Authoring and delivering wrap packages of cards with custom content to target individuals

Patent metadata

Field	Value
Publication number	US-2016357726-A1
Application number	US-201615239052-A
Country	US
Kind code	A1
Filing date	Aug 17, 2016
Priority date	Oct 9, 2014
Publication date	Dec 8, 2016
Grant date	—

Abstract

A method for using analytics to define and deliver wrap packages of cards with insight content. The method includes the steps of generating insight content by applying analytics to a set of data, inserting or associating the insight content into one or more content component container(s) included in a set of cards of a wrap package, and generating a wrap descriptor for the wrap package.

First claim

What is claimed is:

1 . A method, comprising:
(a) defining a set of cards of a wrap package with one or more variable content container(s); (b) ascertaining if a predefined trigger event has occurred; (c) defining custom content to be associated with the one or more variable content container(s) when the predefined trigger event is ascertained; (d) associating the custom content with the one or more variable content container(s) of the set of cards of the wrap package when the trigger event occurs; and (e) distributing the wrap package to a target individual after the trigger event occurs, the distributed wrap package having the custom content associated with the one or more variable content container(s) of the set of cards of the wrap package.

2 . The method of claim 1 , further comprising:
specifying a content type for each of the one or more variable content container(s); and associating the custom content to the one or more variable content container(s) by the specified content type respectively.

3 . The method of claim 1 , wherein each of the one or more variable content container(s) comprises one of the following:
a variable text content component container; a variable photo/image content component container; a variable video content component container, or a variable trigger content component container.

4 . The method of claim 1 , wherein defining the custom content further comprising applying analytics to a set of data.

5 . The method of claim 4 , wherein the one or more analytics pertain to the target individual and include one or more of the following:
(a) age; (b) gender, (c) location; (d) buying history;

6 . The method of claim 1 , wherein defining the set of cards of the wrap package further comprises performing one or more of the following:
(a) defining one or more styles for the set of cards of the wrap package; (b) defining one more behaviors for the cards of the wrap package; (c) defining one or more triggers in the set of cards for triggering an action when selected during consumption of the wrap package; (d) defining one or more attributes for the cards of the wrap package.

7 . The method of claim 1 , further comprising generating a set of card descriptors for the set of cards of the wrap package respectively, the set of card descriptors including one or more data objects representative of the custom content associated with the set of cards of the wrap package.

8 . The method of claim 1 , further comprising generating a wrap descriptor for the wrap package, the wrap descriptor including a set of card descriptors including one or more data objects representative of the custom content associated with the set of cards of the wrap package.

9 . The method of claim 1 , further comprising generating a wrap descriptor for the wrap package, the wrap descriptor defining the wrap package by:
(a) specifying the set of cards of the wrap package; and (b) specifying a set of card descriptors for the set of cards respectively, each of the card descriptors defining the content, including any of the associated custom content, structure and layout for the corresponding card among the set of cards respectively.

10 . The method of claim 1 , wherein the predefined trigger event is a conditional event.

11 . The method of claim 1 , wherein ascertaining if the predefined trigger event has occurred further comprises:
defining one or more analytics associated with the predefined trigger event; and ascertaining that the predefined trigger event has occurred at least partially based on the one or more analytics.

12 . The method of claim 1 , wherein defining the set of cards of the wrap package with the one or more variable content container(s) further comprises:
defining the set of cards of the wrap package from one or more card templates; and defining the one or more variable content container(s) in the set of cards.

13 . The method of claim 1 , wherein defining the set of cards of the wrap package with the one or more variable content container(s) further comprises:
using an authoring tool that specifies one or more card templates; creating the set of cards of the wrap package from the one or more card templates respectively; and authoring the set of cards created from the one or more card templates to include the one or more variable content container(s).

14 . The method of claim 1 , wherein defining the set of cards of the wrap package further comprises authoring one or more linear sequences for rendering the set of cards, the one or more sequences including:
(i) a horizontal sequence; (ii) a vertical sequence; or (iii) both the horizontal and the vertical sequences.

15 . The method of claim 1 , wherein defining the set of cards of the wrap package further comprises defining a card type among a plurality of card types for each of the cards of the wrap package, the plurality of card types including:
(a) a textual card; (b) an image or photo card; (c) a video card; (d) a document card; (e) a gallery card; (f) a chat card; (g) a location or GPS functionality card; (h) a transact card; (i) an appointment making card; and (j) an end of the wrap package card.

16 . The method of claim 1 , wherein defining the set of cards of the wrap package further comprises selectively defining a component into a select card of the wrap package.

17 . The method of claim 16 , wherein the component authored into the select card is a dynamic component that is capable of dynamically updating when the select card is rendered.

18 . The method of claim 16 , wherein the components is selected from the group consisting of:
(a) text; (b) an image or photo (c) video; (d) a document; (e) a chat function; (f) a location or GPS function; (g) a transact function; or (h) an appointment making function.

19 . The method of claim 1 , further comprising assigning a unique wrap identifier to the wrap package, the wrap identifier used for accessing the wrap package.

20 . The method of claim 1 , further comprising associating a cover with the wrap package, the cover defining a wrap identifier for identifying and accessing a wrap descriptor associated with the wrap package.

21 . The method of claim 1 , further comprising associating meta data with the wrap package.

Assignees

• Wrap Media Llc

Inventors

• Greenberg Eric H
• Garris John M
• Ficklin Jared L
• Rolston Mark E
• Bhasin Kunal K

Classifications

• G06Q30/0643

  graphically representing goods, e.g. 3D product representation · CPC title

• G06Q30/0635

  replenishment orders; recurring orders · CPC title

• G06F3/0485

  Scrolling or panning · CPC title

• H04W4/021

  Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences · CPC title

• G06F16/24575

  using context · CPC title