Apparatus and methods to predict age demographics of consumers

Patent metadata

Field	Value
Publication number	US-2016247169-A1
Application number	US-201514627510-A
Country	US
Kind code	A1
Filing date	Feb 20, 2015
Priority date	Feb 20, 2015
Publication date	Aug 25, 2016
Grant date	—

Abstract

Apparatus and methods to predict age demographics of consumers are disclosed. An example disclosed method includes obtaining names of consumers associated with a business establishment. The example method also includes determining age probabilities of the consumers based on different ones of the names of the consumers. The example method further includes generating an age distribution of the consumers based on the age probabilities.

First claim

1 . A method comprising:
obtaining names of consumers associated with a business establishment; determining, with a processor, age probabilities of the consumers based on different ones of the names of the consumers; and generating, with the processor, an age distribution of the consumers based on the age probabilities.

2 . The method of claim 1 , further comprising weighting the names of the consumers based on a number of consumers associated with a same name, the age distribution based on the weighting of the names.

3 . The method of claim 1 , further comprising:
obtaining purchasing data associated with each of the consumers, the purchasing data comprising information indicative of factors associated with transactions made by the consumers with the business establishment; identifying a subset of the consumers based on the purchasing data; and generating a factor-specific age distribution of the subset of the consumers.

4 . The method of claim 3 , further comprising identifying the subset of the consumers based on products purchased by the consumers indicated by the purchasing data, the subset of the consumers corresponding to consumers that purchased at least one of a target product, a target type of product, or a target brand of product.

5 . The method of claim 3 , further comprising identifying the subset of the consumers based on a timing of purchases made by the consumers indicated by the purchasing data.

6 . The method of claim 5 , wherein the subset of the consumers corresponds to consumers that made a purchase at a target time of day.

7 . The method of claim 5 , wherein the subset of the consumers corresponds to consumers that made a purchase on a target day of a week.

8 . The method of claim 3 , further comprising identifying the subset of the consumers based on a method of payment used for purchases made by the consumers indicated by the purchasing data.

9 . The method of claim 8 , wherein the subset of the consumers corresponds to consumers that used cash to pay for a purchase.

10 . The method of claim 3 , further comprising identifying the subset of the consumers based on a geographic location of purchases made by the consumers indicated by the purchasing data.

11 . The method of claim 1 , further comprising:
obtaining other names of other consumers associated with other business establishments; and generating the age distribution based on the other names of the other consumers.

12 . The method of claim 11 , wherein the business establishment and the other business establishments correspond to different locations of a common company.

13 . The method of claim 11 , wherein the business establishment and the other business establishments correspond to different companies.

14 . The method of claim 13 , wherein the business establishment and the other business establishments are located at a common geographic location comprising at least one of an address, a street, a neighborhood, a commercial district, or a city.

15 . An apparatus, comprising:
an age probability calculator to calculate probabilities of ages of consumers associated with a business establishment, the probabilities of ages determined based on names of the consumers; and an age distribution generator to generate an age distribution of the consumers based on the probabilities of ages of the consumers.

16 . The apparatus of claim 15 , wherein the age distribution generator is to weight the names of the consumers based on a number of consumers associated with a same name, the age distribution based on the weight of the names.

17 . The apparatus of claim 15 , further comprising:
a consumer data collection interface to obtain purchasing data associated with each of the consumers, the purchasing data comprising information indicative of factors associated with transactions made by the consumers with the business establishment; and a consumer data analyzer to identify a subset of the consumers based on the purchasing data, the age distribution generator to generate a factor-specific age distribution of the subset of the consumers.

18 .- 27 . (canceled)

28 . A tangible computer readable storage medium having instructions that, when executed, cause a machine to at least:
obtain names of consumers associated with a business establishment; determine age probabilities of the consumers based on different ones of the names of the consumers; and generate an age distribution of the consumers based on the age probabilities.

29 . The tangible computer readable storage medium of claim 28 , wherein the instructions further cause the machine to weight the names of the consumers based on a number of consumers associated with a same name, the age distribution based on the weighting of the names.

30 . The tangible computer readable storage medium of claim 28 , wherein the instructions further cause the machine to:
obtain purchasing data associated with each of the consumers, the purchasing data comprising information indicative of factors associated with transactions made by the consumers with the business establishment; identify a subset of the consumers based on the purchasing data; and generate a factor-specific age distribution of the subset of the consumers.

31 .- 40 . (canceled)

Assignees

• Nielsen Co Us Llc

Inventors

• Sheppard Michael
• Reid Matthew
• Mcclave Caroline
• Anderson Sarah Elizabeth
• Terrazas Alejandro
• Sullivan Jonathan

Classifications

• G06Q30/0201 Primary

  Market modelling; Market analysis; Collecting market data · CPC title

• G06N7/005

  Physics · mapped topic