System and method for providing a single input field having multiple processing possibilities

Patent metadata

Field	Value
Publication number	US-2016155171-A1
Application number	US-201615018514-A
Country	US
Kind code	A1
Filing date	Feb 8, 2016
Priority date	Mar 31, 2014
Publication date	Jun 2, 2016
Grant date	—

Abstract

Disclosed herein are methods for providing a buy option to social networking communications. The method includes communicating with a social networking site that posts images from posting entities to receiving entities. The image can have data that points to a product database. The data is processed to determine whether there is a sale-related intent such as a product in a product database. The data is used to access a database of products for sale from the merchant. When the sale-related intent applies, the system transmits the image through the social networking site with a buy button associated with the transmission such that a recipient can easily purchase a product.

First claim

We claim:

1 . A method comprising:
posting, by a posting entity, of an image or a video through a social networking site in which users share images or videos, wherein the social networking site receives and transmits posted images or videos from the posting entity to receiving entities, and wherein the social networking site:
determines, using text data associated with the image or the video, whether there is a product within a product database for sale from the posting entity to yield a determination; and
when the determination indicates that there is no reference to the product in the product database:
transmits the image or the video through the social networking site to the receiving entities without an option to buy; and

when the determination indicates that the image or the video references the product in the product database, and thus indicating a sale-related intent:
transmits the image or the video through the social networking site with a buy option; and
receives data that a user of the social networking site interacted the buy option to yield a purchase interaction; and

processing, by the posting entity, a delivery of an item based on the purchase interaction.

2 . The method of claim 1 , wherein the posting entity is merchant.

3 . The method of claim 1 , wherein the social networking site processes a payment for the item.

4 . The method of claim 3 , wherein the posting entity receives from the social networking site payment data after the social networking site processes the payment for the item.

5 . The method of claim 1 , further comprising, when the user of the social networking site interacts with the purchase interaction:
receiving a transition of the user of the social networking site from the social networking site at a deep link on a site of the posting entity.

6 . The method of claim 5 , wherein the deep link within the site of the posting entity comprises a state in the site of the posting entity in which the user of the social networking site can purchase the item.

7 . The method of claim 6 , further comprising, at the site of the posting entity:
receiving a payment of the item from the user of the social networking site.

8 . The method of claim 1 , wherein the social networking site determines whether the image or the video is associated with the product in the product database from the posting entity via an application programming interface between the social networking site and the product database.

9 . A system comprising:
a processor; and A computer-readable storage device storing instructions which, when executed by the processor, cause the processor to perform operations comprising:
posting, by a posting entity, of an image or a video through a social networking site in which users share images or videos, wherein the social networking site receives and transmits posted images or videos from the posting entity to receiving entities, and wherein the social networking site:
determines, using text data associated with the image or the video, whether there is a product within a product database for sale from the posting entity to yield a determination; and

when the determination indicates that there is no reference to the product in the product database:
transmits the image or the video through the social networking site to the receiving entities without an option to buy; and

when the determination indicates that the image or the video references the product in the product database, and thus indicating a sale-related intent:
transmits the image or the video through the social networking site with a buy option; and
receives data that a user of the social networking site interacted the buy option to yield a purchase interaction; and

processing, by the posting entity, a delivery of an item based on the purchase interaction.

10 . The system of claim 9 , wherein the posting entity is merchant.

11 . The system of claim 9 , wherein the social networking site processes a payment for the item.

12 . The system of claim 11 , wherein the posting entity receives from the social networking site payment data after the social networking site processes the payment for the item.

13 . The system of claim 9 , further comprising, when the user of the social networking site interacts with the purchase interaction:
receiving a transition of the user of the social networking site from the social networking site at a deep link on a site of the posting entity.

14 . The system of claim 13 , wherein the deep link within the site of the posting entity comprises a state in the site of the posting entity in which the user of the social networking site can purchase the item.

15 . The system of claim 14 , further comprising, at the site of the posting entity:
receiving a payment of the item from the user of the social networking site.

16 . The system of claim 9 , wherein the social networking site determines whether the image or the video is associated with the product in the product database from the posting entity via an application programming interface between the social networking site and the product database.

17 . A computer-readable storage device storing instructions, which, when executed by a processor, cause the processor to perform operations comprising:
posting, by a posting entity, of an image or a video through a social networking site in which users share images or videos, wherein the social networking site receives and transmits posted images or videos from the posting entity to receiving entities, and wherein the social networking site:
determines, using text data associated with the image or the video, whether there is a product within a product database for sale from the posting entity to yield a determination; and
when the determination indicates that there is no reference to the product in the product database:
transmits the image or the video through the social networking site to the receiving entities without an option to buy; and
when the determination indicates that the image or the video references the product in the product database, and thus indicating a sale-related intent:
transmits the image or the video through the social networking site with a buy option; and

receives data that a user of the social networking site interacted the buy option to yield a purchase interaction; and
processing, by the posting entity, a delivery of an item based on the purchase interaction.

18 . The computer-readable storage device of claim 17 , wherein the posting entity is merchant.

19 . The computer-readable storage device of claim 17 , wherein the social networking site processes a payment for the item.

20 . The computer-readable storage device of claim 17 , further comprising, when the user of the social networking site interacts with the purchase interaction:
receiving a transition of the user of the social networking site from the social networking site at a deep link on a site of the posting entity.

Assignees

• Monticello Entpr Llc

Inventors

• Isaacson Thomas M
• Durham Ryan C

Classifications

• G06Q10/40

  Business processes related to social networking or social networking services · CPC title

• G06F18/24

  Classification techniques · CPC title

• G06Q30/0613 Primary

  using intermediate agents · CPC title

• G06Q50/01

  Physics · mapped topic

• G06Q20/384

  using social networks · CPC title