Advertisement service system and method thereof, and apparatus applied to the same

Patent metadata

Field	Value
Publication number	US-2016260132-A1
Application number	US-201314778035-A
Country	US
Kind code	A1
Filing date	Dec 26, 2013
Priority date	Apr 3, 2013
Publication date	Sep 8, 2016
Grant date	—

Abstract

The present invention discloses an advertisement service system, a method therefor, and an apparatus applied to the same which acknowledge a registration amount for an advertisement which is requested to be registered, register, for each of a specific number of terminals according to the registration amount among a plurality of terminals where at least two applications, which are registration targets for the advertisement, are respectively installed, the advertisement for one application of the at least two applications, and provide the advertisement to respective applications according to the registration result, such that the same advertisement is not provided to one terminal even when many applications, which are regarded as a population parameter (advertisement target), are installed on one terminal.

First claim

1 . An advertisement providing apparatus characterized in comprising:
a registration amount acknowledgment unit which acknowledges a registration amount for an advertisement which is requested to be registered; an advertisement registration unit which, for each of a specific number of terminals according to the registration amount among a plurality of terminals where at least two applications, which are registration targets for the advertisement, are respectively installed, registers the advertisement for one application of the at least two applications; and an advertisement providing unit which provides the advertisement to respective applications according to a registration result of the advertisement registration unit, such that the advertisement can be exposed on only one of the applications which are installed on each of the specific number of terminals.

2 . The advertisement providing apparatus according to claim 1 , characterized in that the registration amount for the advertisement is determined based on an advertisement quantity set for the advertisement and an advertisement provision frequency for respective advertisement periods set for the advertisement.

3 . The advertisement providing apparatus according to claim 1 , characterized in that the advertisement registration unit acknowledges the specific number of terminals according to the registration amount among the plurality of terminals, and, for each of the specific number of acknowledged terminals, registers the advertisement for one application, for which no advertisement is registered, among the at least two applications installed on the terminal.

4 . An advertisement providing apparatus characterized in comprising:
a registration amount acknowledgment unit which acknowledges a registration amount for an advertisement which is requested to be registered; a linked list storage unit which stores a terminal information linked list in which respective terminal information on each of a plurality of terminals is listed; and an advertisement registration unit which acknowledges a specific number of terminals according to the registration amount among a plurality of terminals where at least two applications, which are registration targets for the advertisement, are respectively installed, and, for each of the specific number of acknowledged terminals, registers the advertisement for one application, for which no advertisement is registered, among the at least two applications installed on the terminal, wherein the advertisement registration unit sequentially acknowledges the specific number of pieces of terminal information according to the registration amount in a forward sequence from first terminal information listed in the terminal information linked list or sequentially acknowledges the specific number of pieces of terminal information according to the registration amount in a reverse sequence from latest listed terminal information, such that the specific number of terminals are acknowledged among the plurality of terminals.

5 . The advertisement providing apparatus according to claim 4 , characterized in that:
the respective terminal information includes pointing information which points to one application, for which no advertisement is registered, among the at least two applications installed on the corresponding terminal, and the advertisement registration unit registers the advertisement for the one application according to the pointing information of the respective sequentially-acknowledged terminal information while acknowledging the specific number of pieces of terminal information in the terminal information linked list.

6 . The advertisement providing apparatus according to claim 4 characterized in that:
the advertisement which is requested to be registered includes a first advertisement and a second advertisement, and
the advertisement registration unit, for the first advertisement, acknowledges the specific number of the terminals according to the registration amount of the first advertisement by using one of the forward sequence and the reverse sequence based on the terminal information linked list, and, for the second advertisement, acknowledges the specific number of the terminals according to the registration amount of the second advertisement by using the other of the forward sequence and the reverse sequence different from the one for the first advertisement based on the terminal information linked list.

7 . The advertisement providing apparatus according to claim 5 characterized in that:
the linked list storage unit, for each of the plurality of terminals, registers an application information linked list in which application information on each of the at least two applications installed on the corresponding terminal is listed, and
the pointing information included in the terminal information of a specific terminal among the plurality of terminals points to application information on an application for which no advertisement is registered and which is listed first in the application information linked list for the specific terminal.

8 . An advertisement providing method characterized in comprising:
a step in which an advertisement providing apparatus acknowledges a registration amount for an advertisement which is requested to be registered; a step in which the advertisement providing apparatus, for each of a specific number of terminals according to the registration amount among a plurality of terminals where at least two applications, which are registration targets for the advertisement, are respectively installed, registers the advertisement for one application of the at least two applications; a step in which the advertisement providing apparatus provides the advertisement to respective applications according to a registration result; and a step in which the one application, which is installed on each of the specific number of terminals, exposes the provided advertisement.

9 . An operation method for an advertisement providing apparatus characterized in comprising:
a registration amount acknowledgment step in which a registration amount for an advertisement which is requested to be registered is acknowledged; an advertisement registration step in which, for each of a specific number of terminals according to the registration amount among a plurality of terminals where at least two applications, which are registration targets for the advertisement, are respectively installed, the advertisement is registered for one application of the at least two applications; and an advertisement providing step in which the advertisement is provided to respective applications according to a registration result of the advertisement registration step, such that the advertisement can be exposed on only one of the applications which are installed on each of the specific number of terminals.

10 . The operation method for an advertisement providing apparatus according to claim 9 , characterized in that the advertisement registration step includes:
a first step in which the specific number of terminals are acknowledged among the plurality of terminals according to the registration amount; and a second step in which, for each of the specific number of acknowledged terminals, the advertisement is registered for one application, for which no advertisement is registered, among the at least two applications installed on the terminal.

11 . The operation method for an advertisement providing apparatus according to claim 10 , characterized in that:
the method further comprises a step in which a terminal information linked list in which respective terminal information on each of a plurality of terminals is listed is s

Assignees

• Sk Planet Co Ltd

Inventors

• Han Min Ho

Classifications

• G06Q30/0258 Primary

  Registration · CPC title

• G06Q30/02 Primary

  Marketing; Price estimation or determination; Fundraising · CPC title