System and method for providing a single input field having multiple processing possibilities

Patent metadata

Field	Value
Publication number	US-2016155184-A1
Application number	US-201615018497-A
Country	US
Kind code	A1
Filing date	Feb 8, 2016
Priority date	Mar 31, 2014
Publication date	Jun 2, 2016
Grant date	—

Abstract

Disclosed herein are methods for providing a buy option to social networking communications. The method includes communicating with a social networking site that posts images from posting entities to receiving entities. The image can have data that points to a product database. The data is processed to determine whether there is a sale-related intent such as a product in a product database. The data is used to access a database of products for sale from the merchant. When the sale-related intent applies, the system transmits the image through the social networking site with a buy button associated with the transmission such that a recipient can easily purchase a product.

First claim

We claim:

1 . A method comprising:
receiving a posting of an image or a video through a social networking site in which users share posts of items comprising images or videos to yield posted items, wherein the social networking site receives and transmits the posted items from a posting entity to receiving entities; analyzing the image or the video for associated text-based data; determining whether the associated text-based data identifies a product within a product database for sale from the posting entity to yield a determination; and when the determination indicates that there is no reference to the product in the product database:
transmitting the image or the video input through the social networking site without a buy now button; and
when the determination indicates that the image or the video references the product in the product database, and thus indicating a sale-related intent:
transmitting the image or the video through the social networking site with a buy option associated with the image or the video;
receiving a purchase interaction associated with the buy option; and
processing a purchase of an item based on the purchase interaction.

2 . The method of claim 1 , wherein the social networking site is one of Pinterest or Instagram.

3 . The method of claim 1 , wherein determining whether the image or the video is associated with the product in the product database from the posting entity comprises communicating between the social networking site and the product database via an application programming interface.

4 . The method of claim 1 , wherein processing delivery of the item comprises:
managing a payment for the item via a payment account associated with the social networking site in which the payment account is not stored with the posting entity; and informing the posting entity selling the item through an application programming interface to ship the item.

5 . The method of claim 1 , wherein a user has a pre-existing account storing preferences governing how the image or the video and the buy option are presented.

6 . The method of claim 1 , wherein the buy option comprises a one-click purchasing option.

7 . The method of claim 1 , wherein receiving the purchase interaction is received from a recipient of the image or the video.

8 . A system comprising:
a processor; and a computer-readable storage device storing instructions, which, when executed by the processor, cause the processor to perform operations comprising: receiving a posting of an image or a video through a social networking site, wherein the social networking site receives and transmits posted images or videos from a posting entity to receiving entities; analyzing the image or the video for associated text-based data; determining whether the associated text-based data identifies a product within a product database for sale from the posting entity to yield a determination; and when the determination indicates that there is no reference to the product in the product database:
transmitting the image or the video through the social networking site without an option to buy; and
when the determination indicates that the image references the product in the product database, and thus indicating a sale-related intent:
transmitting the image or the video through the social networking site with a buy option associated with the image or the video;
receiving a purchase interaction associated with the buy option; and
processing a purchase of an item based on the purchase interaction.

9 . The system of claim 8 , wherein the social networking site is one of Pinterest or Instagram.

10 . The system of claim 8 , wherein determining whether the image or the video is associated with the product in the product database from the posting entity comprises communicating between the social networking site and the product database via an application programming interface.

11 . The system of claim 8 , wherein processing delivery of the item comprises managing a payment for the item and informing the posting entity selling the item through an application programming interface to ship the item.

12 . The system of claim 8 , wherein a user has a pre-existing account storing preferences governing how the image or the video and the buy option are presented.

13 . The system of claim 8 , wherein receiving the purchase interaction is received from a recipient of the image or the video.

14 . The system of claim 8 , wherein receiving the purchase interaction is received from a recipient of the image or the video.

15 . A computer-readable storage device storing instructions, which, when executed by a processor, cause the processor to perform operations comprising:
receiving a posting of an image or a video through a social networking site, wherein the social networking site receives and transmits posted images or videos from a posting entity to receiving entities; analyzing the image or the video for associated text-based data; determining whether the associated text-based data identifies a product within a product database for sale from the posting entity to yield a determination; and when the determination indicates that there is no reference to the product in the product database:
transmitting the image or the video through the social networking site without an option to buy; and
when the determination indicates that the image references the product in the product database, and thus indicating a sale-related intent: transmitting the image or the video through the social networking site with a buy option associated with the image or the video;
receiving a purchase interaction associated with the buy option; and
processing a purchase of an item based on the purchase interaction.

16 . The computer-readable storage device of claim 15 , wherein the social networking site is one of Pinterest or Instagram.

17 . The computer-readable storage device of claim 15 , wherein determining whether the image or the video is associated with the product in the product database from the posting entity comprises communicating between the social networking site and the product database via an application programming interface.

18 . The computer-readable storage device of claim 15 , wherein processing delivery of the item comprises managing a payment for the item and informing the posting entity selling the item through an application programming interface to ship the item.

19 . The computer-readable storage device of claim 15 , wherein receiving the purchase interaction is received from a recipient of the image or the video.

20 . The computer-readable storage device of claim 15 , wherein the buy option comprises a one-click purchasing option.

Assignees

• Monticello Entpr Llc

Inventors

• Isaacson Thomas M
• Durham Ryan C

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06F18/24

  Classification techniques · CPC title

• G06F17/30864

  Physics · mapped topic

• G06Q30/0635 Primary

  replenishment orders; recurring orders · CPC title

• G06K9/6267

  Physics · mapped topic