Creative Color Design

Patent metadata

Field	Value
Publication number	US-2016267684-A1
Application number	US-201514644682-A
Country	US
Kind code	A1
Filing date	Mar 11, 2015
Priority date	Mar 11, 2015
Publication date	Sep 15, 2016
Grant date	—

Abstract

A mechanism is provided for generating a set of color palettes for a product to be marketed. Color-related information of each image in a set of images is extracted. Using a user provided targeted product, targeted brand, and targeted brand message(s) to be marketed, computational logic is applied to generate a set of new color palettes for use in product design or product packaging design. The set of new color palettes is presented to the user. Responsive to the user selecting a color palette from the set of new color palettes, a color analysis of the selected color palette is performed. The results of the color analysis are then presented to the user.

First claim

1 - 10 . (canceled)

11 . A computer program product comprising a computer readable storage medium having a computer readable program stored therein, wherein the computer readable program, when executed on a computing device, causes the computing device to:
extract color-related information of each image in a set of images; use a user provided targeted product, targeted brand, and targeted brand message(s) to be marketed, apply computational logic to generate a set of new color palettes for use in product design or product packaging design; present the set of new color palettes to the user; responsive to the user selecting a color palette from the set of new color palettes, perform a color analysis of the selected color palette; and present results of the color analysis to the user.

12 . The computer program product of claim 11 , wherein the set of images are images of different products and brands that are mined to learn about all colors and color combinations that frequently appear among the products and the brands.

13 . The computer program product of claim 11 , wherein the computer readable program for applying the computational logic to generate the set of new color palettes for use in the product design or the product packaging design further causes the computing device to:
identify a set of color categories (CC) that exist in product images associated with the targeted product; identify a set of brand colors (BC) that exist in brand images associated with the targeted brand; identify, a set of inspirational colors (IC) of the targeted brand message(s) from a color-message graph; utilize the set of images, identify a set of universal colors (UC) that have co-appeared with at least one of the inspirational colors (IC); identify an intersection of the set of brand colors (BC) and the set of universal colors (UC) thereby forming a set of junction colors (JC); and utilize the set of color categories (CC) and the set of inspirational colors (IC) as the inspiration, taking optional color preferences from the user, and leveraging the set of junction colors (JC), output a final set of color combinations as the set of new color palettes.

14 . The computer program product of claim 13 , wherein the color-message graph is constructed to represent messages conveyed by colors detected from the set of images wherein the color-message graph captures an interrelationship among the messages, and wherein the interrelationship is at least one of a synonymic relationship or an antonymic relationship.

15 . The computer program product of claim 13 , wherein the set of new color palettes are generated by randomly selecting a top color from the set of junction colors (JC) that fall into each of color category (CC) in the set of color categories (CC), and subsequently performing combinations and pruning.

16 . An apparatus comprising:
a processor; and a memory coupled to the processor, wherein the memory comprises instructions which, when executed by the processor, cause the processor to: extract color-related information of each image in a set of images; use a user provided targeted product, targeted brand, and targeted brand message(s) to be marketed, apply computational logic to generate a set of new color palettes for use in product design or product packaging design; present the set of new color palettes to the user; responsive to the user selecting a color palette from the set of new color palettes, perform a color analysis of the selected color palette; and present results of the color analysis to the user.

17 . The apparatus of claim 16 , wherein the set of images are images of different products and brands that are mined to learn about all colors and color combinations that frequently appear among the products and the brands.

18 . The apparatus of claim 16 , wherein the instructions for applying the computational logic to generate the set of new color palettes for use in the product design or the product packaging design further cause the processor to:
identify a set of color categories (CC) that exist in product images associated with the targeted product; identify a set of brand colors (BC) that exist in brand images associated with the targeted brand; identify, a set of inspirational colors (IC) of the targeted brand message(s) from a color-message graph; utilize the set of images, identify a set of universal colors (UC) that have co-appeared with at least one of the inspirational colors (IC); identify an intersection of the set of brand colors (BC) and the set of universal colors (UC) thereby forming a set of junction colors (JC); and utilize the set of color categories (CC) and the set of inspirational colors (IC) as the inspiration, taking optional color preferences from the user, and leveraging the set of junction colors (JC), output a final set of color combinations as the set of new color palettes.

19 . The apparatus of claim 18 , wherein the color-message graph is constructed to represent messages conveyed by colors detected from the set of images wherein the color-message graph captures an interrelationship among the messages, and wherein the interrelationship is at least one of a synonymic relationship or an antonymic relationship.

20 . The apparatus of claim 18 , wherein the set of new color palettes are generated by randomly selecting a top color from the set of junction colors (JC) that fall into each of color category (CC) in the set of color categories (CC), and subsequently performing combinations and pruning.

21 . The apparatus of claim 16 , wherein the instructions to perform the color analysis of the selected color palette further cause the processor to:
identify a colorfulness that measures the perceived intensity of colors contained in the selected color palette to human eyes.

22 . The apparatus of claim 16 , wherein the instructions to perform the color analysis of the selected color palette further cause the processor to:
identify a color spreadness that measures how widely colors in the selected color palette are spread across a color wheel.

23 . The apparatus of claim 16 , wherein the instructions to perform the color analysis of the selected color palette further cause the processor to:
assess a surprise factor for the selected color palette, wherein assessing the surprise factor is performed by calculating a cognitively-inspired Bayesian surprise.

24 . The apparatus of claim 16 , wherein the instructions to perform the color analysis of the selected color palette further cause the processor to:
identify a set of synonymic messages to the targeted brand message(s) using a color-message graph.

25 . The apparatus of claim 16 , wherein the instructions to perform the color analysis of the selected color palette further cause the processor to:
identify a set of antonymic messages to the targeted brand message(s) using a color-message graph.

26 . The computer program product of claim 11 , wherein the computer readable program to perform the color analysis of the selected color palette further causes the computing device to:
identify a colorfulness that measures the perceived intensity of colors contained in the selected color palette to human eyes.

27 . The computer program product of claim 11 , wherein the computer readable program to perform the color analysis of the selected color palette further causes the computing device to:
identify a color spreadness that measures how widely colors in the selected color palette are spread across a color wheel.

28 . The com

Assignees

• IBM

Inventors

• Li Ying
• Sheopuri Anshul

Classifications

• G06T11/26

  Drawing of charts or graphs · CPC title

• G06T11/10

  Texturing; Colouring; Generation of textures or colours (retouching, inpainting or scratch removal G06T5/77) · CPC title

• G09G5/06

  using colour palettes, e.g. look-up tables · CPC title

• G06T11/206

  Physics · mapped topic

• G06Q30/0643 Primary

  graphically representing goods, e.g. 3D product representation · CPC title