Analysis of social data to match suppliers to users

Patent metadata

Field	Value
Publication number	US-2016379283-A1
Application number	US-201514753348-A
Country	US
Kind code	A1
Filing date	Jun 29, 2015
Priority date	Jun 29, 2015
Publication date	Dec 29, 2016
Grant date	—

Abstract

In an approach for providing a product recommendation, a processor identifies an image as trending, based on the image exceeding a threshold frequency of occurrence on at least one media platform. A processor analyzes the image to identify a set of one or more elements within the image, wherein at least one element is a product. A processor determines one or more interests of a user. A processor determines that the product is relevant to the user based on the one or more interests of the user corresponding, within a predetermined threshold, to an element of the set of one or more elements within the image. A processor sends a notification that includes at least the product.

First claim

What is claimed is:

1 . A method for providing a product recommendation, the method comprising:
identifying, by one or more processors, an image as trending, based on the image exceeding a threshold frequency of occurrence on at least one media platform; analyzing, by one or more processors, the image to identify a set of one or more elements within the image, wherein at least one element is a product; determining, by one or more processors, one or more interests of a user; determining, by one or more processors, that the product is relevant to the user based on the one or more interests of the user corresponding, within a predetermined threshold, to an element of the set of one or more elements within the image; and sending, by one or more processors, a notification that includes at least the product.

2 . The method of claim 1 , wherein an element of the set of one or more elements within the image is a particular person;
wherein the one or more interests of the user include at least the particular person; and wherein determining that the product is relevant to the user comprises determining, by one or more processors, that the product is relevant to the user based on the one or more interests of the user including the particular person.

3 . The method of claim 1 , wherein sending the notification that includes at least the product comprises:
sending, by one or more processors, to the user an offer to purchase the product.

4 . The method of claim 1 , wherein sending the notification that includes at least the product comprises:
sending, by one or more processors, the notification to a supplier of the product, wherein the notification indicates at least the user.

5 . The method of claim 1 , wherein determining the one or more interests of the user comprises:
monitoring, by one or more processors, social media activity by the user; and determining, by one or more processors, the one or more interests of the user based on the monitored social media activity of the user.

6 . The method of claim 1 , wherein analyzing the image to identify a set of one or more elements within the image comprises:
isolating, by one or more processors, each element of the set of one or more elements within the image; matching, by one or more processors, each element of the set of one or more elements within the image against a catalog; and extracting, by one or more processors, description data for each matched element of the set of one or more elements within the image.

7 . The method of claim 1 , wherein the product is a service.

8 . A computer program product for providing a product recommendation, the computer program product comprising:
one or more computer readable storage media and program instructions stored on the one or more computer readable storage media, the program instructions comprising: program instructions to identity an image as trending, based on the image exceeding a threshold frequency of occurrence on at least one media platform; program instructions to analyze the image to identify a set of one or more elements within the image, wherein at least one element is a product; program instructions to determine one or more interests of a user; program instructions to determine that the product is relevant to the user based on the one or more interests of the user corresponding, within a predetermined threshold, to an element of the set of one or more elements within the image; and program instructions to send a notification that includes at least the product.

9 . The computer program product of claim 8 , wherein an element of the set of one or more elements within the image is a particular person;
wherein the one or more interests of the user include at least the particular person; and wherein determining that the product is relevant to the user comprises determining, by one or more processors, that the product is relevant to the user based on the one or more interests of the user including the particular person.

10 . The computer program product of claim 8 , wherein program instructions to send the notification that includes at least the product comprise:
program instructions to send to the user an offer to purchase the product.

11 . The computer program product of claim 8 , wherein program instructions to send the notification that includes at least the product comprise:
program instructions to send the notification to a supplier of the product, wherein the notification indicates at least the user.

12 . The computer program product of claim 8 , wherein program instructions to determine the one or more interests of the user comprise:
program instructions to monitor social media activity by the user; and program instructions to determine the one or more interests of the user based on the monitored social media activity of the user.

13 . The computer program product of claim 8 , wherein program instructions to analyze the image to identify a set of one or more elements within the image comprise:
program instructions to isolate each element of the set of one or more elements within the image; program instructions to match each element of the set of one or more elements within the image against a catalog; and program instructions to extract description data for each matched element of the set of one or more elements within the image.

14 . The computer program product of claim 8 , wherein the product is a service.

15 . A computer system for providing a product recommendation, the computer system comprising:
one or more computer processors, one or more computer readable storage media, and program instructions stored on the computer readable storage media for execution by at least one of the one or more processors, the program instructions comprising: program instructions to identity an image as trending, based on the image exceeding a threshold frequency of occurrence on at least one media platform; program instructions to analyze the image to identify a set of one or more elements within the image, wherein at least one element is a product; program instructions to determine one or more interests of a user; program instructions to determine that the product is relevant to the user based on the one or more interests of the user corresponding, within a predetermined threshold, to an element of the set of one or more elements within the image; and program instructions to send a notification that includes at least the product.

16 . The computer system of claim 15 , wherein an element of the set of one or more elements within the image is a particular person;
wherein the one or more interests of the user include at least the particular person; and wherein determining that the product is relevant to the user comprises determining, by one or more processors, that the product is relevant to the user based on the one or more interests of the user including the particular person.

17 . The computer system of claim 15 , wherein program instructions to send the notification that includes at least the product comprise:
program instructions to send to the user an offer to purchase the product.

18 . The computer system of claim 15 , wherein program instructions to send the notification that includes at least the product comprise:
program instructions to send the notification to a supplier of the product, wherein the notification indicates at least the user.

19 . The computer system of claim 15 , wherein program instructions to determine the one or more interests o

Assignees

• IBM

Inventors

• Balasubramanian Swaminathan
• Bell Mark
• Boss Gregory J
• Hamilton Ii Rick A

Classifications

• G06V20/30

  in albums, collections or shared content, e.g. social network photos or video · CPC title

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06F18/22

  Matching criteria, e.g. proximity measures · CPC title

• G06Q30/0603 Primary

  Catalogue creation or management · CPC title

• G06Q30/0611

  Request for offers or quotes · CPC title