Tracking responses to promotions

Patent metadata

Field	Value
Publication number	US-2016283969-A1
Application number	US-201615176814-A
Country	US
Kind code	A1
Filing date	Jun 8, 2016
Priority date	Jul 24, 2006
Publication date	Sep 29, 2016
Grant date	—

Abstract

A computer implemented method for response tracking is described. The method includes obtaining one or more responses to one or more promotions, attributing the one or more responses to one or more treatment instances, with the one or more treatment instances correspond to a promotion version assigned to a group of contact entities at an execution of a computer implemented marketing campaign, and generating a response table, the response table including one or more entries, the entries in the response table being in accordance with attribution of the one or more responses to one or more treatment instances.

First claim

1 - 49 . (canceled)

50 . A method for tracking responses to promotions, the method comprising:
transmitting, by one or more computers, first and second different versions of a promotional email to respective first and second groups of contact entities for a marketing campaign; receiving, by the one or more computers, notification of click-through responses from the contact entities of the first and second groups using clickable links within the first and second versions of the promotional email, each of the notifications indicating the respective version of the promotional email which was click-throughed; and compiling, by the one or more computers, numbers of the click-through responses from the first and second versions of the promotional email by the respective first and second groups of contact entities, and displaying the respective numbers or respective percentages of the first and second versions of the promotional email for which there was a click-through response to indicate which of the first and second versions of the promotional email was more effective for the marketing campaign.

51 . The method of claim 50 , wherein the contact entities are prospective customers of goods or services referenced by the clickable links.

52 . The method of claim 51 , further comprising the steps of:
receiving, by the one or more computers, information identifying purchases made by the contact entities of goods or services referenced by the clickable links, the information indicating the respective version of the promotional email from which the purchase was made; and compiling, by the one or more computers, numbers of the purchases from the respective, first and second versions of the promotional email by the contact entities.

53 . The method of claim 52 , wherein the first and second groups of contact entities are a test subset of a target audience of the marketing campaign, and further comprising the step of:
subsequently, transmitting to another group of contact entities the version of the promotional email with a greater response from the test subset of contact entities based at least in part on the respective number of click-throughs.

54 . The method of claim 50 , wherein the first and second groups of contact entities are a test subset of a target audience of the marketing campaign, and further comprising the step of:
subsequently, transmitting to another group of contact entities the version of the promotional email with a greater response from the test subset of contact entities based at least in part on the respective numbers of click-throughs and transactions made from a linked web page.

55 . The method of claim 50 , further comprising:
receiving, by the one or more computers, notifications responsive to openings of the first and second versions of the promotional email by the contact entities of the first and second groups, each of the notifications indicating the respective version of the promotional email which was opened; compiling, by the one or more computers, numbers of the openings of the respective, first and second versions of the promotional email by the first and second groups of contact entities; and displaying the respective numbers or openings or respective percentages of the first and second versions of the promotional email which were opened to enable a person to determine the effectiveness of the first and second versions of the promotional email.

56 . The method of claim 55 , wherein the first and second groups of contact entities are a test subset of a target audience of the marketing campaign, and further comprising the step of:
subsequently, transmitting to another group of contact entities the version of the promotional email with a greater response from the test subset of contact entities based at least in part on the respective numbers of click-throughs and openings of the respective, first and second versions of the promotional email by the first and second groups of contact entities.

57 . A computer program product for tracking responses to promotions, the computer program product comprising:
one or more computer readable storage devices; first program instructions to initiate transmission of first and second different versions of a promotional email to respective first and second groups of contact entities for a marketing campaign; second program instructions to receive notification of click-through responses from the contact entities of the first and second groups using clickable links within the first and second versions of the promotional email, each of the notifications indicating the respective version of the promotional email which was click-throughed; and third program instructions to compile numbers of the click-through responses from the first and second versions of the promotional email by the respective first and second groups of contact entities, and initiate display of the respective numbers or respective percentages of the first and second versions of the promotional email for which there was a click-through response to indicate the effectiveness of the first and second versions of the promotional email; and wherein the first, second and third program instructions are stored on the one or more computer readable storage devices.

58 . The computer program product of claim 57 , wherein the contact entities are prospective customers of products or services referenced by the clickable links.

59 . The computer program product of claim 58 , further comprising:
fourth program instructions to receive information identifying purchases made by the contact entities of goods or services referenced by the clickable links, the information indicating the respective version of the promotional email from which the purchase was made; and fifth program instructions to compile numbers of the purchases from the respective, first and second versions of the promotional email by the contact entities; and wherein the fourth and fifth program instructions are stored on the one or more computer readable storage devices.

60 . The computer program product of claim 58 , wherein the first and second groups of contact entities are a test subset of a target audience of the marketing campaign, and further comprising:
fifth program instructions to subsequently initiate transmission to another group of contact entities the version of the promotional email with a greater response from the test subset of contact entities based at least in part on the respective number of click-throughs; and wherein the fifth program instructions are stored on the one or more computer readable storage device.

61 . The computer program product of claim 57 , wherein the first and second groups of contact entities are a test subset of a target audience of the marketing campaign, and further comprising:
fourth program instructions to subsequently transmit to another group of contact entities the version of the promotional email with a greater response from the test subset of contact entities based at least in part on the respective numbers of click-throughs and transactions made from a linked web page; and wherein the fourth program instructions are stored on the one or more computer readable storage devices.

62 . The computer program product of claim 57 , further comprising:
fourth program instructions to receive notifications responsive to openings of the first and second versions of the promotional email by the contact entities of the first and second groups; fifth program instructions to compile numbers of the openings of the respective, first and second versions of the promotional email by the first and second g

Assignees

• IBM

Inventors

• Chalimadugu Sudhakar
• Cheung David F
• Kennedy Ruby L
• Lee Yuchun
• Martin Patrick

Classifications

• G06Q30/0201

  Market modelling; Market analysis; Collecting market data · CPC title

• H04L51/10

  Multimedia information · CPC title

• G06Q30/0242 Primary

  Determining effectiveness of advertisements · CPC title

• H04L67/02

  based on web technology, e.g. hypertext transfer protocol [HTTP] · CPC title

• G06Q30/0277

  Online advertisement · CPC title