Method and system for multi-channel campaign management
US-2024394752-A1 · Nov 28, 2024 · US
US2016267553A1 · US · A1
| Field | Value |
|---|---|
| Publication number | US-2016267553-A1 |
| Application number | US-201514657092-A |
| Country | US |
| Kind code | A1 |
| Filing date | Mar 13, 2015 |
| Priority date | Mar 13, 2015 |
| Publication date | Sep 15, 2016 |
| Grant date | — |
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A method, a device, and a non-transitory storage medium that receives a selection from a user, via a graphical user interface, of any module from a set of modules that each provides an environment to create a content promotion pertaining to content, wherein the set of modules includes a custom module, a feed module, an operations module, a my-list module, and a system module; present a set of parameters to the user based on the selection of any of the set of modules; receive a parameter value, from the user, for each parameter of the set of parameters pertaining to a selected module of the set of modules; generate the content promotion based on the set of parameters and their corresponding parameter values; and present another graphical user interface that includes the content promotion as would be presented to a customer.
Opening claim text (preview).
What is claimed is: 1 . A method comprising: receiving, by a network device, a request from an end device to establish a session pertaining to a creation of a content promotion; receiving, by the network device, subsequent to an establishment of the session, a selection from a user, via a graphical user interface, of any module from a set of modules that each provides an environment to create the content promotion, wherein the set of modules includes a custom module, a feed module, an operations module, a my-list module, and a system module; presenting, by the network device, a set of parameters to the user based on the selection of any of the set of modules; receiving, by the network device, a parameter value, from the user, for each parameter of the set of parameters pertaining to a selected module of the set of modules; generating, by the network device, the content promotion based on the set of parameters and their corresponding parameter values; and presenting, by the network device, another graphical user interface that includes the content promotion as would be presented to a customer. 2 . The method of claim 1 , further comprising: receiving, by the network device, a location within the graphical user interface in which the content promotion is to reside based on a drag-and-drop of the selected module of the set of modules, and wherein the content promotion pertains to a content package that includes multiple content. 3 . The method of claim 1 , wherein the feed module allows the user to select a merchandising feed created by a third party as the content promotion, the operations module allows the user to manually search and select content pertaining to the content promotion from a search result, the my-list module allows the user to import customer-selected content, and the system module allows the user to select content based on pre-configured categories of content including popular, top titles, recommendations, recently watched, box office performance, and customer specific. 4 . The method of claim 1 , wherein the set of parameters of the custom module includes a name of the content promotion, a genre of a content to which the content promotion pertains, a release date of the content, keywords pertaining to a search of the content, an MPAA rating pertaining to the content, a user rating pertaining to the content, a third party rating pertaining to the content, a price of the content, a running time of the content, a start date and time and an end date and time during which the content promotion is available to customers, a time of day during which the content promotion is available to the customers, and an end device type that the content promotion targets. 5 . The method of claim 1 , wherein the set of parameters of the system module includes a name of the content promotion and a pre-configured category of content, and wherein pre-configured parameter values of the pre-configured category of content include popular, top titles, recommendations, recently watched, box office performance, and customer specific. 6 . The method of claim 5 , wherein the customer specific indicates content that is linked to a customer based on an attribute of the customer and an attribute of the content. 7 . The method of claim 1 , wherein the graphical user interface includes a collection function, which when selected, allows the user to create a collection of content pertaining to a common theme. 8 . The method of claim 7 , wherein the collection function includes a set of parameters including a name of a collection, a description of the collection, a destination address where the content can be obtained by a customer, a start date and time and an end date and time pertaining to a content promotion for the collection, and a price for the collection. 9 . A network device comprising: a communication interface; a memory, wherein the memory stores instructions; and a processor, wherein the processor executes the instructions to: receive, via the communication interface, a request from an end device to establish a session pertaining to a creation of a content promotion; receive, subsequent to an establishment of the session, a selection from a user, via a graphical user interface, of any module from a set of modules that each provides an environment to create the content promotion, wherein the set of modules includes a custom module, a feed module, an operations module, a my-list module, and a system module; present a set of parameters to the user based on the selection of any of the set of modules; receive a parameter value, from the user, for each parameter of the set of parameters pertaining to a selected module of the set of modules; generate the content promotion based on the set of parameters and their corresponding parameter values; and present another graphical user interface that includes the content promotion as would be presented to a customer. 10 . The network device of claim 9 , wherein the processor further executes the instructions to: receive a location within the graphical user interface in which the content promotion is to reside based on a drag-and-drop of the selected module of the set of modules, and wherein the content promotion pertains to a content package that includes multiple content. 11 . The network device of claim 9 , wherein the feed module allows the user to select a merchandising feed created by a third party as the content promotion, the operations module allows the user to manually search and select content pertaining to the content promotion from a search result, the my-list module allows the user to import customer-selected content, and the system module allows the user to select content based on pre-configured categories of content including popular, top titles, recommendations, recently watched, box office performance, and customer specific. 12 . The network device of claim 9 , wherein the feed module allows the user to select a merchandising feed created by a third party as the content promotion, the operations module allows the user to manually search and select content pertaining to the content promotion from a search result, the my-list module allows the user to import customer-selected content, and the system module allows the user to select content based on pre-configured categories of content including popular, top titles, recommendations, recently watched, box office performance, and customer specific. 13 . The network device of claim 9 , wherein the set of parameters of the custom module includes a name of the content promotion, a genre of a content to which the content promotion pertains, a release date of the content, keywords pertaining to a search of the content, an MPAA rating pertaining to the content, a user rating pertaining to the content, a third party rating pertaining to the content, a price of the content, a running time of the content, a start date and time and an end date and time during which the content promotion is available to customers, a time of day during which the content promotion is available to the customers, and an end device type that the content promotion targets. 14 . The network device of claim 9 , wherein the set of parameters of the system module includes a name of the content promotion and a pre-configured category of content, and wherein pre-configured parameter values of the pre-configured category of content include popular, top titles, recommendations, recently watched, box office performance, and customer specific, and wherein the customer specific indicates content that is linked to a customer based on an attribute of the customer
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