Permitting a business with physical locations to connect with their customers on their mobile devices (xone)

Patent metadata

Field	Value
Publication number	US-2016321702-A1
Application number	US-201615096537-A
Country	US
Kind code	A1
Filing date	Apr 12, 2016
Priority date	Apr 28, 2015
Publication date	Nov 3, 2016
Grant date	—

Abstract

A server may receive from a mobile device, a first identifier identifying a service associated with a beacon device. The server may receive from the mobile device one or more identifiers associated with a physical location of the beacon device. The server may receive from the mobile device a device identifier associated with a user of the mobile device. The server may match the device identifier to an identifier in a list of device identifiers that correspond to a media slot controlled by an ad network of mobile devices that are in proximity to a location of a business in view of the first identifier and the one or more identifiers. The server may transmit to the mobile device an advertisement intended for mobile devices that are in proximity to the physical location associated with the beacon device.

First claim

What is claimed is:

1 . A method, comprising:
receiving, by a server from a mobile device, a first identifier identifying a service associated with a beacon device; receiving, by the server from the mobile device, one or more identifiers associated with a physical location of the beacon device; receiving, by a server from the mobile device, a device identifier associated with the user of the mobile device; matching, by the server, the device identifier to an identifier in a list of device identifiers that correspond to a media slot controlled by an ad network of mobile devices that are in proximity to a location of a business in view of the first identifier and the one or more identifiers; and transmitting, by the server to the mobile device, an advertisement intended for mobile devices that are in proximity to the physical location associated with the beacon device.

2 . The method of claim 1 , further comprising, prior to receiving the first identifier:
receiving, by the server from the mobile device, the first identifier, the one or more identifiers, and the device identifier; receiving, by the server from the mobile device, an indication that the mobile device has received a tap on a message provided by an SDK in the mobile device notifying a user of the mobile device that information associate with a business at the physical location associated with the beacon device is available; and transmitting, by the server to the mobile device, information about the business at the physical location formatted for display on the mobile device.

3 . The method of claim 2 , further comprising:
logging, by the server, into an ad network; creating, in the ad network using the server, an advertising campaign intended for mobile devices that are in proximity to the business at the physical location; and transmitting, by the server to the ad network, the first identifier, the one or more identifiers, and the device identifier to be stored in a list of identifiers associated with users of mobile devices that have returned to the business at the physical location.

4 . The method of claim 3 , further comprising:
receiving, by the server, a login to an analytics engine of the server; receiving, by the server, a request for a report on visits generated by advertising campaign intended for mobile devices that are in proximity to the business at the physical location; and displaying, by the server, entries in a list identifying mobile devices that have returned to the business associated with the physical location of the beacon device.

5 . The method of claim 1 , further comprising receiving, by the server, an indication that the mobile device has exited the range of the beacon device.

6 . The method of claim 1 , further comprising receiving, by the server, an indication that the mobile device has entered the range of the beacon device after having exited the range of the beacon device.

7 . The method of claim 1 , further comprising:
receiving, by the server, information about the business at the physical location to transmit to the application when the mobile device enters or exits the range of the beacon device.

8 . The method of claim 1 , further comprising:
transmitting, by the server, one or more advertisements at a specified time after the mobile device has exited the physical location associated with the beacon device.

9 . The method of claim 1 , further comprising:
receiving, by the server in a graphical user interface from a developer of an application executed by the mobile device that provides the first identifier and the one or more identifiers, information about the business at the physical location provided by the application for the purpose of monetizing the application.

10 . The method of claim 9 , wherein monetizing the application comprises how much the developer desired to be paid any time an advertisement is transmitted to the application.

11 . A system, comprising:
a memory; a processor, operatively coupled to the memory, the processor to:
receive, from a mobile device, a first identifier identifying a service associated with a beacon device;
receive, from the mobile device, one or more identifiers associated with a physical location of the beacon device;
receive, from the mobile device, an device identifier associated with a user of the mobile device;
match the device identifier to an identifier in a list of device identifiers that correspond to a media slot controlled by an ad network of mobile devices that are in proximity to a location of a business in view of the first identifier and the one or more identifiers; and
transmit, to the mobile device, an advertisement intended for mobile devices that are in proximity to the physical location associated with the beacon device.

12 . The system of claim 11 , wherein the processor is further to, prior to receiving the first identifier:
receive, from the mobile device, the first identifier, the one or more identifiers, and the device identifier; receive, from the mobile device, an indication that the mobile device has received a tap on a message provided by an SDK in the mobile device notifying a user of the mobile device that information associate with a business at the physical location associated with the beacon device is available; and transmit, to the mobile device, information about the business at the physical location formatted for display on the mobile device.

13 . The system of claim 12 , wherein the processor is further to:
log into an ad network; create, in the ad network, an advertising campaign intended for mobile devices that are in proximity to the business at the physical location; and transmit, to the ad network, the first identifier, the one or more identifiers, and the device identifier to be stored in a list of identifiers of mobile devices that have returned to the business at the physical location.

14 . The system of claim 13 , wherein the processor is further to:
receive a login to an analytics engine of the server; receive a request for a report on visits generated by advertising campaign intended for mobile devices that are in proximity to the business at the physical location; and display entries in a list identifying mobile devices that have returned to the business associated with the physical location of the beacon device.

15 . A method, comprising:
receiving, by a software development kit (SDK) installed in an application executed by a processor of a mobile device, a first identifier transmitted by a beacon device, the first identifier identifying a service associated with the beacon device; identifying, by the SDK, one or more identifiers associated with a geographical zone comprising a volume defined by a pre-determined distance from the beacon device; reporting, by the SDK to a server, the first identifier and the one or more identifiers; reporting, by the processor to the server, a device identifier associated with a user of the mobile device; opening, by the processor, the application responsive to reporting the first identifier and the one or more identifiers; and displaying, by the application, a message to appear in the application indicative of the availability of information associated with a business at a location associated with the geographical zone.

16 . The method of claim 15 , wherein the predetermined distance from the beacon device is centered about a physical location of the beacon device and terminated by the physical location of the mobile device.

17 . The method of claim 15 , further com

Assignees

• Yext Inc

Inventors

• Lerman Howard C
• Dixon Thomas C
• Caffrey Kevin

Classifications

• H04W84/18

  Self-organising networks, e.g. ad-hoc networks or sensor networks · CPC title

• G06Q30/0267 Primary

  Wireless devices · CPC title

• H04W64/006

  with additional information processing, e.g. for direction or speed determination · CPC title

• G06Q30/0259

  based on store location · CPC title

• G06Q30/0261

  based on user location · CPC title