more respective users themselves.

17 . A system as described in claim 16 , wherein the one or more personas specify the characteristics of the one or more respective users as associated with a demographic of a subset of a population of users.

18 . A system as described in claim 16 , wherein the one or more personas are generated for the respective said users automatically and without user intervention by at least one computing device based on monitored user interaction of the respective said users.

19 . A system as described in claim 16 , wherein the one or more personas are preconfigured and the indication refers to particular ones of the preconfigured one or more personas.

20 . A system as described in claim 16 , wherein the one or more personas of the one or more respective users include:
a creation persona of a respective said user that is to create content that includes an image based on the image search request; a client persona of a respective said user that requested the creation of the content; and a target audience persona of a respective said user that is to consume the created content.

Assignees

• Adobe Systems Inc

Inventors

• Koch Zeke
• Faieta Baldo
• Chien Jen-Chan
• Randall Mark M
• Sirven Olivier
• Koch Philipp
• Nicholson Dennis G

Classifications

• G06F16/58 Primary

  Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually · CPC title

• G06F16/535 Primary

  Filtering based on additional data, e.g. user or group profiles · CPC title

• G06F17/30265

  Physics · mapped topic

• G06F2221/0713

  Physics · mapped topic

• G06F21/10 Primary

  Protecting distributed programs or content, e.g. vending or licensing of copyrighted material (protection in video systems or pay television H04N7/16) {; Digital rights management [DRM]} · CPC title