Method of achieving targeted delivery/application of hair

Patent metadata

Field	Value
Publication number	US-2016309871-A1
Application number	US-201615136032-A
Country	US
Kind code	A1
Filing date	Apr 22, 2016
Priority date	Apr 23, 2015
Publication date	Oct 27, 2016
Grant date	—

Abstract

A method of washing and conditioning hair comprising directed to applying and massaging a shampoo composition directly onto the scalp and root area of the hair, where root area is defined as 50% of the total length of the hair starting at the end attached to the scalp; applying a rinse-off conditioner composition on the length and ends of the hair, where length is defined as the hair starting below the root line at the back of the neck/base of the head and the ends are defined as the 4 cm of the hair furthest away from the scalp; and rinsing the hair with water.

First claim

What is claimed:

1 . A method of washing and conditioning hair comprising:
a. Applying and massaging a shampoo composition directly onto the scalp and root area of the hair, where root area is defined as 50% of the total length of the hair starting at the end attached to the scalp; b. Applying a rinse-off conditioner composition on the length and ends of the hair, where length is defined as the hair starting below the root line at the back of the neck/base of the head and the ends are defined as the 4 cm of the hair furthest away from the scalp. c. Rinsing the hair with water.

2 . A method of washing and conditioning hair comprising:
a. Applying and massaging a shampoo composition directly onto the scalp and root area of the hair, where root area is defined as 50% of the total length of the hair starting at the end attached to the scalp; b. Applying a second shampoo or cleansing composition to the length and ends, where length is defined as the hair starting below the root line at the back of the neck/base of the head and the ends are defined as the 4 cm of the hair furthest away from the scalp; c. Rinsing the hair with water

3 . A method of washing and conditioning hair comprising:
a. Applying and massaging a shampoo composition directly onto the scalp and root area of the hair, where root area is defined as 50% of the total length of the hair starting at the end attached to the scalp; b. Rinsing the hair with water; c. Applying a leave-on conditioner composition on the length and ends of the hair, where length is defined as the hair starting below the root line at the back of the neck/base of the head and the ends are defined as the 4 cm of the hair furthest away from the scalp.

4 . A method according to claim 1 wherein the shampoo composition is followed by rinsing with water before the application of the rinse-off conditioner composition.

5 . A method according to claim 2 where in the second shampoo or cleansing composition is a dilution of the first shampoo composition.

6 . A method according to claim 1 wherein the shampoo composition is delivered via an applicator having a single and/or plurality of outlets extending more than 1 cm from its base.

7 . A method according to claim 1 wherein the shampoo formulation composition has a zero shear viscosity value measured at 0.01 Pa of from less than about 20,000 Pa s.

8 . A method according to claim 1 wherein the shampoo composition has a zero shear viscosity value measured at 0.01 Pa of from less than about 15,000 Pa s.

9 . A method according to claim 1 wherein the shampoo composition has a zero shear viscosity value measured at 0.01 Pa of from about less than about 10,000 Pa s.

10 . A method according to claim 1 wherein the shampoo composition is dispensed with a foam applicator.

11 . A method according to claim 10 wherein the shampoo composition has a zero shear viscosity measures at 0.01 Pa s of less than about 15,000 Pa s.

12 . A method according to claim 11 wherein the shampoo composition has a zero shear viscosity measures at 0.01 Pa s of less than about 10,000 Pa s.

13 . A method according to claim 1 wherein the rinse-off conditioner is dispensed with a foam applicator.

14 . A method according to claim 13 wherein the viscosity of the rinse-off conditioner composition has a zero shear viscosity value measured at 0.01 Pa of less than about 15,000 Pa s.

15 . A method according to claim 13 wherein the viscosity of the rinse-off conditioner composition has a zero shear viscosity value measured at 0.01 Pa of less than about 10,000 Pa s.

16 . A method according to claim 1 wherein the shampoo and rinse-off conditioner compositions are included in a single package having a dual chamber.

17 . A method according to claim 1 wherein the shampoo composition is dispensed as a foam.

18 . A method according to claim 17 wherein the shampoo composition is dispensed as aerosol foam.

19 . A method according to claim 17 wherein the shampoo care composition is dispensed as a pumped foam.

20 . A method according to claim 1 wherein the rinse-off composition is dispensed as a foam.

21 . A method according to claim 1 wherein the rinse-off composition is dispensed as an aerosol foam.

22 . A method according to claim 1 wherein the rinse-off composition is dispensed as a pumped foam.

23 . A method according to claim 1 wherein the shampoo/conditioning composition comprises a benefit agent selected from the group consisting of an anti-dandruff agent, anti-fungal agent, anti-itch agent, anti-bacterial agent, anti-microbial agent, moisturization agent, anti-oxidant, vitamin, lipid soluble vitamin, chelant, perfume, brightener, enzyme, sensate, attractant, dyes, pigment, bleach, and mixtures thereof.

24 . A method according to claim 23 wherein the shampoo composition comprises a sensate.

25 . Instructions for complying with hair washing and conditioning method according to claim 1 comprising the steps of:
1. Wet hair thoroughly;
2. Apply shampoo directly onto scalp and root;
3. Continue application until entire surface area of the scalp and root are covered;
4. Massage into roots and scalp and avoid/minimize spreading it onto length and ends;
5. Rinse thoroughly;
6. Apply conditioner product to length and ends of the hair;
7. Rinse thoroughly.

26 . A kit of products comprising one or more containers of a cleansing product, one or more containers of a conditioning product and usage instructions, wherein the cleansing product includes an attached or detached applicator with a single or plurality of outlets that extend more than 1 cm from its base and/or wherein the instructions suggest zone specific application.

Assignees

• Procter & Gamble

Inventors

• Torres Rivera Jazmin Veronica
• Zhao Jean Jianqun
• Glenn Jr Robert Wayne

Classifications

• A61K8/046

  Aerosols; Foams · CPC title

• A45D2019/0033

  Processes for treating the scalp · CPC title

• A61K2800/884

  Sequential application · CPC title

• A45D19/02 Primary

  Hand-actuated implements, e.g. hand-actuated spray heads · CPC title

• A61Q5/12

  Preparations containing hair conditioners · CPC title