Advertisement Placement Prioritization

Patent metadata

Field	Value
Publication number	US-2016171532-A1
Application number	US-201414566366-A
Country	US
Kind code	A1
Filing date	Dec 10, 2014
Priority date	Dec 10, 2014
Publication date	Jun 16, 2016
Grant date	—

Abstract

Techniques for advertisement placement prioritization are described. In one or more implementations, a likely line of sight of a viewer of an event to a focus point of the event is determined. Then, a relative location of one or more display devices is identified in relation to the likely line of sight of the viewer. In addition, a priority level is assigned to respective display devices based on corresponding relative locations in relation to the likely line of sight. Further, various demographics and characteristics of audience members can be obtained to determine context-sensitive media content associated with the audience members to present via relatively higher priority display devices. Also, performances of event participants can be determined based on commentary analysis and used to determine context-sensitive media content associated with the event participants to present via the higher priority ad boards.

First claim

What is claimed is:

1 . A computer-implemented method comprising:
determining, by a computing device, a likely line of sight of a viewer of an event to a focus point of the event based on a location of the focus point relative to a location of the viewer; identifying, by the computing device, a relative location of one or more display devices in relation to the likely line of sight of the viewer; assigning, by the computing device, a priority level to a respective said display device based on the identifying; and initiating a display of media content via the respective display device based on the priority level.

2 . A computer-implemented method as recited in claim 1 , wherein the priority level associated with the respective said display device is determined based on a field of view of the viewer of the event in relation to the likely line of sight.

3 . A computer-implemented method as recited in claim 1 , wherein the priority level associated with the respective said display device is determined based on a viewing angle of the viewer in relation to the likely line of sight and an axis that is normal to the respective said display device.

4 . A computer-implemented method as recited in claim 1 , further comprising:
measuring a first distance along the likely line of sight from the respective said display device to the focus point; measuring a second distance along the likely line of sight from the respective said display device to the viewer of the event; and determining the priority level associated with the respective said display device based on the priority level being one or more of substantially inversely proportional to the first distance or substantially inversely proportional to a square root of the second distance.

5 . A computer-implemented method as recited in claim 1 , further comprising:
determining a number of people that can view the respective said display device when focusing on the focus point; determining the priority level associated with the respective said display device based on the priority level being substantially proportional to the number of people that can view the respective said display device when focusing on the focus point.

6 . A computer-implemented method as recited in claim 1 , further comprising:
obtaining one or more demographics associated with the viewer of the event; determining a context of the viewer of the event based on the one or more demographics; and selecting one or more advertisements to display via the respective said display device based on the context of the viewer of the event.

7 . A computer-implemented method as recited in claim 1 , further comprising modifying, based on a field of view associated with the viewer of the event, a priority level associated with one or more additional display devices that are proximate to the respective said display device.

8 . A computer-implemented method as recited in claim 1 , further comprising:
using image recognition to determine one or more characteristics of the viewer of the event; and selecting context-sensitive media content to display via the respective said display device based on the determined characteristics of the viewer of the event.

9 . A computer-implemented method as recited in claim 1 , further comprising selecting context-sensitive media content to display via the respective said display device based on a current performance of one or more participants of the event.

10 . A computer-implemented method as recited in claim 9 , further comprising determining the current performance of the one or more participants of the event by at least analyzing audible commentary associated with the event.

11 . A computing device, comprising:
one or more processors; and a memory having instructions that are executable by the one or more processors to implement a prioritization module that is configured to:
determine an axis formed between a viewer of an event and a focus point of the event;
identify a relative location of one or more display devices in relation to the axis;
assign a priority level to a respective said display device based on the identified relative location of the respective said display device; and
initiate a display of media content via the respective said display device based on the priority level.

12 . A computing device as recited in claim 11 , wherein the priority level of the respective said display device is based on a distance from the relative location of the respective said display device to the focus point of the event.

13 . A computing device as recited in claim 11 , wherein the priority level of the respective said display device is based on a distance from the relative location of the respective said display device to the viewer of the event.

14 . A computing device as recited in claim 11 , wherein the prioritization module is further configured to:
determine an additional axis that is normal to the respective said display device; determine a viewing angle of the viewer of the event that is formed between the axis and the additional axis; and determine the priority level of the respective display device based on the viewing angle of the viewer of the event.

15 . A computing device as recited in claim 11 , wherein the priority level of the respective said display device is determined based on a field of view of the viewer of the event in relation to the axis.

16 . A computing device as recited in claim 15 , wherein the field of view is based on a threshold of peripheral vision of the viewer of the event.

17 . A computing device as recited in claim 11 , wherein:
the respective said display device is viewable by a number of audience members including the viewer of the event; and the priority level of the respective said display device is based on the number of audience members that can view the respective said display device when focusing on the focus point.

18 . Computer-readable storage memory comprising stored instructions that are executable by a computing device to implement a prioritization module configured to perform operations comprising:
determining a likely line of sight from a viewer of an event to a focus point of the event based on a location of the focus point relative to a location of the viewer; identifying relative locations of a plurality of display devices in relation to the likely line of sight of the viewer of the event; assigning a priority level to respective said display devices based at least on the relative locations of the plurality of display devices in relation to the likely line of sight of the viewer of the event; and initiating a display of media content via one or more of the plurality of display devices based corresponding priority levels.

19 . Computer-readable storage memory as recited in claim 18 , wherein the priority level is determined based on a viewing angle of the person attending the event that is formed between the likely line of sight and an axis that is normal to the respective said display devices.

20 . Computer-readable storage memory as recited in claim 18 , wherein:
the priority score is inversely proportional to the a first distance from a respective said display device to the viewer; or the priority score is inversely proportional to a square root of a second distance from the respective said display device to the focus point.

Assignees

• Adobe Systems Inc

Inventors

• Goyal Vishu
• Sethi Vikram
• Kumar Sinha Sparsh
• Bhatt Sameer
• Garg Rishub

Classifications

• G06Q30/0252 Primary

  based on events or environment, e.g. weather or festivals · CPC title