Method, system, and recording medium for measuring effect of providing informational data

Patent metadata

Field	Value
Publication number	US-2016192004-A1
Application number	US-201514949200-A
Country	US
Kind code	A1
Filing date	Nov 23, 2015
Priority date	Dec 30, 2014
Publication date	Jun 30, 2016
Grant date	—

Abstract

Provided is a method, system, and non-transitory recording medium for analyzing the effect of providing informational data. An informational data effect analyzing method implemented in a computer to analyze, through a communication network, the effect of providing informational data that is provided through broadcast media, may include storing, by a processor of the computer, view history information about content corresponding to informational data that is viewed through the broadcast media with respect to the informational data that is provided to terminals of users of the broadcast media through the broadcast media, storing, by the processor, online action information about an online action taken on the Internet in association with the content, and analyzing, by the processor, the informational data effect based on a matching between the view history information and the online action information about the content.

First claim

What is claimed is:

1 . An informational data effect analyzing method, implemented in a computer to analyze, through a communication network, an effect of providing informational data through broadcast media, the method comprising:
storing, by a processor of the computer, view history information about content corresponding to informational data that is viewed through the broadcast media with respect to the informational data that is provided to terminals of users of the broadcast media through the broadcast media; storing, by the processor, online action information about an online action taken on the Internet in association with the content; and analyzing, by the processor, the informational data effect based on a match between the view history information and the online action information about the content.

2 . The method of claim 1 , wherein the view history information comprises local information about a region in which the content is viewed, and
the analyzing of the informational data effect comprises determining whether a location of a terminal having taken an online action associated with the content matches the local information.

3 . The method of claim 1 , wherein the storing of the view history information comprises storing information about a member of a household using the broadcast media, and
the analyzing of the informational data effect comprises determining whether a user having taken an online action associated with the content is the member.

4 . The method of claim 1 , wherein the storing of the view history information comprises storing an effect measurement time set to the informational data, and
the analyzing of the informational data effect comprises determining whether an online action associated with the content is taken within the effect measurement time after broadcasting the content in response to providing the informational data.

5 . The method of claim 1 , wherein the analyzing of the informational data effect comprises determining whether content associated with an online action taken on the Internet is content actually viewed using the broadcast media, based on the view history information.

6 . The method of claim 1 , wherein the view history information comprises network connection information used at the broadcast media to view the content, and
the analyzing of the informational data effect comprises determining whether network connection information of a terminal having taken an online action associated with the content matches the network connection information used at the broadcast media.

7 . The method of claim 1 , wherein the storing of the view history information comprises:
storing local information about a region in which the content is viewed; and storing an effect measurement time set to the informational data, and the analyzing of the informational data effect comprises determining whether a location of a terminal having taken an online action associated with the content matches the local information and whether the online action associated with the content is taken within the effect measurement time after broadcasting the content.

8 . The method of claim 7 , wherein the storing of the view history information comprises storing information about a member of a household using the broadcast media, and
the analyzing of the informational data effect comprises determining whether a user having taken the online action associated with the content is the member in response to a match between the location of the terminal having taken the online action associated with the content and the local information.

9 . The method of claim 1 , further comprising:
providing a result of analyzing the informational data effect to a party associated with the informational data.

10 . The method of claim 9 , wherein the providing of the result comprises providing information of an online action associated with the content that matches the view history information.

11 . The method of claim 1 , further comprising:
providing reward information to a user that allows the view history information and the online action information to be public for analyzing the informational data effect.

12 . A non-transitory computer-readable recording medium storing instructions to control a computer system to analyze, through a communication network, an effect of providing informational data through broadcast media, wherein the instructions control the computer system to perform the steps comprising:
storing view history information about content corresponding to informational data that is viewed through the broadcast media with respect to the informational data that is provided to terminals of users of the broadcast media through the broadcast media; storing online action information about an online action taken on the Internet in association with the content; and analyzing the informational data effect based on a match between the view history information and the online action information about the content.

13 . An informational data effect analyzing system to analyze, through a communication network, an effect of providing informational data through broadcast media, the system comprising:
at least one processor, wherein the at least one processor comprises: a manager configured to manage view history information about content corresponding to informational data that is viewed through the broadcast media with respect to the informational data that is provided to terminals of users of the broadcast media through the broadcast media and online action information about an online action taken on the Internet in association with the content; and an analyzer configured to analyze the informational data effect based on a matching between the view history information and the online action information about the content.

14 . The system of claim 13 , wherein the view history information comprises local information about a region in which the content is viewed, and
the analyzer is further configured to determine whether a location of a terminal having taken an online action associated with the content matches the local information.

15 . The system of claim 13 , wherein the manager is further configured to manage information about a member of a household using the broadcast media, and
the analyzer is further configured to determine whether a user having taken an online action associated with the content is the member.

16 . The system of claim 13 , wherein the manager is further configured to manage an effect measurement time set to the informational data, and
the analyzer is further configured to determine whether an online action associated with the content is taken within the effect measurement time after broadcasting the content in response to providing the informational data.

17 . The system of claim 13 , wherein the analyzer is further configured to determine whether content associated with an online action taken on the Internet is content actually viewed using the broadcast media, based on the view history information.

18 . The system of claim 13 , wherein the view history information comprises network connection information used at the broadcast media to view the content, and
the analyzer is further configured to determine whether network connection information of a terminal having taken an online action associated with the content matches the network connection information used at the broadcast media.

19 . The system of claim 13 , wherein the at least one processor furth

Assignees

• Naver Corp

Inventors

• Jeong Hyeon Su

Classifications

• H04N21/4524

  involving the geographical location of the client (retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00) · CPC title

• H04N21/4667 Primary

  Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections · CPC title

• H04N21/44222

  Analytics of user selections, e.g. selection of programmes or purchase activity (monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33) · CPC title

• H04N21/4784

  receiving rewards · CPC title

• H04N21/4532

  involving end-user characteristics, e.g. viewer profile, preferences (monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18) · CPC title