Method, apparatus, and computer program product for performing a rules-based determination on the suppression of an electronic presentation of an item

Patent metadata

Field	Value
Publication number	US-2016155144-A1
Application number	US-201615018011-A
Country	US
Kind code	A1
Filing date	Feb 8, 2016
Priority date	Mar 15, 2013
Publication date	Jun 2, 2016
Grant date	—

Abstract

Provided herein are systems, methods and computer readable media for determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer. An example system may performing operations comprising receiving a set of promotions selected for presentation to the consumer in the electronic correspondence, each promotion respectively associated with a promotion score representing an estimated acceptance of the associated promotion by the consumer, determining, using a rules-based filter comprising a set of rules, whether to modify the promotion score, including geofencing data and the consumer's previous promotion purchasing history, in an instance in which the promotion score is modified, determining whether to suppress presentation of the promotion in the electronic correspondence based at least in part on the modified promotion score.

First claim

What is claimed is:

1 . A system, comprising: one or more computers storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to implement determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer by performing operations comprising:
receiving, from an analytical model, a set of promotions selected for presentation to the consumer in the electronic correspondence, the set of promotions including the promotion, wherein each of the set of promotions is respectively associated with a promotion score, wherein each promotion score represents an estimated acceptance of the associated promotion by the consumer, and wherein the magnitude of the score is correlated with a probability of an acceptance of the associated promotion by the consumer; determining, using a rules-based filter comprising a set of rules, whether to modify the promotion score associated with the promotion, wherein the set of rules includes at least one of a first rule configured to filter out promotions associated with at least one promotion attribute for offering to consumers associated with at least one consumer attribute, a second rule configured to filter out at least one promotion for offering to a consumer based on the consumer's previous inputs to a promotion offering system, wherein the previous inputs include geofencing data, and a third rule configured to filter out at least one promotion for offering to a consumer based on the consumer's previous promotion purchasing history; and in an instance in which the promotion score is modified, determining whether to suppress presentation of the promotion in the electronic correspondence based at least in part on the modified promotion score.

2 . The system of claim 1 , wherein modifying the promotion score comprises reducing the value of the promotion score, the reduced score value indicating a lower likelihood of acceptance of the promotion by the consumer.

3 . The system of claim 2 , wherein the reduced promotion score indicates no likelihood of acceptance of the promotion by the consumer.

4 . The system of claim 2 , wherein reducing the value of the promotion score comprises decreasing the promotion score by a predetermined amount.

5 . The system of claim 1 , wherein the promotion is assigned a particular position within the electronic correspondence; and
determining whether to modify the promotion score associated with the promotion is based at least in part on the assigned position.

6 . The system of claim 5 , wherein the electronic correspondence includes a plurality of positions; wherein the set of promotions is ranked according to their associated scores, and wherein at least a subset of the promotions is each respectively assigned one of the positions based on the associated score.

7 . The system of claim 1 , wherein the second rule is based on explicit input from the consumer, the explicit input indicating a desire by the consumer not to be presented a potential promotion sharing a promotion attribute with the promotion.

8 . The system of claim 7 , wherein modifying the promotion score indicates reducing, but not eliminating, a possibility that the consumer will not be presented with the promotion.

9 . The system of claim 1 , wherein the promotion is described by promotion data describing promotion attributes including at least one of categories and subcategories;
wherein the consumer is described by consumer data describing consumer attributes including gender; and wherein the first rule correlates categories or subcategories with gender.

10 . A system, comprising:
one or more computers storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to implement determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer by performing operations comprising: receiving, from a computer-implemented analytical model, a set of promotions selected for presentation to the consumer in the electronic correspondence, the set of promotions including the promotion, wherein each of the promotions is respectively associated with a promotion score, wherein each promotion score represents an estimated acceptance of the associated promotion by the consumer, wherein the estimated acceptance represents a predicted conversion rate, and wherein the magnitude of the score is correlated with a probability of an acceptance of the associated promotion by the consumer; receiving a minimum estimated acceptance threshold, the minimum estimated acceptance threshold representing a promotion score below which the presentation of a promotion in an electronic correspondence is suppressed; determining whether the promotion score associated with the promotion is less than the minimum estimated acceptance value; and suppressing presentation of the promotion in the electronic correspondence in an instance in which the promotion score associated with the promotion is less than the minimum estimated acceptance threshold.

11 . The system of claim 10 , wherein the electronic correspondence includes a plurality of positions; wherein the set of promotions is ranked according to their associated scores, wherein the promotion is assigned one of the plurality of positions, and wherein suppressing presentation of the promotion is based in part on the assigned position of the promotion.

12 . A computer program product, encoded on a non-transitory computer-readable medium, the computer program product comprising instructions operable to cause data processing apparatus to implement determining whether to suppress presentation of a promotion from a promotion program in an electronic correspondence to a consumer by performing operations comprising:
receiving, from a computer-implemented analytical model, a set of promotions selected for presentation to the consumer in the electronic correspondence, the set of promotions including the promotion, wherein each of the set of promotions is respectively associated with a promotion score, wherein each promotion score represents an estimated acceptance of the associated promotion by the consumer, wherein the estimated acceptance represents a predicted conversion rate, and wherein the magnitude of the score is correlated with a probability of an acceptance of the associated promotion by the consumer; determining, using a rules-based filter comprising a set of rules, whether to modify the promotion score associated with the promotion, wherein the set of rules includes at least one of a first rule configured to filter out promotions associated with at least one promotion attribute for offering to consumers associated with at least one consumer attribute; a second rule configured to filter out at least one promotion for offering to a consumer based on the consumer's previous inputs to a promotion offering system, wherein the previous inputs include geofencing data; and a third rule configured to filter out at least one promotion for offering to a consumer based on the consumer's previous promotion purchasing history; and in an instance in which the promotion score is modified, determining whether to suppress presentation of the promotion in the electronic correspondence based at least in part on the modified promotion score.

13 . The computer program product of claim 12 , wherein modifying the promotion score comprises reducing the value of the promotion score, the reduced score value indicating a lower likelihood of acceptance of the promotion by the c

Assignees

• Groupon Inc

Inventors

• Daly Mark
• Li Xiaolei

Classifications

• H04W4/021

  Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences · CPC title

• G06Q30/0246 Primary

  Traffic · CPC title