Service demand potential prediction device
US-2024346532-A1 · Oct 17, 2024 · US
US2016307220A1 · US · A1
| Field | Value |
|---|---|
| Publication number | US-2016307220-A1 |
| Application number | US-201514884136-A |
| Country | US |
| Kind code | A1 |
| Filing date | Oct 15, 2015 |
| Priority date | Apr 17, 2015 |
| Publication date | Oct 20, 2016 |
| Grant date | — |
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Official abstract text for this publication.
A non-transitory computer readable medium stores a program causing a computer to execute a process for estimating willingness-to-buy. The process includes calculating including diving a first operation history of multiple operations performed by a user in electronic commerce, the dividing being performed on a basis of one of the multiple operations, calculating a degree of willingness-to-buy indicated by the one operation, the calculating being performed on a basis of multiple operations included in a second operation history obtained by dividing the first operation history, and calculating a temporal change in a degree of willingness-to-buy of the user in the electronic commerce.
Opening claim text (preview).
What is claimed is: 1 . A non-transitory computer readable medium storing a program causing a computer to execute a process for estimating willingness-to-buy, the process comprising: calculating including diving a first operation history of a plurality of operations performed by a user in electronic commerce, the dividing being performed on a basis of one of the plurality of operations, calculating a degree of willingness-to-buy indicated by the one operation, the calculating being performed on a basis of a plurality of operations included in a second operation history obtained by dividing the first operation history, and calculating a temporal change in a degree of willingness-to-buy of the user in the electronic commerce. 2 . The non-transitory computer readable medium according to claim 1 , wherein a plurality of degrees of willingness-to-buy are respectively calculated for the plurality of operations included in the first operation history, and the temporal change in the degree of willingness-to-buy of the user in the electronic commerce is calculated on a basis of the calculated plurality of degrees of willingness-to-buy, the process further comprising: acquiring a change trend from the temporal change in the degree of willingness-to-buy; and performing sales promotion on a basis of the acquired change trend. 3 . The non-transitory computer readable medium according to claim 1 , the process further comprising: correcting the calculated temporal change in the degree of willingness-to-buy by performing smoothing. 4 . The non-transitory computer readable medium according to claim 2 , the process further comprising: correcting the calculated temporal change in the degree of willingness-to-buy by performing smoothing. 5 . An information processing apparatus comprising: a calculation unit that divides, on a basis of one of a plurality of operations performed by a user in electronic commerce, a first operation history of the plurality of operations, that calculates, on a basis of a plurality of operations included in a second operation history obtained by dividing the first operation history, a degree of willingness-to-buy indicated by the one operation, and that calculates a temporal change in a degree of willingness-to-buy of the user in the electronic commerce. 6 . An information processing method comprising: calculating including diving a first operation history of a plurality of operations performed by a user in electronic commerce, the dividing being performed on a basis of one of the plurality of operations, calculating a degree of willingness-to-buy indicated by the one operation, the calculating being performed on a basis of a plurality of operations included in a second operation history obtained by dividing the first operation history, and calculating a temporal change in a degree of willingness-to-buy of the user in the electronic commerce.
Market predictions or forecasting for commercial activities · CPC title
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