System and method for use of dynamic banners for promotion of events or information

Patent metadata

Field	Value
Publication number	US-2016247189-A1
Application number	US-201615048646-A
Country	US
Kind code	A1
Filing date	Feb 19, 2016
Priority date	Feb 20, 2015
Publication date	Aug 25, 2016
Grant date	—

Abstract

In accordance with an embodiment, described herein are a system and method for use of dynamic banners for the promotion of events or other information. The system allows for scaling in the management of advertising creatives, by enabling advertisements, promotions, or other information to be generated dynamically in realtime, using a template and set of inputs, for example text, image, voice, or click links. An advertisement server receives advertisement requests from a client, and provides a tag for a dynamic banner, which is sent back to the client; so that a dynamic creative service, which receives a tag for use with a particular event, for example a concert, can determine creative assets to be returned to the client, which are then rendered within the dynamic banner in the form of a promotion.

First claim

What is claimed is:

1 . A system for use of dynamic banners for promotion of concerts or other events or information, comprising:
a computer including a processor, and a media server executing thereon; an advertisement server, which receives advertisement requests from a client, and provides a tag for a dynamic banner, which is sent back to the client; and a dynamic creative service, which receives a tag for a concert or other event or information, and determines creative assets to be returned to the client, which are then rendered at the dynamic banner in the form of a promotion.

2 . The system of claim 1 , wherein the system is provided by a media content provider in association with a streaming music service, and wherein the promotion is for a concert or other artist-related event or information.

3 . The system of claim 1 , wherein the dynamic banner is sized to fit into an available advertisement slot at a client application.

4 . A method of using dynamic banners for promotion of concerts or other events or information, comprising:
providing, at a computer including a processor, a media server executing thereon providing an advertisement server, which receives advertisement requests from a client, and provides a tag for a dynamic banner, which is sent back to the client; and providing a dynamic creative service, which receives a tag for a concert or other event or information, and determines creative assets to be returned to the client, which are then rendered at the dynamic banner in the form of a promotion.

5 . The method of claim 4 , wherein the method is performed by a media content provider in association with a streaming music service, and wherein the promotion is for a concert or other artist-related event or information.

6 . The method of claim 4 , wherein the dynamic banner is sized to fit into an available advertisement slot at a client application.

7 . A non-transitory computer readable storage medium, including instructions stored thereon which when read and executed by one or more computers cause the one or more computers to perform the steps comprising:
providing an advertisement server, which receives advertisement requests from a client, and provides a tag for a dynamic banner, which is sent back to the client; and providing a dynamic creative service, which receives a tag for a concert or other event or information, and determines creative assets to be returned to the client, which are then rendered at the dynamic banner in the form of a promotion.

8 . The non-transitory computer readable storage medium of claim 7 , wherein the steps are performed by a media content provider in association with a streaming music service, and wherein the promotion is for a concert or other artist-related event or information.

9 . The non-transitory computer readable storage medium of claim 7 , wherein the dynamic banner is sized to fit into an available advertisement slot at a client application.

Assignees

• Spotify Ab

Inventors

• Shirley Steve
• Meyer Will
• Angove Chris

Classifications

• G06Q30/0252 Primary

  based on events or environment, e.g. weather or festivals · CPC title

• G06Q30/0277

  Online advertisement · CPC title