System and method for providing a single input field having multiple processing possibilities

Patent metadata

Field	Value
Publication number	US-2016155175-A1
Application number	US-201615018934-A
Country	US
Kind code	A1
Filing date	Feb 9, 2016
Priority date	Mar 31, 2014
Publication date	Jun 2, 2016
Grant date	—

Abstract

Disclosed herein are methods for providing a buy option to social networking communications. The method includes communicating with a social networking site that posts text, images and/or videos from posting entities to receiving entities. The posting can have data that points to a product database. The data is processed to determine whether there is a sale-related intent. The data is used to access a database of products for sale from the merchant. When the sale-related intent applies, the system transmits the posting through the social networking site with a buy button associated with the transmission such that a recipient can easily purchase a product.

First claim

We claim:

1 . A method comprising:
receiving a posting of an image or a video through a social networking site, wherein the social networking site receives and transmits posted items from a posting entity to receiving entities, wherein the posted items comprise at least one of text, images, and videos; identifying data associated with the posting; determining whether the data identifies a product within a database of products for sale from the posting entity to yield a determination; and when the determination indicates that there is no reference to the product in the database of products: transmitting the posting through the social networking site without an option to buy; and when the determination indicates that the posting references the product in the database of products, and thus indicating a sale-related intent:
transmitting the posting through the social networking site with a buy option associated with the product;
receiving a purchase interaction from a buyer associated with the buy option; and
transitioning the buyer from the social networking site to a deep link in a site operated by the posting entity.

2 . The method of claim 1 , wherein the social networking site is Facebook.

3 . The method of claim 1 , wherein the posting entity is merchant.

4 . The method of claim 1 , wherein the deep link within the site of the posting entity comprises a state in the site of the posting entity in which a user of the social networking site can purchase the product.

5 . The method of claim 4 , wherein the site of the posting entity receives a payment of the product from the user of the social networking site.

6 . The method of claim 5 , wherein the site of the posting entity delivers the product to the user of the social networking site.

7 . The method of claim 1 , wherein the social networking site determines whether the posting is associated with the product in the database of products from the posting entity via an application programming interface between the social networking site and the database of products.

8 . A system comprising:
a processor; and a computer-readable storage medium storing instructions which, when executed by the processor, cause the processor to perform operations comprising:
receiving a posting of an image or a video through a social networking site, wherein the social networking site receives and transmits posted items from a posting entity to receiving entities, wherein the posted items comprise at least one of text, images, and videos;
identifying data associated with the posting;
determining whether the data identifies a product within a database of products for sale from the posting entity to yield a determination; and
when the determination indicates that there is no reference to the product in the database of products:
transmitting the posting through the social networking site without an option to buy; and

when the determination indicates that the posting references the product in the database of products, and thus indicating a sale-related intent:
transmitting the posting through the social networking site with a buy option associated with the product;
receiving a purchase interaction from a buyer associated with the buy option; and
transitioning the buyer from the social networking site to a deep link in a site operated by the posting entity.

9 . The system of claim 8 , wherein the social networking site is Facebook.

10 . The system of claim 8 , wherein the posting entity is merchant.

11 . The system of claim 8 , wherein the deep link within the site of the posting entity comprises a state in the site of the posting entity in which a user of the social networking site can purchase the product.

12 . The system of claim 8 , wherein the site of the posting entity receives a payment of the product from a user of the social networking site.

13 . The system of claim 12 , wherein the site of the posting entity delivers the product to the user of the social networking site.

14 . The system of claim 8 , wherein the social networking site determines whether the posting is associated with the product in the database of products from the posting entity via an application programming interface between the social networking site and the database of products.

15 . A computer-readable storage device storing instructions which, when executed by a processor, cause the processor to perform operations comprising:
receiving a posting of an image or a video through a social networking site, wherein the social networking site receives and transmits posted items from a posting entity to receiving entities, wherein the posted items comprise at least one of text, images, and videos; identifying data associated with the posting; determining whether the data identifies a product within a database of products for sale from the posting entity to yield a determination; and when the determination indicates that there is no reference to the product in the database of products: transmitting the posting through the social networking site without an option to buy; and when the determination indicates that the posting references the product in the database of products, and thus indicating a sale-related intent:
transmitting the posting through the social networking site with a buy option associated with the product;
receiving a purchase interaction from a buyer associated with the buy option; and
transitioning the buyer from the social networking site to a deep link in a site operated by the posting entity.

16 . The computer-readable storage device of claim 15 , wherein the social networking site is Facebook.

17 . The computer-readable storage device of claim 15 , wherein the posting entity is a merchant.

18 . The computer-readable storage device of claim 15 , wherein the deep link within the site of the posting entity comprises a state in the site of the posting entity in which a user of the social networking site can purchase the product.

19 . The method of claim 4 , wherein the site of the posting entity receives a payment of the product from the user of the social networking site.

20 . The computer-readable storage device of claim 15 , wherein the social networking site determines whether the posting is associated with the product in the database of products from the posting entity via an application programming interface between the social networking site and the database of products.

Assignees

• Monticello Entpr Llc

Inventors

• Isaacson Thomas M
• Durham Ryan C

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06F18/24

  Classification techniques · CPC title

• G06Q50/01

  Physics · mapped topic

• G06Q30/0617 Primary

  Representative agent · CPC title

• G06Q30/0641

  utilising user interfaces specially adapted for shopping · CPC title