Method and system for identifying geographic-based lifestyle information

Patent metadata

Field	Value
Publication number	US-2016162918-A1
Application number	US-201414564585-A
Country	US
Kind code	A1
Filing date	Dec 9, 2014
Priority date	Dec 9, 2014
Publication date	Jun 9, 2016
Grant date	—

Abstract

A method for identifying geographic-based lifestyle groups includes: storing consumer profiles, each profile including data related to consumers including a geographic location and consumer characteristics and purchase behaviors; receiving a lifestyle group request, the request including a geographic indicator; identifying a plurality of geographic areas based on the geographic indicator; identifying a group of consumer profiles for each geographic area where the geographic location is included in the respective geographic area; identifying a consumer lifestyle for each geographic area based on a correspondence between consumer characteristics and/or purchase behaviors included in a lifestyle rule associated with the respective consumer lifestyle and the consumer characteristics and purchase behaviors included in each consumer profile in the area's group of consumer profiles; and transmitting data associated with the identified plurality of geographic areas and corresponding identified consumer lifestyle in response to the received lifestyle group request.

First claim

What is claimed is:

1 . A method for identifying geographic-based lifestyle groups, comprising:
storing, in a profile database, a plurality of consumer profiles, wherein each consumer profile includes data related to one or more consumers including at least a geographic location and one or more consumer characteristics and one or more purchase behaviors associated with each consumer of the related one or more consumers; receiving, by a receiving device, a lifestyle group request, wherein the lifestyle group request includes at least one geographic indicator; identifying, by a processing device, a plurality of geographic areas based on each of the at least one geographic indicator; identifying, by the processing device, a group of consumer profiles for each geographic area of the plurality of geographic areas where the geographic location included in each consumer profile of the respective group of consumer profiles is included in the respective geographic area; identifying, by the processing device, at least one consumer lifestyle for each geographic area of the plurality of geographic areas based on a correspondence between the one or more associated consumer characteristics and/or purchase behaviors included in a lifestyle rule associated with the respective consumer lifestyle and the one or more consumer characteristics and one or more purchase behaviors included in each consumer profile in the group of consumer profiles identified for the respective geographic area; and transmitting, by a transmitting device, data associated with the identified plurality of geographic areas and corresponding identified at least one consumer lifestyle in response to the received lifestyle group request.

2 . The method of claim 1 , further comprising:
storing, in a transaction database, a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction including at least a consumer identifier associated with a consumer involved in the related payment transaction and transaction data; and identifying, by the processing device, the one or more purchase behaviors included in each consumer profile based on the transaction data included in each transaction data entry stored in the transaction database that includes a consumer identifier associated with a consumer included in the one or more consumers related to the respective consumer profile.

3 . The method of claim 1 , wherein the at least one geographic indicator includes at least one of: a geographic location, a geographic area, one or more municipalities, one or more school districts, and a distance to a geographic location.

4 . The method of claim 1 , further comprising:
generating, by the processing device, a heatmap of a geographic region, wherein the geographic region includes each of the plurality of geographic areas, the heatmap illustrates a density of consumers associated with the consumer lifestyle identified for each of the plurality of geographic areas, and the density of consumers is based on a number of consumer profiles or a number of consumers related to consumer profiles included in the identified group of consumer profiles for the respective geographic area where the included one or more consumer characteristics and one or more purchase behaviors correspond to the one or more associated consumer characteristics and/or purchase behaviors included in the lifestyle rule associated with the associated consumer lifestyle.

5 . The method of claim 4 , wherein transmitting data associated with the identified plurality of geographic areas and corresponding identified at least one consumer lifestyle includes transmitting the generated heatmap.

6 . The method of claim 1 , further comprising:
generating, by the processing device, a map of a geographic region including each of the plurality of geographic areas; and illustrating, by the processing device, each geographic area of the plurality of geographic areas and the corresponding at least one consumer lifestyle on the generated map.

7 . The method of claim 6 , wherein transmitting data associated with the identified plurality of geographic areas and corresponding identified at least one consumer lifestyle includes transmitting the generated map.

8 . The method of claim 1 , further comprising:
storing, in a memory, one or more lifestyle rules, wherein each lifestyle rule is associated with a consumer lifestyle and includes one or more associated consumer characteristics and/or purchase behaviors, wherein the at least one consumer lifestyle identified for each geographic area of the plurality of geographic areas is based on the one or more lifestyle rules stored in the memory.

9 . The method of claim 8 , wherein
the lifestyle group request further includes one or more lifestyle rules, and the at least one consumer lifestyle identified for each geographic area of the plurality of geographic areas is based on the one or more lifestyle rules stored in the memory.

10 . The method of claim 1 , wherein the lifestyle group request further includes one or more consumer lifestyles, and the method further comprises:
identifying, by the processing device, a lifestyle rule associated with each consumer lifestyle included in the received lifestyle group request, wherein each identified lifestyle rule includes one or more consumer characteristics and/or purchase behaviors associated with the respective consumer lifestyle, wherein the at least one consumer lifestyle identified for each geographic area of the plurality of geographic areas is based on the identified lifestyle rules.

11 . The method of claim 1 , further comprising:
storing, in a memory, a plurality of lifestyle rules, wherein each lifestyle rule is associated with a consumer lifestyle and includes one or more associated consumer characteristics and/or purchase behaviors, wherein the lifestyle group request further includes a plurality of consumer lifestyles, and the at least one consumer lifestyle identified for each geographic area of the plurality of geographic areas is included in the plurality of consumer lifestyles and is based on the corresponding lifestyle rule stored in the memory that is associated with the respective consumer lifestyle.

12 . A system for identifying geographic-based lifestyle groups, comprising:
a profile database configured to store a plurality of consumer profiles, wherein each consumer profile includes data related to one or more consumers including at least a geographic location and one or more consumer characteristics and one or more purchase behaviors associated with each consumer of the related one or more consumers; a receiving device configured to receive a lifestyle group request, wherein the lifestyle group request includes at least one geographic indicator; a processing device configured to
identify a plurality of geographic areas based on each of the at least one geographic indicator,
identify a group of consumer profiles for each geographic area of the plurality of geographic areas where the geographic location included in each consumer profile of the respective group of consumer profiles is included in the respective geographic area, and
identify at least one consumer lifestyle for each geographic area of the plurality of geographic areas based on a correspondence between the one or more associated consumer characteristics and/or purchase behaviors included in a lifestyle rule associated with the respective consumer lifestyle and the one or more consumer characteristics and one or more purchase behaviors included in each consumer profile in the group of consumer profiles identified for

Assignees

• Mastercard International Inc

Inventors

• Bodo Loralee
• Swingle Annemarie

Classifications

• G06Q30/0205 Primary

  based on location or geographical consideration · CPC title