Method and system for providing promotion platform to expose information of the mobile application

Patent metadata

Field	Value
Publication number	US-2016196585-A1
Application number	US-201514836589-A
Country	US
Kind code	A1
Filing date	Aug 26, 2015
Priority date	Jan 7, 2015
Publication date	Jul 7, 2016
Grant date	—

Abstract

Provided is a promotion platform providing method and system that may display information of a mobile application. The method includes receiving registration request signals from service provider terminals, the registration request signals each including an identifier of a mobile application to be registered in a computer-implemented promotion platform; registering, at the computer-implemented promotion platform, a plurality of different mobile applications based on the registration request signals; determining, at the computer-implemented promotion platform, a target application associated with a first application and a content item for a user to enter the computer-implemented promotion platform through the first application; and displaying an application (App) information screen to the user having entered a promotion platform through the first application among the plurality of different mobile applications. The App information screen includes a content area and a promotion area associated with at least one of the plurality of different mobile applications.

First claim

What is claimed is:

1 . A method of providing a computer-implemented promotion platform by a promotion platform service providing apparatus, the method comprising:
receiving registration request signals from service provider terminals, the registration request signals each comprising an identifier of a mobile application to be registered in a computer-implemented promotion platform; registering, at the computer-implemented promotion platform, a plurality of different mobile applications based on the registration request signals; determining, at the computer-implemented promotion platform, a target application associated with a first application and a content item for a user to enter the computer-implemented promotion platform through the first application; and displaying an application (App) information screen to the user having entered a promotion platform through the first application among the plurality of different mobile applications, wherein the App information screen comprises a content area and a promotion area associated with at least one of the plurality of different mobile applications, and wherein the promotion area is associated with the target application, and the content area associated with the content item.

2 . The method of claim 1 , wherein the displaying of the App information screen comprises displaying information data of the first application on the App information screen as a compensation for the first application that has allowed the user to enter the computer-implemented promotion platform.

3 . The method of claim 1 , wherein the displaying of the App information screen comprises displaying retargeting information on the content area, and
wherein at least one of a number of displays of the retargeting information and a number of clicks on the retargeting information is calculated by the computer-implemented promotion platform.

4 . The method of claim 3 , further comprising:
determining distribution amounts of revenues acquired through the retargeting information to the plurality of different mobile applications; and distributing the revenues based on the determined distribution amounts.

5 . The method of claim 1 , wherein the displaying of the App information screen comprises displaying retargeting information to the user having revisited the computer-implemented promotion platform based on the user reaction to external information displayed on the App information screen and a tracking log.

6 . The method of claim 1 , wherein the displaying of the App information screen comprises displaying the App information screen by applying a weight to each of the mobile applications based on a number of users having entered the computer-implemented promotion platform through the respective mobile application.

7 . The method of claim 1 , wherein the displaying of the App information screen comprises displaying external information based on at least one of a level of user interest and a similarity between pieces of external information.

8 . The method of claim 1 , wherein the displaying of the App information screen comprises displaying information data of the target application based on a popularity of the target application among the mobile applications, and
wherein the popularity of the target application is determined based on at least one of a number of users having entered the computer-implemented promotion platform through the target application and a number of clicks on the target application.

9 . The method of claim 1 , wherein the user having entered the promotion platform through the first application receives, from the target application, a compensation according to performing an operation designated in a promotion of the target application among promotions of the plurality of different mobile applications displayed through the computer-implemented promotion platform.

10 . The method of claim 1 , wherein the computer-implemented promotion platform shares traffic of users of each of the different mobile applications.

11 . The method of claim 1 , wherein the first application provides a compensation to the user according to an entry into the computer-implemented promotion platform through the first application.

12 . A non-transitory computer-readable storage medium comprising a program that, when executed by one or more processors of a computer-implemented promotion platform providing apparatus, causes the computer-implemented promotion platform providing apparatus to perform the method of claim 1 .

13 . A promotion platform system comprising:
a registration request transceiver configured to receive registration request signals from service provider terminals, the registration request signals each comprising an identifier of a mobile application to be registered in a computer-implemented promotion platform of the promotion platform system; a register configured to register a plurality of different mobile applications to the computer-implemented promotion platform based on the registration request signals; a processor comprising a promotion matching module configured to determine a target application associated with a first application and a content item for a user to enter the computer-implemented promotion platform through the first application; and a display controller configured to display an application (App) information screen to the user having entered a promotion platform through the first application among the plurality of different mobile applications, wherein the App information screen comprises a content area and a promotion area associated with at least one of the plurality of different mobile applications, and wherein the promotion area is associated with the target application, and the content area associated with the content item.

14 . The promotion platform system of claim 13 , wherein the display controller is configured to display information data of the first application on the App information screen as a compensation for the first application that has allowed the user to enter the computer-implemented promotion platform.

15 . The promotion platform system of claim 13 , wherein the display controller is configured to display retargeting information on the content area, and
wherein at least one of a number of displays of the retargeting information and a number of clicks on the retargeting information is calculated by the computer-implemented promotion platform.

16 . The promotion platform system of claim 15 , further comprising:
a revenue distributor configured to determine distribution amounts of revenues acquired through the retargeting information to the plurality of different mobile applications, and to distribute the revenues based on the determined distribution amounts.

17 . The promotion platform system of claim 13 , wherein the display controller is configured to display retargeting information to a user having revisited the computer-implemented promotion platform based on the user reaction to external information displayed on the App information screen and a tracking log.

18 . The promotion platform system of claim 13 , wherein the display controller is configured to display the App information screen by applying a weight to each of the mobile applications based on a number of users having entered the computer-implemented promotion platform through the respective mobile application.

19 . The promotion platform system of claim 13 , wherein the display controller is configured to display external information based on at least one of a le

Assignees

• Nhn Entertainment Corp

Inventors

• Song Eun Young

Classifications

• G06Q30/0207

  Discounts or incentives, e.g. coupons or rebates · CPC title

• G06Q30/0267 Primary

  Wireless devices · CPC title

• G06Q30/0241 Primary

  Advertisements · CPC title