Systems for generating actionable recommendation objects based on geographic and sales loyalties

Patent metadata

Field	Value
Publication number	US-2016225003-A1
Application number	US-201514833230-A
Country	US
Kind code	A1
Filing date	Aug 24, 2015
Priority date	Feb 3, 2015
Publication date	Aug 4, 2016
Grant date	—

Abstract

The present technology relates to systems and processes for evaluating and comparing dealers of products such as automobiles with consideration to objective measures of prior-sale and geography-based loyalty. The system is configured to determine on or more actionable sales-improvement objects for use in improving dealer performance in terms of prior-sale and geography-based loyalty. The system is configured to transmit the performance-improvement object to a receiving device for use in improving sales-and-geographic loyalty performance of the dealer.

First claim

1 . A system, comprising:
a processing hardware unit; and a non-transitory storage device comprising a plurality of modules configured to perform various operations; an obtain module, of the plurality of modules, configured to cause the processing hardware unit to obtain, regarding a pair of dealers, including a first dealer (X) and a second dealer (Y), prior-sale-and-geographic loyalty data comprising:
a first-dealer geography-based loyalty number (L YXX ) representing a number of customers who (i) purchased a prior vehicle from the second dealer, while (ii) residing in a first-dealer area, associated with the first dealer, and (iii) purchased a subsequent vehicle from the first dealer;
a second-dealer prior-sale-based loyalty number (L YXY ) representing a number of customers who (i) purchased a prior vehicle from the second dealer, while (ii) residing in the first-dealer area, and (iii) purchased a subsequent vehicle from the second dealer;
a second-dealer geography-based loyalty number (L XYY ) representing a number of customers who (i) purchased a prior vehicle from the first dealer, while (ii) residing in a second-dealer area, associated with the second dealer, and (iii) purchased a subsequent vehicle from the second dealer; and
a first-dealer prior-sale-based loyalty number (L XYX ) representing a number of customers who (i) purchased a prior vehicle from the first dealer, while (ii) residing in the second-dealer area, and (iii) purchased a subsequent vehicle from the first dealer; and
a determine module, of the plurality of modules, configured to cause the processing hardware unit to determine, based on the prior-sale-and-geographic loyalty data, that the second dealer performed worse in terms of prior-sale-and-geographic loyalty performance; a generate module, of the plurality of modules, configured to cause the processing hardware unit to generate, in response to determining that the second dealer performed worse, a performance-improvement object configured to initiate an action by the second dealer to improve sales-and-geographic loyalty performance for the second dealer; and a transmit module, of the plurality of modules, configured to cause the processing hardware unit to transmit the performance-improvement object to a receiving device for use in improving the sales-and-geographic loyalty performance of the second dealer.

2 . The system of claim 1 , wherein the receiving device is a component of a system of the second dealer.

3 . The system of claim 1 , wherein the performance-improvement object indicates a performance-improvement action that the second dealer can take to improve sales-and-geographic loyalty performance.

4 . The system of claim 1 , wherein:
the determine module is a first determine module; the system further comprises a second determine module, of the plurality of modules, configured to cause the processing hardware unit to determine a controllable factor causing, more than other controllable factors, the second dealer to perform poorly compared to the first dealer; and the performance-improvement object indicates the controllable factor determined.

5 . The system of claim 1 , wherein:
the generate module is a first generate module; and the system further comprises a second generate module, of the plurality of modules, configured to cause the processing hardware unit to generate a first dealer first dealer-pump-in sales loyalty (PIL X ), associated with the first dealer, a second pump-in loyalty factor (PIL Y ), associated with the second dealer, a first pump-in loyalty factor (POL X ), associated with the first dealer, a second pump-out loyalty (POL Y ), associated with the second dealer, wherein:
PIL X =L YXX /( L YXX +L YXY );
PIL Y =L XYY /( L XYY +L XYX );
POL X =L XYX /( L XYX +L XYY ); and
POL Y =L YXY /( L YXY +L YXX ).

6 . The system of claim 5 , further comprising a third generate module, of the plurality of modules, configured to cause the processing hardware unit to generate a comparative sales-and-geographic loyalty result based on the first and second pump-in loyalty factors (PIL X ), (PIL Y ) and the first and second pump-in loyalty (POL X ), (POL Y ).

7 . The system of claim 6 , wherein the third module, in being configured to cause the processor to generate the comparative sales-and-geographic loyalty result, causes the processing hardware unit to determine a first-dealer indexed total sales loyalty metric (TSL X ) and a second-dealer indexed total sales loyalty metric (TSL Y ) dealer;
TSL X =PIL X +POL X ; and TSL Y =PIL Y +POL Y .

8 . The system of claim 7 , wherein the third module, in being configured to cause the processor to generate the comparative sales-and-geographic loyalty result, causes the processing hardware unit to determine, with a relatively modest degree of confidence, if TSL X >TSL Y , the conclusion that the second dealer performed worse than the first dealer in terms of prior-sale-and-geographic loyalty performance.

9 . The system of claim 8 , wherein the third module, in being configured to cause the processor to generate the comparative sales-and-geographic loyalty result, causes the processing hardware unit to determine, with a relatively high degree of confidence, if PIL X >PIL Y and POL X >POL Y , that the second dealer performed worse than the first dealer in terms of prior-sale-and-geographic loyalty performance.

10 . The system of claim 6 , wherein the third module, in being configured to cause the processor to generate the comparative sales-and-geographic loyalty result, causes the processing hardware unit to determine, with a relatively high degree of confidence, if PIL X >PIL Y and POL X >POL Y , that the second dealer performed worse than the first dealer in terms of prior-sale-and-geographic loyalty performance.

11 . The system of claim 6 , wherein:
the first module, in being configured to cause the processing hardware unit to generate the performance-improvement object for the second dealer, is configured to cause the processing hardware unit to determine in which of multiple prior-sales-geography-based segments the second dealer performed worse with respect to a pre-established benchmark; and the performance-improvement object indicates a most-room-to-improve category.

12 . A non-transitory storage device comprising a plurality of modules configured to perform various operations, the modules comprising:
an obtain module, of the plurality of modules, configured to cause a processing hardware unit to obtain, regarding a pair of dealers, including a first dealer (X) and a second dealer (Y), prior-sale-and-geographic loyalty data comprising:
a first-dealer geography-based loyalty number (L YXX ) representing a number of customers who (i) purchased a prior vehicle from the second dealer, while (ii) residing in a first-dealer area, associated with the first dealer, and (iii) purchased a subsequent vehicle from the first dealer;
a second-dealer prior-sale-based loyalty number (L YXY ) representing a number of customers who (i) purchased a prior vehicle from the second dealer, while (ii) residing in the first-dealer area, and (iii) purchased a subsequent vehicle from the second dealer;
a second-dealer geography-based loyalty number (L XYY ) representing a number of customers who (i) purchased a prior vehicle from the first dealer, while (ii) residing in a second-dealer area, associated with the second dealer, and (iii) purchased a subsequent vehicle from the second dealer; and
a first-dealer prior-sale-based loyalty number (L XYX ) representing a number of customers who (i) purchased a prior vehicle from the first

Assignees

• Gm Global Tech Operations Llc

Inventors

• Inman Robert R
• Harbaugh Michael S

Classifications

• G06Q30/0205 Primary

  based on location or geographical consideration · CPC title