Remarketing based on customized consumption intervals

Patent metadata

Field	Value
Publication number	US-2016162935-A1
Application number	US-201414563743-A
Country	US
Kind code	A1
Filing date	Dec 8, 2014
Priority date	Dec 8, 2014
Publication date	Jun 9, 2016
Grant date	—

Abstract

The present disclosure relates, in part, to systems and methods that provide for effectively remarketing a product to a user based on a customized consumption interval. In particular, a system can maintain a social networking profile associated with a user that includes personal information associated with the user. The system can further identify a purchase of a product and generate a customized consumption interval for the product based on the personal information associated with the user. Using the customized consumption interval, the system can more efficiently remarket a product to the user.

First claim

What is claimed is:

1 . A method comprising:
maintaining, using at least one processor, a social networking profile associated with a user of a social networking system, the social networking profile comprising personal information associated with the user; identifying a purchase of a product by the user; generating a customized consumption interval for the product based on the personal information in the social networking profile associated with the user; remarketing the product or another product to the user based on the customized consumption interval.

2 . The method of claim 1 , wherein the personal information comprises one or more of a location, an age, a family size, or a gender associated with the user.

3 . The method of claim 1 , further comprising:
identifying one or more related users associated with the user; identifying personal information associated with the one or more related users; and generating the customized consumption interval based, at least in part, on the personal information associated with the one or more related users.

4 . The method of claim 1 , wherein generating the customized consumption interval is further based on social networking information associated with the user of the social networking system.

5 . The method of claim 1 , wherein identifying a purchase of the product comprises identifying a purchase of the product through the social networking system.

6 . The method of claim 1 , wherein identifying a purchase of the product comprises identifying a purchase of the product through a third-party web site.

7 . The method of claim 1 , wherein the customized consumption interval comprises an estimated period of time in which the product will be consumed.

8 . The method of claim 1 , wherein the customized consumption interval corresponds to consumption of the product by the user.

9 . The method of claim 1 , wherein the customized consumption interval corresponds to consumption of the product by the user and one or more related users associated with the user.

10 . The method of claim 1 , wherein generating a customized consumption interval comprises:
identifying a default consumption interval based on the identified purchase of the product; and modifying the default consumption interval based on the personal information associated with the user.

11 . The method of claim 1 , wherein generating a customized consumption interval comprises calculating the customized consumption interval using multiple types of personal information associated with the user, and wherein each of the multiple types of personal information results in a corresponding modification of the customized consumption interval.

12 . The method of claim 1 , wherein generating a customized consumption interval comprises looking up a consumption interval value on a table that maps personal information to one or more values associated with a consumption interval for the product.

13 . The method of claim 1 , wherein remarketing the product or another product to the user comprises providing remarketing content to the user via the social networking system.

14 . The method of claim 1 , wherein remarketing the product or another product to the user comprises remarketing a product related to the product.

15 . The method of claim 1 , further comprising:
identifying a subsequent purchase related to the product by the user; modifying the customized consumption interval based on the identified subsequent purchase; and remarketing the product or another product to the user based on the modified customized consumption interval.

16 . A method comprising:
maintaining, using at least one processor, social networking profiles associated with a user and a related user associated with the user of a social networking system, the social networking profiles comprising personal information associated with the user and the related user; identifying a purchase of a product by the user or by the related user; generating a customized consumption interval for the product based on the identified purchase of the product and the personal information associated with the user and the related user; and remarketing the product or another product to at least one of the user or the related user based on the customized consumption interval.

17 . The method of claim 16 , wherein the personal information associated with the user or the related user comprises at least one of a gender, an age, or an address of the user or the related user.

18 . The method of claim 16 , further comprising determining that that the related user has the same address as the user.

19 . The method of claim 18 , wherein the customized consumption interval corresponds to consumption of the product by the user and the related user based on the determination that the related user has the same address as the user.

20 . A system comprising:
at least one processor; and at least one non-transitory computer readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to:
maintain a social networking profile associated with a user of a social networking system, the social networking profile comprising personal information associated with the user;
identify a purchase of a product by the user;
generate a customized consumption interval for the product based on the personal information associated with the user; and
remarket the product or another product to the user based on the customized consumption interval.

Assignees

• Facebook Inc

Inventors

• Linden Lee Charles
• Lewis Benjamin
• Crow Dwight Ewing

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06Q30/0202

  Market predictions or forecasting for commercial activities · CPC title

• H04L67/306

  User profiles · CPC title

• G06Q30/0251 Primary

  Targeted advertisements · CPC title

• H04L69/28

  Timers or timing mechanisms used in protocols · CPC title