Physical marketplace interaction platform

Patent metadata

Field	Value
Publication number	US-2016247218-A1
Application number	US-201315024933-A
Country	US
Kind code	A1
Filing date	Dec 20, 2013
Priority date	Dec 20, 2013
Publication date	Aug 25, 2016
Grant date	—

Abstract

Systems and techniques for a physical marketplace interaction platform are described herein. A user may be identified. An article may be identified based on a physical relationship with the user. A user activity with respect to the article may be determined based on an observed context of the user and the article, and the user activity may be reported.

First claim

1 .- 24 . (canceled)

25 . A machine-readable medium that is not a transitory propagating signal, the machine-readable medium include instructions that, when executed by a machine, cause the machine to performs operations for monitoring physical interactions with merchandise, the operations comprising:
identifying a user; identifying an article based on a physical relationship with the user; determining a user activity with respect to the user and the article based on an observed context of the user and the article; and reporting the user activity.

26 . The machine-readable medium of claim 25 , wherein the physical relationship includes a distance between the article and the user.

27 . The machine-readable medium of claim 25 , wherein the physical relationship includes inclusion of both the user and the article within a predetermined geometric shape, the predetermined geometric shape being one of a plurality of geometric shapes defined for a retail area including the article.

28 . The machine-readable medium of claim 25 , wherein the observed context includes article position information.

29 . The method of claim 28 , wherein the position information includes a geospatial position relative to a retail area including the article.

30 . The machine-readable medium of claim 28 , wherein the position information includes an article arrangement.

31 . The machine-readable medium of claim 30 , wherein the article arrangement includes an orientation with respect to the user.

32 . The machine-readable medium of claim 25 , wherein determining the user activity includes:
tracking the article in a retail area; tracking the user in the retail area; identifying a point of interest in the retail area; and noting a confluence of the article, the user, and the point of interest.

33 . The machine-readable medium of claim 25 , wherein reporting the user activity includes communicating the activity to an incentives platform.

34 . The machine-readable medium of claim 33 , comprising delivering a purchase incentive to the user from the incentives platform.

35 . The machine-readable medium of claim 34 , wherein the purchase incentive includes representations of other articles of interest to the user based on a browsing history of the user.

36 . A system for monitoring physical interactions with merchandise, the system comprising:
a user module to identify a user; an activity module to:
identify an article based on a physical relationship with the user; and
determine a user activity with respect to the user and the article based on an observed context of the user and the article; and
a report module to report on the user activity.

37 . The system of claim 36 , wherein the physical relationship includes a distance between the article and the user.

38 . The system of claim 36 , wherein the physical relationship includes inclusion of both the user and the article within a predetermined geometric shape, the predetermined geometric shape being one of a plurality of geometric shapes defined for a retail area including the article.

39 . The system of claim 36 , wherein the observed context includes article position information.

40 . The system of claim 39 , wherein the position information includes a geospatial position relative to a retail area including the article.

41 . The system of claim 39 , wherein the position information includes an article arrangement.

42 . The system of claim 41 , wherein the article arrangement includes an orientation with respect to the user.

43 . The system of claim 36 , wherein to determine the user activity includes:
an article tracking module to track the article in a retail area; a user tracking module to track the user in the retail area; a point-of-interest identification module to identify a point of interest in the retail area; and a correlation module to note a confluence of the article, the user, and the point of interest.

44 . The system of claim 36 , wherein to report the user activity includes communicating the activity to an incentives platform.

45 . The system of claim 44 , comprising a delivery module to deliver a purchase incentive to the user from the incentives platform.

46 . The system of claim 45 , wherein the purchase incentive includes representations of other articles of interest to the user based on a browsing history of the user.

47 . A hardware implemented method for monitoring physical interactions with merchandise, the method comprising:
identifying a user; identifying an article based on a physical relationship with the user; determining a user activity with respect to the user and the article based on an observed context of the user and the article; and reporting the user activity.

48 . The method of claim 47 , wherein the user activity includes physical possession of the article by the user and at least one of duration of possession or location of possession.

Assignees

• Intel Corp

Inventors

• Stanasolovich David
• Owen Craig
• Spence Catherine W
• Balthasar Eddie

Classifications

• G06Q30/0201

  Market modelling; Market analysis; Collecting market data · CPC title

• G06Q30/0224

  based on user history · CPC title

• G06Q30/0639 Primary

  Locating goods or services, e.g. based on physical position of the goods or services within a shopping facility · CPC title

• G06Q30/0238

  at point-of-sale [POS] · CPC title

• H04L67/22

  Electricity · mapped topic